Retail & Ecommerce
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Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.
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Average Amount that US Parent Internet Users Spend on Back-to-School Shopping, by Timeframe, June 2019 (billions)
Share of Total Spending in Digital Retail Among UK Internet Users, by Age, March 2019 (% of total retail spending)
Which Device Do UK Internet Users Prefer to Use for Their Customer Journey? (% of respondents, by age, March 2019)
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Amazon's CPG Business: Will Private Labels or Exclusive Brands Dominate?
Jul 17, 2019
AmazonFresh, Amazon Pantry and Amazon’s Whole Foods operation cater specifically to the consumer packaged goods (CPG) market. But almost none of the retail giant’s CPG sales come from Amazon-branded goods.
Retail Sites Are Becoming Some of the Most Valuable Real Estate in Digital Advertising
Jul 16, 2019
Retail media has turned Amazon into an advertising behemoth, allowing the ecommerce giant to become a significant player in the US digital ad market.
US Voice Assistant Users 2019
Jul 15, 2019
This report features our latest forecasts for US voice assistant users, including those who use voice assistants on smartphones and smart speakers. It also provides an analysis of the trends shaping the market.
For Consumers in France, Click-and-Collect Is an Option … but Not the Only One
Jul 15, 2019
Click-and-collect—the option to buy online and pick up in-store, known as BOPUS in the US—has made a significant difference in retail ecommerce sales across Europe. Five years ago, strategic payments consultancy Edgar, Dunn & Company (EDC) forecast that click-and-collect sales in Europe would be between €20 billion ($23.6 billion) and €25 billion ($29.5 billion) in 2019. In early 2019, it raised that 2018 estimate to about €27 billion ($31.9 billion).
How Mobile and Social Figure into Gen X Shopping
Jul 14, 2019
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.
Amazon Prime Day 2019
Jul 11, 2019
Amazon Prime Day has emerged as a massive midsummer shopping event that drives incremental shopping at Amazon and competing retailers while serving as the unofficial lead-in to the back-to-school shopping season.
What’s Shaping Latin America’s Retail Ecommerce?
Jul 10, 2019
Recent technological and logistical innovations in Latin America have given rise to myriad growth opportunities for retailers to engage with consumers across digital channels and geographic areas. One critical aspect that is helping expand ecommerce is the rising trust consumers have in making transactions online.
Digital Marketing in Today’s Privacy-Conscious World
Jul 09, 2019
Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.
Walmart, Target Can Expect to Cash In on Prime Day
Jul 09, 2019
It may have started as a holiday manufactured by Amazon, but Prime Day has become one of the biggest shopping events of the year. Nearly every major online retailer—including Walmart, Target and eBay—now offers competing sales during the annual July shopping event. For many Prime Day shoppers, the search for the best deals online doesn’t end with Amazon.
Smart Speaker Shopping Gains Traction
Jul 08, 2019
Because shopping on smart speakers is gaining popularity faster than expected, we’ve raised our latest forecast for smart speaker use.
Brexit Hits the High Street, but Ecommerce Proves Resilient
Jul 07, 2019
Brexit and its aftermath are very much top of mind for UK companies this year. Retail is feeling the uncertainty as consumers remain circumspect about their discretionary spending and retailers face increasingly tighter margins.
Alibaba, JD.com Lead in China, but a Few Others Are Making Dents, Too
Jul 02, 2019
The retail ecommerce ecosystem in China is extremely diverse. While Alibaba and JD.com are the clear sales leaders, a handful of other players are holding their own, sometimes by carving out a niche market, be it Suning in consumer electronics or Mogujie in women’s apparel.
US Digital Buyers Near Saturation Point as Penetration Surpasses 80%
Jul 01, 2019
Americans are poised to spend $586.92 billion in retail ecommerce in 2019, with a year-over-year growth rate of 14.0%.