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Why Retailers Need to Pay Attention to TikTok

Why Retailers Need to Pay Attention to TikTok

Sep 05, 2019

Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.