Search Ad Spending
- How much is spent on search advertising worldwide?
- How much is spent on search advertising in the US?
- How much is spent on search advertising compared to display?
Reports
Digital Ad Spending by Industry 2019
The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media, entertainment and CPG industries. Countries covered in this report series include the US, UK and Germany.
View this ReportMore Reports
See AllUS Healthcare and Pharma Digital Ad Spending 2019
Behind the Curve on Shift to Digital Advertising, but Making Inroads
US Media and Entertainment Digital Ad Spending 2019
Companies in Need of Differentiation Increasingly Turn to Digital Advertising
US Automotive Digital Ad Spending 2019
Increased Spending on Video, Mobile Despite Slower Growth in Overall Spending
Forecasts
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Google Ad Revenues
- Total Media Ad Spending
- Amazon, US
- Desktop/Laptop Ad Spending, US
- Digital Ad Revenues, by Company, US
- Digital Ad Spending, US
- Digital Ad Spending, Worldwide
- Digital Ad Spending, by Country
- Digital Ad Spending, by Industry, US
- Google, US
- Search Ad Spending, US
- Sohu.com, Worldwide
Charts
There are 150 charts about 'Search Ad Spending'
Most Recent Charts
Net US Search Ad Revenue Share, by Company, 2017-2021 (% of total search ad spending)
US Search Ad Spending, 2019-2023 (billions, % change and % of digital ad spending)
Average Expected Growth in Digital Ad Spending in 2020 According to Agencies in Germany, by Format (% change)
US Digital and Total Media Ad Spending, by Format, 2014-2020 (billions)
US Digital and Total Ad Spending Growth, by Format, 2014-2020 (% change)
More On: Search Ad Spending
See AllGoogle Dominates US Search, but Amazon Is Closing the Gap
Oct 14, 2019
The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google’s share of search ad revenues will drop, while that of Amazon will grow over the next two years.
Search Is Retail's Fastest-Growing Ad Format
Aug 05, 2019
In 2019, US retail search ad spend will increase 22.5% to $13.12 billion. Retail search spend is bolstered by Google Shopping ads and lower-funnel ads that are essential for driving ecommerce.
US Retail Digital Ad Spending 2019
Jul 25, 2019
Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.
US Travel Digital Ad Spending 2019
Jul 25, 2019
Thanks to rising competition and a strong economy, travel companies are increasing their digital ad budgets.
US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019
Jul 25, 2019
Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.
US CPG Digital Ad Spending 2019
Jul 25, 2019
CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.
US Financial Services Digital Ad Spending 2019
Jul 25, 2019
Financial services firms are increasing their digital budgets, particularly for mobile, to target young consumers.
Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising
Jun 27, 2019
Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.
