Search Ad Spending

eMarketer's forecasts, data and statistics include estimates for search ad spending worldwide, and compared to display and classified formats. Search ad spending is also estimated by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, ... retail, telecomm, electronics and computers, and travel). Search advertising spending is can also be found by by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much is spent on search advertising worldwide?
  • How much is spent on search advertising in the US?
  • How much is spent on search advertising compared to display?

Reports

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Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising

Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising

Jun 27, 2019

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.