Second Screening

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Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows

May 10, 2019

In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

When Media Usage Overlaps

Oct 16, 2018

In the latest episode of "Behind the Numbers," eMarketer's Oscar Orozco and Corey McNair discuss how consumers engage with content while multitasking.

Are Second Screens Distracting TV Viewers?

Are Second Screens Distracting TV Viewers?

Sep 26, 2018

Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach.