Retail & Ecommerce

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Five Charts: Yes, the GDPR Is Shaking Up Digital Marketing

Sep 20, 2018

Since it became enforceable on May 25, the EU’s General Data Protection Regulation (GDPR) has become a legal headache for marketers, led some publishers to turn off open exchanges and even caused several vendors to pivot their business models.

Digital Advertising on Amazon and the Duopoly—What It Means for Everyone Else

Sep 13, 2018

In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.

Not Everyone Wants to Share Their Data in Exchange for Personalization

Sep 12, 2018

Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.

What Types of Data Will GDPR Impact Most?

Sep 07, 2018

A few particular categories are most susceptible to new regulations, like behavioral targeting.

Prepare for Peak—Ensuring the Optimal Holiday Shopping Season | Tech Talk

Sep 06, 2018

eMarketer moderates a Tech Talk webinar featuring Akamai and Dick's Sporting Goods, who share tried and tested practices that have helped retailers meet and surpass consumer expectations during the holiday season.

Marketers' Roundtable: Why Brands Still Rely on Agencies to Optimize Their Amazon Product Pages

Sep 06, 2018

We talk to four agency executives about the challenges brands need help solving to optimize their Amazon product detail pages.