Real-Time Bidding (RTB)



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In Europe, Programmatic Ad Spending Grows by Double Digits

Jan 10, 2019

The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.

Programmatic Advertising in France

Jan 31, 2018

eMarketer’s updated estimates for programmatic ad spending in France reveal a rapidly maturing market. In 2018, 78.5% of all outlays on digital display ads will be programmatic; that share will climb to 81.5% in 2019.

Programmatic Advertising in Germany

Jan 24, 2018

Germany’s programmatic market continues to gain momentum. Automated buying and selling of display ads in the country will account for an estimated €1.44 billion ($1.59 billion) in spending in 2018—nearly 30% more than in 2017.

Programmatic Advertising in China

Jan 22, 2018

In 2017, programmatic ad spending in China totaled $16.69 billion (RMB110.90 billion), up 48.6% over 2016. Programmatic ad offerings from Baidu, Alibaba and Tencent (BAT) will continue to drive spending.

UK Programmatic Advertising Forecast for 2016-2019

Dec 20, 2017

eMarketer’s latest UK programmatic ad spend forecast indicates that strong growth remains. This year, 79% of all digital display ad spend will flow through programmatic pipes, and that will rise to 84.5% by 2019.