Out-of-Home Ad Spending
UK digital out-of-home advertising is fueling growth in the overall out-of-home space. It offers impact, reach and measurement, but DOOH must continue to work hard to win ad budgets destined for other media pots.View this Report
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Amanda Martin, director of enterprise partnerships at Goodway Group discusses why it’s a no-brainer for programmatic buyers to bring historically traditional media channels under the broader automation umbrella.
Director of Enterprise Partnerships
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How Do Senior Marketers Worldwide Expect Their Budget to Change for Select Channels in the Next Year? (% of respondents, Aug 2019)
Average Expected Growth in Digital Ad Spending in 2020 According to Agencies in Germany, by Format (% change)
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Why Do Advertisers Still Find OOH Exciting?
Jan 24, 2019
Out-of-home advertising is weathering the digital storm better than other legacy ad mediums. It offers measurability and continues to evolve by embracing digital technologies like automated ad buying.