There are 9 charts about 'Second Screening'
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Which Activities Do US Smart Speaker Owners Conduct While Using Their Smart Speaker? (% of respondents, May 2019)
What Activities Do Smartphone Users in Spain Conduct Simultaneously While Watching TV? (% of respondents, Feb 2019)
What Digital Activities Do Internet Users in Mexico Conduct While Watching TV? (% of respondents, Q2 2018)
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Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows
May 10, 2019
In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.
When Media Usage Overlaps
Oct 16, 2018
In the latest episode of "Behind the Numbers," eMarketer's Oscar Orozco and Corey McNair discuss how consumers engage with content while multitasking.
Are Second Screens Distracting TV Viewers?
Sep 26, 2018
Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach.