Ratings & Reviews
Rob Gonzalez, co-founder and executive vice president of business development at Salsify, explains how brands can use Amazon reviews—the good and the bad—to their benefit.
Co-Founder, Executive Vice President of Business Development
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How Are Consumers Spending Some of Their Time? Reading Reviews. Lots of Reviews.
Jan 08, 2020
Reviews play a central role in the path to purchase, and many consumers don’t just skim them before purchasing—or passing on—a product. Some will spend anywhere from a few minutes to more than an hour to make sure they’re making the right choice.
Consumer Trust Relies Heavily on Reviews and Brand Honesty
Sep 04, 2019
In yet another sign that online reviews can make or break the path to purchase, June 2019 research from Trustpilot found that consumers would lose trust in a brand not only if they saw negative reviews—but also if the brand went one step further and deleted them.
How Ratings and Reviews Guide Consumers
Aug 06, 2019
Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.
Three Ways To Take Your Reputation Management Strategy To The Next Level | Sponsored Content
Apr 26, 2019
Most brands today realize the importance of monitoring customer ratings and reviews. However, businesses need to take the next step and connect their reputation management strategy to the entire customer experience. Yext shares three best practices to build a great reputation across all touchpoints.