Real-Time Bidding (RTB)
In 2018, programmatic accounted for 70% of digital display ad spending in Germany; this year that share will reach 77%. Mobile programmatic outlays are climbing at an even higher rate, and are expected to pass €1.15 billion ($1.30 billion) in 2019.View this Report
Jim Butler, co-chair of the IAB Tech Lab OpenRTB Working Group, spoke about how a new spec will bring more clarity to programmatic bidding.
IAB Tech Lab OpenRTB Working Group
There are 19 charts about 'Real-Time Bidding (RTB)'
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Mobile Programmatic Ad Spending in Germany, by Transaction Method, 2016-2020 (millions of €, % change, % of total mobile programmatic ad spending)
Programmatic Digital Display Ad Spending in Germany, by Transaction Method, 2016-2020 (millions of €, % change and % of total programmatic ad spending)
Mobile Programmatic Ad Spending in France, by Transaction Method, 2016-2020 (millions of €, % change and % of total mobile programmatic ad spending)
Programmatic Ad Spending in France, by Transaction Method, 2016-2020 (millions of €, % change and % of total programmatic ad spending)
More On: Real-Time Bidding (RTB)See All
In Europe, Programmatic Ad Spending Grows by Double Digits
Jan 10, 2019
The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.
Programmatic Advertising in France
Jan 31, 2018
eMarketer’s updated estimates for programmatic ad spending in France reveal a rapidly maturing market. In 2018, 78.5% of all outlays on digital display ads will be programmatic; that share will climb to 81.5% in 2019.
Programmatic Advertising in Germany
Jan 24, 2018
Germany’s programmatic market continues to gain momentum. Automated buying and selling of display ads in the country will account for an estimated €1.44 billion ($1.59 billion) in spending in 2018—nearly 30% more than in 2017.
Programmatic Advertising in China
Jan 22, 2018
In 2017, programmatic ad spending in China totaled $16.69 billion (RMB110.90 billion), up 48.6% over 2016. Programmatic ad offerings from Baidu, Alibaba and Tencent (BAT) will continue to drive spending.
UK Programmatic Advertising Forecast for 2016-2019
Dec 20, 2017
eMarketer’s latest UK programmatic ad spend forecast indicates that strong growth remains. This year, 79% of all digital display ad spend will flow through programmatic pipes, and that will rise to 84.5% by 2019.