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Four Functions Your Web Content Management System Oughta’ Do | Sponsored Content

Aug 09, 2019

Eighty-eight-percent of online shoppers said it’s important for brands and retailers to offer personalized experiences, according to a March 2019 survey from Episerver. In addition to personalization, learn what other three functions are recommended in a web content management system to truly engage your customers.

How Many Retail Communications Are Too Many?

How Many Retail Communications Are Too Many?

Jul 29, 2019

Retail messaging can often feel like a game of Goldilocks. Too many messages can frustrate and push consumers away, while fewer communications can put the brand at risk of no longer being relevant.

More Research Shows that Consumers May Not Always Want Personalized Marketing Experiences

More Research Shows that Consumers May Not Always Want Personalized Marketing Experiences

Jul 23, 2019

Many marketers may want to believe that customers prefer personalized marketing experiences, but while research backs up that claim, recent consumer skepticism over the use of personal data means that there’s growing sentiment that more personalization does not beget a better experience.

Strategies for Thriving in the “Age of Amazon” | Sponsored Content

Jun 21, 2019

The food retailing industry seems to be constantly bracing for the next move by Amazon. Inmar’s senior vice president Jim Hertel offers three key strategies that food and grocery retailers should commit to in order to thrive rather than just survive.

How’s that Personalization Going?

How’s that Personalization Going?

Jun 13, 2019

Marketers constantly strive to provide cohesive and tailored experiences to consumers. But recent data from Infogroup shows that many still miss the mark.

Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Jun 10, 2019

Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.

Where Are D2C Brands Investing Their Marketing Dollars?

Where Are D2C Brands Investing Their Marketing Dollars?

Jun 07, 2019

Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.

What Types of Personalized Content Appeal to Consumers?

What Types of Personalized Content Appeal to Consumers?

May 14, 2019

Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.

Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave

Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave

May 11, 2019

While the ability to identify customers across marketing channels has improved, most marketers still struggle to deliver data-driven experiences across all touchpoints.