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Advertisers on Why WhatsApp’s Status Is a Good Testing Ground for Ads

Advertisers on Why WhatsApp’s Status Is a Good Testing Ground for Ads

Oct 17, 2019

Ads on WhatsApp are to be expected sometime in 2020. And most advertisers we spoke to for our new report on global messaging apps agreed that Status—WhatsApp’s version of Stories—makes sense as a testing ground for ads.

WhatsApp Is Becoming a Key Driver of Mobile Messaging Growth

WhatsApp Is Becoming a Key Driver of Mobile Messaging Growth

Sep 23, 2019

In our latest report on global messaging apps, we dive into our forecast for the number of mobile messaging app users—which will increase through 2022, though at slowing rates each year. Our forecast also shows that WhatsApp is a key driver of that growth.

Will WhatsApp Status Ads Be a Good Fit for Promotions?

Will WhatsApp Status Ads Be a Good Fit for Promotions?

Sep 11, 2019

Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.

Traditional Text Messages Are Finally Changing

Traditional Text Messages Are Finally Changing

Sep 09, 2019

Traditional text messages may (finally) be getting an overhaul. In June, Google announced that it will allow Android users in the UK and France to opt in to Rich Communication Services (RCS), the new texting standard intended to replace the current SMS protocol. That's a step forward for RCS, which has been off to a slow start, but it's not likely to mean much for consumers or marketers yet.