Multichannel Marketing
Reports
Report by Jillian Ryan
Creating and Distributing Content for the Customer Journey
This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.
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See AllProgrammatic Advertising Beyond Display
Automation Moves to Audio, Out-of-Home and Television
Using Marketing Data for Merchandising
Optimizing Inventory Levels and Launching New Products
Ad Targeting 2018
Households, Individuals or Both? Why a Blended Approach Is Often the Answer
Understanding Customer Engagement
How to Map and Make Sense of the Metrics that Matter