Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.View this Report
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How Much Money Do US Internet Users Currently Spend per Month on Entertainment Subscriptions*? (% of respondents, Oct 2019)
Must-Have Entertainment Subscription Services According to US Internet Users, Oct 2019 (% of respondents)
Leading Streaming Music Subscription Services Worldwide, Ranked by Paid Subscribers, 2019 (millions)
Top 10 US Digital Music Services, Ranked by Penetration Among Digital Music Listeners, Sep 2019 (% of respondents)
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How Burrow Leverages Podcasts to Drive Brand Awareness
Nov 20, 2019
Next year, the average US adult will spend more time listening to digital audio—whether that’s streaming radio or podcasts—than traditional radio, according to our estimates. As adoption continues to grow, so does advertiser investment.