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Industry Voices: Are All Retailers Undergoing a Digital Transformation?

Industry Voices: Are All Retailers Undergoing a Digital Transformation?

Oct 09, 2019

We recently sat down with retailers, including Natori, Article and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, whether they’ve acquired enough first-party data and what a unified customer view looks like. In today’s “Industry Voices: A Focus on Retail” video, we look at how whether they’ve undergone a digital transformation and what that looks like.

Industry Voices: The Challenges Retailers Face in Creating a Unified View of the Customer

Oct 07, 2019

We recently sat down with retailers, including Enjoy Life Foods, Natori and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, challenges they face with measurement and whether they’ve acquired enough first-party data. In today’s “Industry Voices: A Focus on Retail” video, we look at how they incorporate all the data they’ve collected to create a more unified customer view.

How Will Retailers, Consumers Respond to Short Holiday Shopping Season? | Sponsored Content

Oct 04, 2019

More than two-thirds of shoppers (68%) surveyed in RetailMeNot’s annual Holiday Insights guide said this year’s compressed holiday shopping season will change the way they shop. About one-third (34%) said they will start looking for deals earlier than they did last year, and 28% plan to start buying gifts sooner than they did in 2018.

Industry Voices: Have Retailers Acquired Enough First-Party Data?

Oct 03, 2019

We recently sat down with retailers, including Natori, Article and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most and the challenges they face with measurement. In today’s “Industry Voices: A Focus on Retail” video, we delve into the first-party data they’ve collected—and whether they need more.

Industry Voices: Retailers' Most Measurable Marketing Channels

Oct 01, 2019

We recently sat down with several retailers, including Thinx, Enjoy Life Foods and Article, to discuss their current marketing efforts, their thoughts on first-party data and how they define digital transformation. Last week, we dug into the marketing channels they rely on. In today’s “Industry Voices: A Focus on Retail” video, we delve into the role that measurement plays in their ongoing efforts.

Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Sep 30, 2019

Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”

An App Is Not Enough: Mobile Personalization Is Paramount | Sponsored Content

Sep 27, 2019

While 54% of brands in Sailthru’s annual Retail Personalization Index have an app, most lack strong mobile personalization. The average brand earned just 5.5 of the available 20 points in the mobile category, while the top 10 ranked retailers scored much higher with an average of 17 points.

Retailers Weigh in on Marketing Channels They Find Most Effective

Sep 26, 2019

Retailers rely on a variety of marketing channels to engage customers. But identifying the most effective channels is a process, which requires establishing clear objectives and key performance indicators.

Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce

Sep 26, 2019

Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.

Experiential Retail Encourages Greater In-Store Shopping for Consumers This Holiday Season

Experiential Retail Encourages Greater In-Store Shopping for Consumers This Holiday Season

Sep 25, 2019

In-store shopping is seeing a resurgence as retailers continue to provide consumers with convenient and exciting purchase experiences. And with the holidays approaching, it’s important for retailers to evolve their in-store strategies to encourage repeat shopping.

Roughly Six in 10 Baby Boomers Are Digital Buyers

Roughly Six in 10 Baby Boomers Are Digital Buyers

Sep 24, 2019

Boomers are not indifferent to the benefits of digital shopping. However, their reluctance to use smartphones for any and everything tends to limit the digital proportion of their overall shopping—as does their worry about digital privacy.