Retail Ecommerce Sales

Consumers are getting more comfortable every year with purchasing online or through their mobile phones. How much of that purchasing is through ecommerce? eMarketer reports and forecasts include data and statistics on total retail sales, (including growth, and penetration figures) for retail ... ecommerce and retail mcommerce, and each category can be broken out by country, region or by company. eMarketer tracks ecommerce sales on Amazon, including its retail ecommerce sales, Amazon direct sales and Amazon Marketplace sales. Other companies tracked include Apple, Best Buy, Costco, eBay, Home Depot, Macy's, QVC, Walmart and Wayfair. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What percentage of total retail sales are ecommerce?
  • How much are ecommerce sales worth?
  • What percentage of retail ecommerce sales go to Amazon?

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An App Is Not Enough: Mobile Personalization Is Paramount | Sponsored Content

Sep 27, 2019

While 54% of brands in Sailthru’s annual Retail Personalization Index have an app, most lack strong mobile personalization. The average brand earned just 5.5 of the available 20 points in the mobile category, while the top 10 ranked retailers scored much higher with an average of 17 points.

Retailers Weigh in on Marketing Channels They Find Most Effective

Sep 26, 2019

Retailers rely on a variety of marketing channels to engage customers. But identifying the most effective channels is a process, which requires establishing clear objectives and key performance indicators.

Looking Past Product Recommendations: Consumers’ Evolving Attitudes Toward Personalization | Sponsored Content

Sep 20, 2019

Just 16% of the 250 retailers in Sailthru’s annual Retail Personalization Index said they use customers’ digital data to personalize their in-store experience, mostly through mobile devices. And that number is 100% among the top 10 retailers.

Consumer Trust Relies Heavily on Reviews and Brand Honesty

Consumer Trust Relies Heavily on Reviews and Brand Honesty

Sep 04, 2019

In yet another sign that online reviews can make or break the path to purchase, June 2019 research from Trustpilot found that consumers would lose trust in a brand not only if they saw negative reviews—but also if the brand went one step further and deleted them.

Consumers Don’t Mind Giving Away Some Personal Data, if the Price Is Right

Consumers Don’t Mind Giving Away Some Personal Data, if the Price Is Right

Aug 27, 2019

As privacy concerns continue to rise, you’d think consumers would be dubious about sharing their data. But according to a number of surveys on the topic, that’s not necessarily the case—especially if they get some value out of it.

Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location

Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location

Aug 20, 2019

Direct-to-consumer (D2C) brands continue to disrupt the retail space. The companies use an array of tactics to attract business, from offering low prices to targeting shoppers who care about ethical consumption to simply providing a more convenient experience.

Gen Zers Are Turning to BOPUS for Instant Gratification

Gen Zers Are Turning to BOPUS for Instant Gratification

Aug 19, 2019

"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge.

Unboxing Prime Day 2019

Unboxing Prime Day 2019

Aug 14, 2019

Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories. This year’s midsummer shopping event—extended to 48 hours and held on July 15 and 16—racked up record sales, further cementing Amazon’s ecommerce leadership position, while creating incremental opportunities for sellers and competing retailers.

The Rise of Retailer- and Brand-Operated Marketplaces

Aug 12, 2019

Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.

Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends

Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends

Aug 01, 2019

Amazon Prime Day serves as the unofficial kickoff to the back-to-school shopping season, and spending on back-to-school items is expected to reach $26.2 billion in 2019, according to the National Retail Federation (NRF).

Q&A: How Zulily's 'Thrill Fest' Preps Back-to-School Shopping Season with Deals, Sweepstakes

Aug 01, 2019

The back-to-school shopping season is shifting from late- to midsummer, driven largely by events like Amazon Prime Day. Leveraging this change, online retailer Zulily is employing a mobile-focused strategy that pushes consumers to purchase all summer long.

Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce

Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce

Jul 24, 2019

Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its claim to all three coins of the digital realm: media, advertising and commerce.

Four Takeaways from Amazon Prime Day 2019

Four Takeaways from Amazon Prime Day 2019

Jul 22, 2019

Despite protests, technical concerns and stiff competition from ecommerce rivals, Amazon managed to hold its most successful Prime Day yet. Though the company did not disclose its sales figures—or how many new Prime members were added—Amazon announced that it sold 175 million items during the two-day event and surpassed its combined sales total from Black Friday and Cyber Monday in 2018.