Search Ad Spending
eMarketer's forecasts, data and statistics include estimates for search ad spending worldwide, and compared to display and classified formats. Search ad spending is also estimated by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, ... retail, telecomm, electronics and computers, and travel). Search advertising spending is can also be found by by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
- How much is spent on search advertising worldwide?
- How much is spent on search advertising in the US?
- How much is spent on search advertising compared to display?
Reports
Report by Nicole Perrin Mar 25, 2020
Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic
The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.
View this ReportMore Reports
See AllDigital Ad Spending by Industry 2019
Our Report Collection Analyzes Spending for 10 US Verticals; Six in Germany, Five in UK
US Automotive Digital Ad Spending 2019
Increased Spending on Video, Mobile Despite Slower Growth in Overall Spending
US Media and Entertainment Digital Ad Spending 2019
Companies in Need of Differentiation Increasingly Turn to Digital Advertising
Forecasts
- Amazon
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Google Ad Revenues
- Total Media Ad Spending
- Amazon, US
- Desktop/Laptop Ad Spending, US
- Digital Ad Revenues, by Company, US
- Digital Ad Spending, US
- Digital Ad Spending, Worldwide
- Digital Ad Spending, by Country
- Digital Ad Spending, by Industry, US
- Google, US
- Search Ad Spending, US
- Sohu.com, Worldwide
- Amazon
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Google Ad Revenues
- Total Media Ad Spending
- Amazon, US
- Desktop/Laptop Ad Spending, US
- Digital Ad Revenues, by Company, US
- Digital Ad Spending, US
- Digital Ad Spending, Worldwide
- Digital Ad Spending, by Country
- Digital Ad Spending, by Industry, US
- Google, US
- Search Ad Spending, US
- Sohu.com, Worldwide