Multichannel Marketing

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Personalizing Multi-Channel Communications to Retain High-Value Customers | Tech Talk Tuesday

Aug 28, 2018

eMarketer moderates a special presentation with Kaspar Roos, CEO of Aspire, and Logan Franey, product marketing manager at Adobe, on how to future-proof your customer communications solution to meet consumer demands and stay competitive in the market.

Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts

Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts

Jul 20, 2018

Greg Bayer, senior vice president of product at Nielsen Marketing Cloud, talks about how marketers can blend their targeting efforts to control reach and frequency and, therefore, avoid overspending on ads.

When People-Based Targeting Is Too Difficult, Household-Level Targeting Is the Effective Alternative

When People-Based Targeting Is Too Difficult, Household-Level Targeting Is the Effective Alternative

Jul 20, 2018

Michael Hayes, chief revenue officer and CMO of UberMedia, discusses how individual-level targeting is still in its infancy, and why’s that’s not necessarily a bad thing.

Understanding Customer Engagement

Understanding Customer Engagement

May 22, 2018

This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.

How Leading Brands Drive Sales With Omni-Channel Campaigns | Tech-Talk Tuesday

Apr 17, 2018

eMarketer moderates a presentation with Arpita Neelmegh, product marketing manager at Iterable, who breaks down one of the fundamental tactics that leading companies are employing to truly boost sales and cultivate customer relationships—sending personalized messages across multiple channels.