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Did ‘Clicks’ Really Surpass ‘Bricks’ for Share of US Retail Sales? Not Exactly

Apr 17, 2019

This year, ecommerce is set to be 10.9% of total US retail spending—about one-eighth the size of retail brick-and-mortar. The general merchandise category will account for about 50% of total retail sales this year, and that number climbs to roughly 67% when you look at strictly online general merchandise sales.

Are Marketers Being Realistic About Their Customer Experience?

Apr 16, 2019

In the US, almost half of marketers think they’re delivering an “excellent” customer experience, according to January 2019 research from The Harris Poll. But fewer than a quarter of consumers felt the same.

Voice Search Is Changing Everything | Sponsored Content

Apr 12, 2019

Voice search and voice control have changed our landscape over the last couple of years. Yext shares how voice is shaping the emerging customer experience and its direct impact on business of every kind.

More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase

Apr 12, 2019

Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce.

Paper or Paperless, Consumers Want Convenient Coupons

Apr 09, 2019

From their mailboxes to their mobile phones, shoppers look for coupons everywhere, but convenience is a must. For marketers, it’s important to provide consumers with discounts that are easy to find and use.

US Retailers Are Going Big on BOPUS

Apr 08, 2019

Last year, the number of locations offering “buy online, pick up in-store” (BOPUS) nearly doubled among leading US grocery retailers. Walmart (and various third-party partners), Target/Shipt, Kroger/Instacart, Ahold and Albertsons brought their collective number of click-and-collect locations from 2,451 in January 2018 to 5,800 in December 2018, per data from CommonSense Robotics.

Mobile Web vs. Mobile App: Where Do Shoppers Spend Time and Money?

Apr 07, 2019

In 2018, total worldwide app revenues grew 63% year over year, according to app commerce company Poq. Additionally, time spent in shopping apps grew 45% from two years prior, per data from App Annie.

Smartphones Will Account for More than One-Third of Ecommerce Sales in 2019

Apr 04, 2019

Smartphone retail mcommerce sales will make up 34% of all US ecommerce sales this year, reaching $203.94 billion. While desktop purchases still dominate—amounting to $331.85 billion in 2019—they are growing at a rate of just 5.0%.

Social Recommendations Influence One in Three Mothers to Buy

Apr 03, 2019

According to a survey from Simmons Research completed in August 2018, an average of 27.4% of parents said they were more likely to buy products they see used or recommended by friends on social sites. This is higher than one-fifth of total adult respondents who said the same.

What’s Driving the Top Five Retail Ecommerce Markets Worldwide?

Apr 02, 2019

This year, we expect China’s total retail ecommerce sales will grow more than 30%, reaching nearly $2 trillion—the highest-grossing retail ecommerce market worldwide, according to our latest forecast. Behind China, the US retail ecommerce market will reach $600.63 billion in sales, growing nearly 15% year over year.