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Female Shoppers Are Getting More Comfortable with Secondhand Fashion

Female Shoppers Are Getting More Comfortable with Secondhand Fashion

Nov 18, 2019

More women are turning to resale sites, including The RealReal and Poshmark, as they continue to compare deals and make more of an effort to spend less.

Instagram Removing Likes Could Boost Social Commerce and Retail Measurement

Instagram Removing Likes Could Boost Social Commerce and Retail Measurement

Nov 14, 2019

Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as a way to drive—and measure—direct sales. Should the platform hide likes from public view, which it began testing in the US this week, influencer marketers could be forced to look beyond vanity metrics to more advanced measurement tools, including social commerce and in-store purchase behavior.

How Digital Usage Fits into Teens’ Buying Habits

How Digital Usage Fits into Teens’ Buying Habits

Nov 14, 2019

As with video viewing, digital technology has taken a large role in teens’ shopping without altogether replacing older methods. We estimate that 61.8% of 14- to 17-year-olds in the US will be digital buyers next year. Though substantial, that’s lower than the penetration rates of all other age groups younger than 65.

Why Proximity Mobile Payment Usage Lags in France

Why Proximity Mobile Payment Usage Lags in France

Nov 07, 2019

A pioneer in smart card technology, France was the first country worldwide to introduce chip-and-PIN payment cards. Now, contactless cards are also widely available, but that has held back adoption of mobile payment alternatives.

US Holiday Sales to Cross $1 Trillion for First Time

US Holiday Sales to Cross $1 Trillion for First Time

Nov 06, 2019

Despite healthy consumer spending overall in 2019, the upcoming holiday season will be affected by economic uncertainty and a shorter timeframe. (This year has six fewer days between Thanksgiving and Christmas than in 2018.)

Strong Growth from Venmo and Zelle Drives P2P Transaction Volume

Nov 05, 2019

Peer-to-peer (P2P) payments are increasing significantly in the US, driven by tremendous growth from Venmo and Zelle. eMarketer’s latest estimates show that P2P mobile transactions will total $309.95 billion this year, growing 27.9% to hit $396.48 billion in 2020.

How D2C Brands Are Managing the Holiday Season Dynamics

How D2C Brands Are Managing the Holiday Season Dynamics

Nov 04, 2019

As some traditional brands and retailers flounder, a host of direct-to-consumer (D2C) brands have risen to capture US shoppers’ imagination—and an increasing share of their wallets. Many of these challenger brands haven’t yet leaned into holiday marketing like their established counterparts. But with continued business momentum, the ability to make marketing investments and expanded physical presences, this year should see additional emphasis.

China Is Moving Toward a Cashless Society

China Is Moving Toward a Cashless Society

Oct 31, 2019

In 2019, we estimate that 577.4 million people in China made a purchase via proximity mobile payment within a six-month period. Those users account for 49.6% of the country’s population. Next year, more than half of the population will utilize this payment method, with that figure rising to 60.5% in 2023.

Dollar Stores Continue to Endure the Retail Apocalypse, for Now

Dollar Stores Continue to Endure the Retail Apocalypse, for Now

Oct 29, 2019

In a record year for US retail store closures, dollar stores are thriving. Not only are major players opening a significant number of new locations, but more consumers are regularly shopping for groceries at dollar stores than any other time in the past five years. But dollar stores, which have been praised as survivors of the ongoing retail apocalypse, could face new pressure from Amazon come 2020.

Apple Pay Dominance Drives Mobile Payment Transaction Volume

Oct 28, 2019

Apple Pay’s dominance and increasing store adoption of mobile proximity payment technology is driving growth in transaction volume in the US, new eMarketer estimates show. This year, we estimate that mobile proximity payment transactions will total $98.88 billion this year, growing another 31.8% to $130.36 billion next year.