Personalization
Reports
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.
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See AllFound in Translation
How AI Is Helping Marketers Extend Global and Local Reach
Creating and Distributing Content for the Customer Journey
How B2Bs Can Influence Audience Behavior Through Strategic Content
Dynamic Creative and Digital Storytelling
Mastery of Data Management Allows Campaigns to Get More Sophisticated
Interviews
How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Prajwal Barthur
Director of Products, Advertising Platforms
InMobi
Charts
There are 190 charts about 'Personalization'
Most Recent Charts
What Primary Data Attributes Do Brand Marketers in North America Leverage to Drive Personalization? (% of respondents, Sep 2019)
What Are US* B2B Marketers' Biggest ABM-Related Challenges? (% of respondents, Oct 2019)
What Channels Do US* B2B Marketers Use and Plan to Use to Engage Their ABM Account List? (% of respondents, Oct 2019)
Areas In Which Airlines Worldwide Feel Most Confident in Their Digital Transformation Efforts, May 2019 (% of respondents)
What Types of Problems Do Internet Users Worldwide Encounter When Using Digital Services/Brands? (% of respondents, March 2019)
More On: Personalization
See AllPersonalized Customer Experiences Start Onsite, but Should Extend to Other Channels | Sponsored Content
Oct 18, 2019
Among the 250 retailers Sailthru evaluated in its Retail Personalization Index, 51% have messaging preference centers, but most offer just two options: all or nothing. Just 35% go more granular, allowing consumers to select their preferred messaging frequency and type.
Personalization Is Not a Motivating Factor For People to Share Their Information
Oct 01, 2019
While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, but new research shows that it may not.
An App Is Not Enough: Mobile Personalization Is Paramount | Sponsored Content
Sep 27, 2019
While 54% of brands in Sailthru’s annual Retail Personalization Index have an app, most lack strong mobile personalization. The average brand earned just 5.5 of the available 20 points in the mobile category, while the top 10 ranked retailers scored much higher with an average of 17 points.
Looking Past Product Recommendations: Consumers’ Evolving Attitudes Toward Personalization | Sponsored Content
Sep 20, 2019
Just 16% of the 250 retailers in Sailthru’s annual Retail Personalization Index said they use customers’ digital data to personalize their in-store experience, mostly through mobile devices. And that number is 100% among the top 10 retailers.
