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Etsy's Ad Campaign Promotes New Free Shipping Strategy—a Must Have for Holiday Shoppers

Etsy's Ad Campaign Promotes New Free Shipping Strategy—a Must Have for Holiday Shoppers

Sep 18, 2019

As powerhouses like Amazon, Walmart and Target roll out same-day or one-day shipping initiatives, it can be difficult for smaller retailers to keep up. But with the holiday season around the corner, it’s important for retailers to understand that while fast shipping is a key consideration, free shipping is often a requirement.

What Ecommerce Sellers Need to Watch for When Expanding to Marketplaces

What Ecommerce Sellers Need to Watch for When Expanding to Marketplaces

Sep 17, 2019

Amazon has revolutionized the online marketplace, but that doesn’t mean businesses are only interested in selling on a single platform. Diversification of marketplaces remains a key prospect, and given that each platform has distinct requirements, managing a multichannel ecommerce strategy can be an arduous task.

Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays

Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays

Sep 13, 2019

Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.

Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers

Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers

Sep 12, 2019

More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.

US Consumers Tolerate Ads if They're Expecting Them or They're Incentivized

Sep 11, 2019

As we’ve covered, ad blocking in the US and many parts of western Europe are here to stay. Whether it’s over privacy concerns or the general annoyance over ads ruining user experience, many internet users are not happy with ad loads when they browse the web.

Mobile Payment Usage Is Growing, but Cash and Cards Still Have Their Place

Mobile Payment Usage Is Growing, but Cash and Cards Still Have Their Place

Sep 09, 2019

Consumers today have more payment options than ever. But, while mobile payment platforms like Apple Pay, Google Pay and Samsung Pay are increasingly gaining traction, the trinity of cash, debit and credit still dominate—especially with smaller, in-store transactions.

Q&A: Why Dagne Dover Opened a Pop-Up Shop in NYC

Sep 08, 2019

eMarketer recently spoke with Vadim Grinberg, vice president of consumer growth and insight at Dagne Dover, to discuss what the retailer has learned since opening up its pop-up location and how it feels about retail tech and handles cart abandonment.

Direct-to-Consumer Marketing Trends Roundup 2019

Sep 05, 2019

Direct-to-consumer (D2C) brands have historically relied on performance-based digital advertising strategies. Many leverage Facebook and Instagram to target audiences and direct response podcast ads to drive conversions, even throwing unconventional content marketing into the mix.

Consumer Trust Relies Heavily on Reviews and Brand Honesty

Consumer Trust Relies Heavily on Reviews and Brand Honesty

Sep 04, 2019

In yet another sign that online reviews can make or break the path to purchase, June 2019 research from Trustpilot found that consumers would lose trust in a brand not only if they saw negative reviews—but also if the brand went one step further and deleted them.

Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start

Sep 03, 2019

Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.