This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.View this Report
Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.
Co-Founder and CEO
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What Approach Are US Companies Taking Toward Omnichannel Personalization? (% of respondents, 2018 & 2019)
Leading Cross-Channel Platform Ad Measurement Challenges According to US Marketers, March 2019 (% of respondents)
What Marketing-Related Challenges Are Most Likely to Worry Client-Side Marketers Worldwide? (% of respondents, Dec 2018)
How Do Marketers Worldwide Describe Their Marketing Cross-Channel Coordination? (% of respondents, by channel, Sep 2018)
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Personalizing Multi-Channel Communications to Retain High-Value Customers | Tech Talk Tuesday
Aug 28, 2018
eMarketer moderates a special presentation with Kaspar Roos, CEO of Aspire, and Logan Franey, product marketing manager at Adobe, on how to future-proof your customer communications solution to meet consumer demands and stay competitive in the market.
Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts
Jul 20, 2018
Greg Bayer, senior vice president of product at Nielsen Marketing Cloud, talks about how marketers can blend their targeting efforts to control reach and frequency and, therefore, avoid overspending on ads.
When People-Based Targeting Is Too Difficult, Household-Level Targeting Is the Effective Alternative
Jul 20, 2018
Michael Hayes, chief revenue officer and CMO of UberMedia, discusses how individual-level targeting is still in its infancy, and why’s that’s not necessarily a bad thing.
Understanding Customer Engagement
May 22, 2018
This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.
How Leading Brands Drive Sales With Omni-Channel Campaigns | Tech-Talk Tuesday
Apr 17, 2018
eMarketer moderates a presentation with Arpita Neelmegh, product marketing manager at Iterable, who breaks down one of the fundamental tactics that leading companies are employing to truly boost sales and cultivate customer relationships—sending personalized messages across multiple channels.