Retail Performance Metrics
With smartphones ubiquitous, marketers have new ways of linking online advertising with offline actions. This enhanced online-to-offline (O2O) view exposes a broader swath of the path to purchase and more accurately reveals advertising effectiveness.View this Report
There are 125 charts about 'Retail Performance Metrics'
Most Recent Charts
Top 10 Holiday Season Days for Amazon, Ranked by US Daily Retail Ecommerce Sales Share, Nov-Dec 2018 (% of total daily retail ecommerce sales)
Daily US Holiday Season Ecommerce Sales Share Among Leading Physical Retailers*, Dec 17-24, 2018 (% of total daily sales)
Average Open Rate and Average Conversion Rate* for US Holiday-Themed Email Marketing Campaigns , Q4 2017 & Q4 2018
Conversion Rate and Traffic Share of the Top US Referral Sites to Amazon During Prime Day, July 15-July 16, 2019
More On: Retail Performance MetricsSee All
Industry Voices: Have Retailers Acquired Enough First-Party Data?
Oct 03, 2019
We recently sat down with retailers, including Natori, Article and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most and the challenges they face with measurement. In today’s “Industry Voices: A Focus on Retail” video, we delve into the first-party data they’ve collected—and whether they need more.
Industry Voices: Retailers' Most Measurable Marketing Channels
Oct 01, 2019
We recently sat down with several retailers, including Thinx, Enjoy Life Foods and Article, to discuss their current marketing efforts, their thoughts on first-party data and how they define digital transformation. Last week, we dug into the marketing channels they rely on. In today’s “Industry Voices: A Focus on Retail” video, we delve into the role that measurement plays in their ongoing efforts.
Search Is Retail's Fastest-Growing Ad Format
Aug 05, 2019
In 2019, US retail search ad spend will increase 22.5% to $13.12 billion. Retail search spend is bolstered by Google Shopping ads and lower-funnel ads that are essential for driving ecommerce.