Grocery is the least penetrated but fastest-growing category in ecommerce today. Traditional brands and retailers need to understand why this channel shift is accelerating and adjust their marketing and selling strategies accordingly.View this Report
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Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.
Chief Commerce Strategy Officer
There are 253 charts about 'Omnichannel Retailing'
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Channel/Location Where US Millennial Internet Users Make the Majority of Their Purchases, by Gender, Jan 2019 (% of respondents in each group)
Where Have US Internet Users Tried Buy Online, Pick Up In-Store for Groceries? (% of respondents, Feb 2019)
More On: Omnichannel RetailingSee All
Successful Online Grocery Hinges on Logistics
Mar 21, 2019
The online grocery market is starting to reach an inflection point, but in order to achieve success, retailers must overcome key logistical hurdles.
Phone Dead? Just Head to Your Nearest Retailer
Mar 08, 2019
In-store charging stations offer a solutions for brick and mortars desperate to stay relevant.
Where Do the Companies of Retail Professionals in Brazil Sell Their Products/Services? (% of respondents, Sep 2018)
Dec 03, 2018
Buy Online, Pick Up In-Store* Rate Among Retail Sites in Select Countries, Aug-Oct 2018 (among retail websites analyzed by OrderDynamics)
Oct 30, 2018
Pricing Optimization Is More Than a Numbers Game
Oct 29, 2018
Price is one of the most important factors for shoppers, so it's paramount that retailers get it right.
Holiday Shopping 2018
Oct 08, 2018
A positive US macroeconomic backdrop points to strong growth across every retail channel, but retailers should pay attention to seven key trends that will determine their ultimate success for the 2018 holiday season.
Here Are Three Ways Retailers Are Ditching Worn-Out Business Models
Oct 02, 2018
Omnichannel retailing means meeting shoppers' expectations in their channel of choice, digital or physical. That is forcing many retailers to break out of their routines and experiment with new models. And it’s not just brick-and-mortar sellers that are being pressed to change.
What Influences US Gen Z Internet Users Most When Shopping? (% of respondents, July 2018)
Sep 18, 2018
Do Consumers in China Agree that Physical and Digital Retail Are Both Essential? (% of respondents, March 2018)
Sep 17, 2018
Do Consumers in China Like Combining Digital and Physical Retail? (% of respondents, March 2018)
Sep 17, 2018
How Hickory Farms Is Prepping for the Holiday Season
Sep 13, 2018
Despite the push to drive holiday shoppers to ecommerce, Hickory Farms still sees a big part of their seasonal sales through brick and mortar. Judy Ransford, CMO of the Chicago-based specialty food company spoke with eMarketer's Andrew Lipsman about their holiday outlook for both online and offline.
How Are Retail Professionals in North America Planning to Meet Their Customers' Omnichannel Needs This Holiday Season? May 2018 (% of respondents)
Sep 13, 2018
Using Marketing Data for Merchandising
Sep 06, 2018
Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.