Search Ad Spending
eMarketer's forecasts, data and statistics include estimates for search ad spending worldwide, and compared to display and classified formats. Search ad spending is also estimated by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, ... retail, telecomm, electronics and computers, and travel). Search advertising spending is can also be found by by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
- How much is spent on search advertising worldwide?
- How much is spent on search advertising in the US?
- How much is spent on search advertising compared to display?
Reports
Report by Corey McNair Nov 14, 2018
Digital Ad Spending in China 2018
Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.
View this ReportForecasts
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Google Ad Revenues
- Total Media Ad Spending
- Desktop/Laptop Ad Spending, US
- Digital Ad Revenues, by Company, US
- Digital Ad Spending, US
- Digital Ad Spending, Worldwide
- Digital Ad Spending, by Country
- Digital Ad Spending, by Industry, US
- Google, US
- Search Ad Spending, US
- Sohu.com, Worldwide
Charts
There are 178 charts about 'Search Ad Spending'
Most Recent Charts
Digital Ad Spending in Australia, by Format, 2017-2023 (billions of Australian dollars and % change)
Digital Ad Spending Growth Worldwide, by Device and Format, 2018-2020 (% change)
Digital Ad Spending Share Worldwide, by Device and Format, 2018-2020 (% of total media ad spending)
Digital Ad Spending in Russia, by Pricing Model, 2017 & 2018 (billions of Russian rubles and % change)
Digital Ad Spending in Australia, by Format, Q1 2018 & Q1 2019 (millions of Australian dollars and % change)
More On: Search Ad Spending
See AllRetailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising
Jun 27, 2019
Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.
