Personalization
Reports
Report by Nicole Perrin Jun 11, 2019
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.
View this ReportMore Reports
See AllFound in Translation
How AI Is Helping Marketers Extend Global and Local Reach
Creating and Distributing Content for the Customer Journey
How B2Bs Can Influence Audience Behavior Through Strategic Content
Dynamic Creative and Digital Storytelling
Mastery of Data Management Allows Campaigns to Get More Sophisticated