Omnichannel Retailing

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What Ecommerce Sellers Need to Watch for When Expanding to Marketplaces

What Ecommerce Sellers Need to Watch for When Expanding to Marketplaces

Sep 17, 2019

Amazon has revolutionized the online marketplace, but that doesn’t mean businesses are only interested in selling on a single platform. Diversification of marketplaces remains a key prospect, and given that each platform has distinct requirements, managing a multichannel ecommerce strategy can be an arduous task.

Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays

Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays

Sep 13, 2019

Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.

Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers

Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers

Sep 12, 2019

More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.

Q&A: Why Dagne Dover Opened a Pop-Up Shop in NYC

Sep 08, 2019

eMarketer recently spoke with Vadim Grinberg, vice president of consumer growth and insight at Dagne Dover, to discuss what the retailer has learned since opening up its pop-up location and how it feels about retail tech and handles cart abandonment.

Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location

Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location

Aug 20, 2019

Direct-to-consumer (D2C) brands continue to disrupt the retail space. The companies use an array of tactics to attract business, from offering low prices to targeting shoppers who care about ethical consumption to simply providing a more convenient experience.

Gen Zers Are Turning to BOPUS for Instant Gratification

Gen Zers Are Turning to BOPUS for Instant Gratification

Aug 19, 2019

"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge.

More Than Half of US Shoppers Will Abandon a Brand Following a Bad Experience

More Than Half of US Shoppers Will Abandon a Brand Following a Bad Experience

Jul 28, 2019

It is often the case that marketers and business leaders prioritize customer service initiatives that don’t always align with the needs of their customers. But to keep consumers coming back, it’s more important than ever for marketers to bridge this gap by focusing on what their customers really want—a responsive, streamlined shopping experience.

Four Ways to Create a Fluid Commerce Experience to Drive Loyalty | Sponsored Content

May 17, 2019

Technology has significantly changed the path to purchase. With massive improvements in mobile ordering, same-day delivery and voice technology, the traditional retail experience is viewed as inconvenient, thus no longer satisfying. Rightpoint shares four key takeaways to help companies develop a fluid commerce strategy that uses digital and physical channel interactions.

Kohl’s Increases Foot Traffic by Accepting Amazon Returns

Kohl’s Increases Foot Traffic by Accepting Amazon Returns

May 10, 2019

After initial signs of success, Kohl’s will expand its Amazon returns program nationwide in July. The pilot program, which launched in Chicago and Los Angeles in 2017, performed particularly well, leading to 9% growth in new customers and 8% growth in revenues compared with national growth of 1% and 2%, respectively, according to payment data analyzed by Earnest Research.

Survey: Customers Rely On Mobile While Shopping In Physical Stores | Sponsored Content

May 10, 2019

Mobile shopping or brick-and-mortar? When it comes to retail, that's not an either-or question, according to new data from RetailMeNot Inc and Kelton Global.

Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates

Two-Thirds of Shoppers Check Phones In-Store for Product Information, Skipping Store Associates

May 08, 2019

According to a March 2019 RetailMeNot study, internet users looking for more information in-store often skip approaching retail associates and go directly to their smartphones. Sixty-nine percent of respondents said they would look for reviews on their phone first, and 53% would search for deals before speaking with an employee.

Successful Online Grocery Hinges on Logistics

Successful Online Grocery Hinges on Logistics

Mar 21, 2019

The online grocery market is starting to reach an inflection point, but in order to achieve success, retailers must overcome key logistical hurdles.