Retail & Ecommerce
- Digital Coupon Users
- Digital Shoppers and Buyers
- Digital Travel Sales
- Proximity Mobile Payment Users
- Retail & Ecommerce Sales
- Sharing Economy Users
- Amazon, US
- Amazon, Worldwide
- Digital Coupon Users, US
- Digital Shoppers & Buyers, US
- Digital Shoppers & Buyers, Worldwide
- Digital Shoppers & Buyers, by Country
- Digital Travel Sales, US
- Digital Travel Sales, Worldwide
Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.
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What Payment Methods Do US Mobile App Users Use to Make In-Store Purchases? (% of respondents, June 2019)
What Features Convince US Mobile App Users to Download Merchants' Apps? (% of respondents, June 2019)
Conversion Rate and Traffic Share of the Top US Referral Sites to Amazon During Prime Day, July 15-July 16, 2019
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Give Your Retail Customers the Emails They Really Want This Holiday Season | Sponsored Content
Aug 16, 2019
As a retail email marketer, you are probably planning your year-end holiday marketing campaigns right now. An NRF report shows that 40% of consumers plan on starting their holiday shopping before November 1, a number that includes a substantial 12% who reported that they will begin before September 1.
AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience
Aug 15, 2019
Retailers can’t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed by the business itself, can significantly hinder the customer experience.
Unboxing Prime Day 2019
Aug 14, 2019
Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories. This year’s midsummer shopping event—extended to 48 hours and held on July 15 and 16—racked up record sales, further cementing Amazon’s ecommerce leadership position, while creating incremental opportunities for sellers and competing retailers.
Consumers Are More Open to Biometrics
Aug 13, 2019
Nearly half of consumers surveyed by Paysafe said they’ve used biometrics—typically based on facial recognition technology—to make some form of payment.
The Rise of Retailer- and Brand-Operated Marketplaces
Aug 12, 2019
Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.
Influencers Have More Sway Among D2C Shoppers
Aug 11, 2019
Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.
Avoid Nine Holiday Retail Revenue Killers with Email | Sponsored Content
Aug 09, 2019
The holiday season presents an enormous revenue opportunity for retail brands. Sailthru found that 58% of retail marketers expect between 21% to 50% of annual revenues to be generated from holiday shopping.
Consumers Are More Likely to Use Emerging Technology When Interacting with Retailers
Aug 07, 2019
Consumers are hesitant to engage with the latest automated customer experience offerings. In industries like healthcare and financial services, many prefer to consult with humans through traditional mediums. But in retail, more are willing to use emerging technologies—including chatbots and artificial intelligence (AI).
How Ratings and Reviews Guide Consumers
Aug 06, 2019
Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.
Search Is Retail's Fastest-Growing Ad Format
Aug 05, 2019
In 2019, US retail search ad spend will increase 22.5% to $13.12 billion. Retail search spend is bolstered by Google Shopping ads and lower-funnel ads that are essential for driving ecommerce.
US: Travel Industry Surpasses CPG in Digital Ad Spending; Auto Falls Below Financial Services
Aug 02, 2019
We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).
Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends
Aug 01, 2019
Amazon Prime Day serves as the unofficial kickoff to the back-to-school shopping season, and spending on back-to-school items is expected to reach $26.2 billion in 2019, according to the National Retail Federation (NRF).
Q&A: How Zulily's 'Thrill Fest' Preps Back-to-School Shopping Season with Deals, Sweepstakes
Aug 01, 2019
The back-to-school shopping season is shifting from late- to midsummer, driven largely by events like Amazon Prime Day. Leveraging this change, online retailer Zulily is employing a mobile-focused strategy that pushes consumers to purchase all summer long.