Real-Time Bidding (RTB)

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UK Programmatic Advertising Forecast for 2016-2019

Dec 20, 2017

eMarketer’s latest UK programmatic ad spend forecast indicates that strong growth remains. This year, 79% of all digital display ad spend will flow through programmatic pipes, and that will rise to 84.5% by 2019.

Programmatic Advertising in China

Oct 20, 2016

Marketers are increasingly turning to programmatic methods to buy digital display advertising in China, especially mobile and video ads. They are pairing programmatic with related data and technology to refine the ways they reach consumers.