Positive US macroeconomic conditions will contribute to the first-ever $1 trillion holiday season, but retailers facing a series of headwinds should pay attention to seven key trends that will determine their ultimate success.View this Report
More ReportsSee All
Grocery Ecommerce 2019
Online Food and Beverage Sales Reach Inflection Point
US 2018 Holiday Season Review and 2019 Preview
Spending Strength Across Ecommerce and Traditional Retail, but Uncertainty Looms Ahead
Direct-to-Consumer Brands 2019
How Digital Natives Are Disrupting Traditional Brands and Retailers
Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.
Chief Commerce Strategy Officer
There are 36 charts about 'Omnichannel Retailing'
Most Recent Charts
Which Activities Do US Apparel Shoppers Perform When Unable to Purchase an Item for Which They Visited an In-Store Retailer? (% of respondents, Aug 2019)
What Activities Do Holiday Shoppers in Canada and the US Do on Their Smartphones While Shopping In-Store? (% of respondents, Aug 2019)
What Activities Do Holiday Shoppers in Germany and the UK Do on Their Smartphones While Shopping In-Store? (% of respondents, Aug 2019)
More On: Omnichannel RetailingSee All
Dollar Stores Continue to Endure the Retail Apocalypse, for Now
Oct 29, 2019
In a record year for US retail store closures, dollar stores are thriving. Not only are major players opening a significant number of new locations, but more consumers are regularly shopping for groceries at dollar stores than any other time in the past five years. But dollar stores, which have been praised as survivors of the ongoing retail apocalypse, could face new pressure from Amazon come 2020.
MVMT’s CMO on What It Takes to Be a Successful D2C Marketer
Oct 17, 2019
When CMO Ryan Dell joined MVMT in 2016, the fashion brand was primarily a direct-to-consumer (D2C) watch seller with little retail presence. After establishing the brand—largely through building a strong following on social media—MVMT caught the attention of watch giant Movado Group, which acquired the company last year.
What Ecommerce Sellers Need to Watch for When Expanding to Marketplaces
Sep 17, 2019
Amazon has revolutionized the online marketplace, but that doesn’t mean businesses are only interested in selling on a single platform. Diversification of marketplaces remains a key prospect, and given that each platform has distinct requirements, managing a multichannel ecommerce strategy can be an arduous task.
Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays
Sep 13, 2019
Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.
Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers
Sep 12, 2019
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
Q&A: Why Dagne Dover Opened a Pop-Up Shop in NYC
Sep 08, 2019
eMarketer recently spoke with Vadim Grinberg, vice president of consumer growth and insight at Dagne Dover, to discuss what the retailer has learned since opening up its pop-up location and how it feels about retail tech and handles cart abandonment.
Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location
Aug 20, 2019
Direct-to-consumer (D2C) brands continue to disrupt the retail space. The companies use an array of tactics to attract business, from offering low prices to targeting shoppers who care about ethical consumption to simply providing a more convenient experience.
Gen Zers Are Turning to BOPUS for Instant Gratification
Aug 19, 2019
"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge.
More Than Half of US Shoppers Will Abandon a Brand Following a Bad Experience
Jul 28, 2019
It is often the case that marketers and business leaders prioritize customer service initiatives that don’t always align with the needs of their customers. But to keep consumers coming back, it’s more important than ever for marketers to bridge this gap by focusing on what their customers really want—a responsive, streamlined shopping experience.