Real-Time Bidding (RTB)
Reports
Header Bidding Update 2018
Header bidding, a specific programmatic advertising setup that grants ad buyers greater access to publisher inventory, is reaching maturity on the web. What does that mean? And will header come to video and in-app environments? Read on.
View this Report
Interviews
How RTB 3.0 Will Change Ad Tech
Jim Butler, co-chair of the IAB Tech Lab OpenRTB Working Group, spoke about how a new spec will bring more clarity to programmatic bidding.
Jim Butler
Co-Chair
IAB Tech Lab OpenRTB Working Group
Charts
There are 85 charts about 'Real-Time Bidding (RTB)'
Most Recent Charts
US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2020 (billions, % change and % of total RTB digital display ad spending)
US Programmatic Digital Display Ad Spending, by Transaction Method, 2017-2020 (billions and % of total programmatic digital display ad spending)
US Real-Time Bidding Digital Display Ad Spending Share, by Segment, 2018 & 2020 (% of total)
Programmatic Digital Display Ad Spending in France, by Transaction Method, 2014-2019
Mobile Programmatic Ad Spending in France, by Transaction Method, 2014-2019
More On: Real-Time Bidding (RTB)
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UK Programmatic Advertising Forecast for 2016-2019
Dec 20, 2017
eMarketer’s latest UK programmatic ad spend forecast indicates that strong growth remains. This year, 79% of all digital display ad spend will flow through programmatic pipes, and that will rise to 84.5% by 2019.
Mobile RTB Ad Benchmarks Worldwide: Average CPM, by OS, Jan 2016-Jan 2017 (activity analyzed by Fiksu DSP)
Feb 28, 2017
US Programmatic Digital Display Ad Spending, by Transaction Method, 2017 & 2018 (billions)
Jan 05, 2017
Programmatic Advertising in China
Oct 20, 2016
Marketers are increasingly turning to programmatic methods to buy digital display advertising in China, especially mobile and video ads. They are pairing programmatic with related data and technology to refine the ways they reach consumers.