Multichannel Marketing

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Interviews

How Amazon Disrupted Brands' Data-Driven Merchandising Efforts
Mike Sands, Co-Founder and CEO, Signal
AUG 9, 2018
How Fast-Fashion Retailers Use Marketing Data to Speed Up the Production Process
Andreas Reiffen, Founder and CEO, Crealytics
AUG 9, 2018
Mining Google and Amazon for Search Data Can Lead to Marketing Gold
Wes MacLaggan, Senior Vice President, Marketing, Marin Software
AUG 9, 2018
Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts
Greg Bayer, Senior Vice President, Product, Nielsen Marketing Cloud
JUL 20, 2018
When People-Based Targeting Is Too Difficult, Household-Level Targeting Is the Effective Alternative
Michael Hayes, Chief Revenue Officer and CMO, UberMedia
JUL 20, 2018
Attribution Won’t Work Without Putting the Consumer at the Center
Rolf Olsen, Chief Data Officer, Mindshare North America
FEB 7, 2018

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