Retail Mcommerce Sales

Consumers are getting more comfortable every year with purchasing through their mobile phones. eMarketer tracks mcommerce sales growth and penetration. eMarketer reports and forecasts include data and statistics on retail mcommerce by worldwide regions (Asia-Pacific, Europe, Latin America, Middle ... East & Africa, North America) and countries within those regions. eMarketer also tracks mcommerce sales on Amazon. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What percentage of total retail sales are mcommerce?
  • How much is mcommerce worth?
  • What percentage Amazon’s sales are mcommerce?

Reports

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Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays

Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays

Sep 13, 2019

Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.

Unboxing Prime Day 2019

Unboxing Prime Day 2019

Aug 14, 2019

Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories. This year’s midsummer shopping event—extended to 48 hours and held on July 15 and 16—racked up record sales, further cementing Amazon’s ecommerce leadership position, while creating incremental opportunities for sellers and competing retailers.

More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase

More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase

Apr 12, 2019

Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce.

Mobile Web vs. Mobile App: Where Do Shoppers Spend Time and Money?

Mobile Web vs. Mobile App: Where Do Shoppers Spend Time and Money?

Apr 07, 2019

In 2018, total worldwide app revenues grew 63% year over year, according to app commerce company Poq. Additionally, time spent in shopping apps grew 45% from two years prior, per data from App Annie.

Smartphones Will Account for More than One-Third of Ecommerce Sales in 2019

Smartphones Will Account for More than One-Third of Ecommerce Sales in 2019

Apr 04, 2019

Smartphone retail mcommerce sales will make up 34% of all US ecommerce sales this year, reaching $203.94 billion. While desktop purchases still dominate—amounting to $331.85 billion in 2019—they are growing at a rate of just 5.0%.

How Much Will Retail Sales Grow This Year?

Feb 20, 2019

After a great year for retail—rising 5.3% in 2018—sales will slow but also expand 3.2% in 2019.

Holiday Shopping on Smartphones Led to Strong Ecommerce Growth

Holiday Shopping on Smartphones Led to Strong Ecommerce Growth

Feb 19, 2019

The 2018 retail holiday season was exceptionally strong, with the highest growth rates for brick-and-mortar and ecommerce sales since 2011. Online spending performed noticeably better than the industry’s already optimistic expectations.

What Role Will Mobile Play this Holiday Season?

Dec 06, 2018

Holiday retail sales will surpass $1 trillion in the US for the first time this year, with mobile celebrating its own milestone by driving nearly 25% of growth.