Real-Time Bidding (RTB)
Reports
Report by Bill Fisher Jan 9, 2019
Programmatic Ad Spending in the UK 2019
Our latest UK programmatic ad spend forecast indicates that strong growth remains, despite economic and privacy-related concerns. This year, 87% of all digital display ad spend will flow through programmatic pipes, and that will rise to 89% by 2020.
View this ReportInterviews
How RTB 3.0 Will Change Ad Tech
Jim Butler, co-chair of the IAB Tech Lab OpenRTB Working Group, spoke about how a new spec will bring more clarity to programmatic bidding.
Jim Butler
Co-Chair
IAB Tech Lab OpenRTB Working Group
Charts
There are 14 charts about 'Real-Time Bidding (RTB)'
Most Recent Charts
Open Exchange vs. Private Marketplace Share of Programmatic Real-Time Bidding (RTB) Digital Ad Spending in China, 2019 & 2020 (% of total)
US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2015-2021 (billions)
Programmatic Ad Spending in France, by Transaction Method, 2016-2020 (millions of €, % change and % of total programmatic ad spending)
Mobile Programmatic Ad Spending in France, by Transaction Method, 2016-2020 (millions of €, % change and % of total mobile programmatic ad spending)
Programmatic Digital Display Ad Spending in Germany, by Transaction Method, 2016-2020 (millions of €, % change and % of total programmatic ad spending)
More On: Real-Time Bidding (RTB)
See AllIn Europe, Programmatic Ad Spending Grows by Double Digits
Jan 10, 2019
The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.
