Omnichannel Retailing

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Successful Online Grocery Hinges on Logistics

Mar 21, 2019

The online grocery market is starting to reach an inflection point, but in order to achieve success, retailers must overcome key logistical hurdles.

Phone Dead? Just Head to Your Nearest Retailer

Mar 08, 2019

In-store charging stations offer a solutions for brick and mortars desperate to stay relevant.

Pricing Optimization Is More Than a Numbers Game

Oct 29, 2018

Price is one of the most important factors for shoppers, so it's paramount that retailers get it right.

Holiday Shopping 2018

Oct 08, 2018

A positive US macroeconomic backdrop points to strong growth across every retail channel, but retailers should pay attention to seven key trends that will determine their ultimate success for the 2018 holiday season.

Here Are Three Ways Retailers Are Ditching Worn-Out Business Models

Oct 02, 2018

Omnichannel retailing means meeting shoppers' expectations in their channel of choice, digital or physical. That is forcing many retailers to break out of their routines and experiment with new models. And it’s not just brick-and-mortar sellers that are being pressed to change.

How Hickory Farms Is Prepping for the Holiday Season

Sep 13, 2018

Despite the push to drive holiday shoppers to ecommerce, Hickory Farms still sees a big part of their seasonal sales through brick and mortar. Judy Ransford, CMO of the Chicago-based specialty food company spoke with eMarketer's Andrew Lipsman about their holiday outlook for both online and offline.

Using Marketing Data for Merchandising

Sep 06, 2018

Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.