Real-Time Marketing



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Carl's Jr. Experiments with Live Ads During Vice Stream

Nov 23, 2016

A live-streaming ad experiment with Vice Media pushed fast-food chain Carl's Jr. into unknown territory. “This was the first time that we handed over the keys on the technology side,” said Brandon LaChance, director of advertising for CKE restaurants. LaChance spoke to eMarketer about the challenges of advertising in live streams.

How Sentiment Analysis Helps Brands Sell

Jun 29, 2016

At the Cannes Lions international advertising festival in June, data visualization technology provider Buzz Radar conducted an experiment that took sentiment analysis further, diving deeper into different types of emotional nuances. Patrick Charlton, director and co-founder of Buzz Radar, spoke to eMarketer just before the festival about what the company hoped to learn from the project.

How Sentiment Analysis Helps Brands Sell

Jun 28, 2016

Patrick Charlton, director and co-founder of Buzz Radar, spoke about the sentiment analysis his firm did at the Cannes Lions ad festival in June.

Arby's Talks Real-Time Marketing Strategy Since Its Famous Pharrell Tweet

Feb 16, 2016

Josh Martin, director of digital and social media at Arby’s, spoke about how the quick-service restaurant chain’s logo, a hat, paved the way for a real-time engagement opportunity.

Social Listening Lets Starwood Act Faster to Serve Most Loyal Hotel Customers

Feb 16, 2016

Keri La Ra, director of global social media and digital compliance at Starwood Hotels and Resorts Worldwide, spoke to eMarketer about how social listening drives engagement with loyalty group clients and informs the marketing budget.

Why JetBlue Is Selective About Its Engagements on Social Media

Feb 16, 2016

Lead in: Morgan Johnston, manager of corporate communications and social media strategist at JetBlue Airways, explained how social listening leads to “quality engagements” with customers.

Allstate Reaps the Benefits of Social Listening Long After the Conversation

Feb 12, 2016

Lizzie Schreier, director of web and social engagement at Allstate, discusses the insurance provider's three-pronged approach to social listening.

Southwest Airlines Uses Social Listening to Aid Content Marketing and CRM

Feb 12, 2016

Ashley Mainz, social business manager at Southwest Airlines, details how the company's Listening Center provides insights for the entire organization.

Inside MasterCard's Conversation Suite: The Convergence of Social and Traditional Media

Feb 12, 2016

Marcy Cohen, MasterCard's vice president of digital communications, explains how the global payment provider uses social listening to find actionable engagements.

Selling Through Social: Century 21 Uses Listening to Recruit Franchisees

Feb 11, 2016

Matt Gentile, global director of social media at Century 21 Real Estate, explains how the company uses social listening to expand its international franchise network and help local sellers find potential buyers.

How 3M Uses Social Chatter to Fuel Research and Development

Feb 10, 2016

Amy Lamparske, head of global social media at multinational conglomerate 3M, discusses how the company employs social listening to market and develop products.