This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.View this Report
Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.
Co-Founder and CEO
There are 26 charts about 'Multichannel Marketing'
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Which Marketing Channels Are US Digital Marketers Using as Part of Their Omnichannel Strategy? (% of respondents, March 2019)
Do US Digital Marketers Feed Their Customer Care Team with Real-Time Marketing and Loyalty Data from Their Omnichannel Campaigns? (% of respondents, March 2019)
How Difficult Was It for US Digital Marketers to Launch Integrated Omnichannel Campaigns Across Their Marketing Channels? (% of respondents, March 2019)
How Do US Digital Marketers Describe Their Ability to Tie All Behavioral and Omnichannel Data Back to the Individual Customer? (% of respondents, March 2019)
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Personalizing Multi-Channel Communications to Retain High-Value Customers | Tech Talk Tuesday
Aug 28, 2018
eMarketer moderates a special presentation with Kaspar Roos, CEO of Aspire, and Logan Franey, product marketing manager at Adobe, on how to future-proof your customer communications solution to meet consumer demands and stay competitive in the market.
Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts
Jul 20, 2018
Greg Bayer, senior vice president of product at Nielsen Marketing Cloud, talks about how marketers can blend their targeting efforts to control reach and frequency and, therefore, avoid overspending on ads.
When People-Based Targeting Is Too Difficult, Household-Level Targeting Is the Effective Alternative
Jul 20, 2018
Michael Hayes, chief revenue officer and CMO of UberMedia, discusses how individual-level targeting is still in its infancy, and why’s that’s not necessarily a bad thing.