Multichannel Marketing
Reports
Report by Jillian Ryan May 1, 2019
Creating and Distributing Content for the Customer Journey
This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.
View this ReportInterviews
How Amazon Disrupted Brands' Data-Driven Merchandising Efforts
Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.
Mike Sands
Co-Founder and CEO
Signal
Charts
There are 34 charts about 'Multichannel Marketing'
Most Recent Charts
Metrics Used by Companies Worldwide to Measure Cross-Channel Marketing, by Company Type, Aug 2019 (% of respondents )
Are Media Strategies Integrated Across Channels and Platforms for Companies Worldwide? (% of respondents, by company type, Aug 2019)
Are Media and Nonmedia Activities Integrated at Companies Worldwide? (% of respondents, by company type, Aug 2019)
Marketing Channels Used by US* Companies for Multichannel Campaigns, July 2019 (% of respondents)
Average Number of Channels Used in a Marketing Campaign for US* Companies, July 2019 (% of respondents)
More On: Multichannel Marketing
See AllRetailers Weigh in on Marketing Channels They Find Most Effective
Sep 26, 2019
Retailers rely on a variety of marketing channels to engage customers. But identifying the most effective channels is a process, which requires establishing clear objectives and key performance indicators.
