Retail & Ecommerce

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Protecting Customer Data Is a Top Challenge for CMOs

Nov 13, 2018

Data breaches and the threat of regulation have chief marketers on edge about data security.

Retail Marketers Plan to Shift More Ad Spend to Amazon

Nov 12, 2018

According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.

The Mobile Payments Series: US

Nov 09, 2018

This year, 55.0 million people in the US will use mobile payments, making up 20.2% of the population, according to eMarketer estimates.

The Mobile Payments Series: Germany

Nov 08, 2018

The cash culture in Germany is holding back mobile payment adoption in the country. Many people are comfortable paying with cash and don’t see any significant benefits to changing their habits, especially older generations.

The Mobile Payments Series: China

Nov 07, 2018

In China, mobile payments have made large inroads thanks to rapid smartphone adoption and the absence of alternative payment methods.

The Mobile Payments Series: The UK

Nov 06, 2018

Mobile payment adoption in the UK isn't as widespread as in other markets, with only 7.2 million people in the country expected to use the payment method this year.

The Mobile Payments Series: India

Nov 05, 2018

India is home to the world’s fastest growing proximity payment market. According to eMarketer estimates, adoption is projected to jump nearly 40% this year.