Smart Speakers & Voice Assistants
This report features our latest forecasts for US voice assistant users, including those who use voice assistants on smartphones and smart speakers. It also provides an analysis of the trends shaping the market.View this Report
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
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Would Internet Users Worldwide Trust Smart Speakers to Perform Select Tasks? (% of respondents, May 2019)
What Concerns Do Internet Users Worldwide Have About Using Select Smart Devices? (% of respondents, May 2019)
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Voice Assistant Use Reaches Critical Mass
Aug 15, 2019
In just a few short years, Siri, Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly. Voice-control technology has officially moved out the early-adopter phase and into the mainstream.
Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.