Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.View this Report
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As part of our upcoming report on “The Future of the CMO,” we spoke with Gayle Troberman, executive vice president and CMO of iHeartMedia. The company, formerly known as Clear Channel Communications, is a terrestrial broadcaster that owns and operates 858 stations on US airwaves.
From Podcast to Streaming Music Ad Creative—Different Approaches Yield Different Results
Sep 05, 2019
More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats. Otherwise, they run the risk of annoying or alienating their audiences.
For Programmatic Buyers, Digital Audio Augments Audience Reach
Aug 27, 2019
Terrestrial radio is an upper-funnel standby. But with consumers spending less time with it than ever—and more time instead with streaming audio options—radio advertisers are turning to digital to extend audience reach and increase message frequency.