There are 36 charts about 'Second Screening'
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What Digital Activities Do Internet Users in Mexico Conduct While Watching TV? (% of respondents, Q2 2018)
Frequency with Which US Internet Users Use Multiple Devices at the Same Time, by Race/Ethnicity, April 2018 (% of respondents)
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Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows
May 10, 2019
In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.
When Media Usage Overlaps
Oct 16, 2018
In the latest episode of "Behind the Numbers," eMarketer's Oscar Orozco and Corey McNair discuss how consumers engage with content while multitasking.
Are Second Screens Distracting TV Viewers?
Sep 26, 2018
Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach.
Millennials Favor Smartphones for Second-Screening
Jan 12, 2018
Only among millennials have smartphones reached parity with desktops and laptops as the device of choice for second-screening.
Few Viewers Are Giving the TV Set Their Undivided Attention
Nov 07, 2017
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else, according to eMarketer’s latest forecast.