Retailers across Western Europe are pioneering the use of AI to boost digital sales, and new options for delivery and returns are emerging. Yet Europe’s main markets have been slow to embrace social commerce.View this Report
Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.
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What Retail AI Looks Like in Western Europe
Jan 28, 2020
AI has been a hot topic for a while, and attitudes about the technology vary throughout Western Europe. Still, companies are adopting AI to improve business results.
Why Is Fast Fashion Thriving in the Era of Sustainable Shoppers?
Jan 27, 2020
Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.
Digital Will Continue to Disrupt Physical Retail in the UK
Jan 21, 2020
UK consumers continue to spend. However, as the realities of Brexit finally hit in 2020, the purse strings will tighten. And with ecommerce becoming an ever-greater portion of total UK retail sales, the effect on the high street will be marked. A hard delineation between the online and offline worlds isn’t necessarily helpful, though, as those lines between “clicks and bricks” continue to blur.
How Universal Standard Is Disrupting the Multibillion-Dollar Fashion Industry
Jan 16, 2020
For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.
Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing
Dec 29, 2019
Aptly named D2C brand Brandless, an online purveyor of minimalist grocery, wellness and home goods, has oriented its brand around the rise of digital-first shoppers who prefer products that include fewer, more natural ingredients. These shoppers have an evolving view of brands and don’t harbor any particular affinity for household names they grew up with.
Shoppable Content Will Evolve Toward Sight, Sound and Motion
Dec 19, 2019
Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.
'Retail as a Service' Platforms Will Help Brands and Retailers Scale
Dec 16, 2019
While our 2019 prediction of digital’s influence on the reinvention of brick-and-mortar has materialized, it may have also undersold Amazon’s omnipresence in the space. The 800-pound gorilla of retail will continue to cast a wide shadow.
For Burrow, Showrooms Help Simplify the Furniture-Buying Experience
Dec 12, 2019
Shopping for furniture can be overwhelming whether online or in-store. It’s something the co-founders of Burrow found out firsthand years ago when they were looking to invest in their own big-ticket items.
Dollar Stores Continue to Endure the Retail Apocalypse, for Now
Oct 29, 2019
In a record year for US retail store closures, dollar stores are thriving. Not only are major players opening a significant number of new locations, but more consumers are regularly shopping for groceries at dollar stores than any other time in the past five years. But dollar stores, which have been praised as survivors of the ongoing retail apocalypse, could face new pressure from Amazon come 2020.