Ratings & Reviews
Rob Gonzalez, co-founder and executive vice president of business development at Salsify, explains how brands can use Amazon reviews—the good and the bad—to their benefit.
Co-Founder, Executive Vice President of Business Development
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What Activities Do Holiday Shoppers in Germany and the UK Do on Their Smartphones While Shopping In-Store? (% of respondents, Aug 2019)
How Often Do US Amazon Shoppers* Read Product Reviews Before Making a Purchase on Amazon? (% of respondents, Feb 2019)
Change in Annual Revenue for US SMBs with Claimed vs. Not Claimed Profiles on Select Review Sites, by Industry, 2018
Change in Annual Revenue for US SMBs Based on Share of Reviews to Which They Have Responded, by Industry, 2018
More On: Ratings & ReviewsSee All
Consumer Trust Relies Heavily on Reviews and Brand Honesty
Sep 04, 2019
In yet another sign that online reviews can make or break the path to purchase, June 2019 research from Trustpilot found that consumers would lose trust in a brand not only if they saw negative reviews—but also if the brand went one step further and deleted them.
How Ratings and Reviews Guide Consumers
Aug 06, 2019
Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.
Three Ways To Take Your Reputation Management Strategy To The Next Level | Sponsored Content
Apr 26, 2019
Most brands today realize the importance of monitoring customer ratings and reviews. However, businesses need to take the next step and connect their reputation management strategy to the entire customer experience. Yext shares three best practices to build a great reputation across all touchpoints.
A Five-Star Rating and Recommendations from Strangers? Take My Money
Feb 06, 2019
Ratings and reviews matter a great deal during the shopping process. Not only can they influence a purchase—or steer consumers to one store over another—but they can also get shoppers to spend more than they intended.