Mobile Messaging
Reports
Global Messaging Apps 2019
It’s official: WhatsApp Status ads are coming, likely sometime in 2020. And though paid advertising is just one piece of the puzzle for companies looking to connect with customers on WhatsApp, it’s a major change for the chat app, which has so far remained ad-free.
View this ReportForecasts
- Digital Ad Spending
- Mobile Ad Spending
- Mobile Messaging App Users
- Time Spent with Mobile
- Digital Ad Spending, US
- Facebook, US
- Mobile Ad Spending, US
- Mobile Messaging App Users, US
- Mobile Messaging App Users, Worldwide
- Mobile Messaging App Users, by Country
- Time Spent with Mobile, US
- WhatsApp, US
- WhatsApp, by Country
Interviews
It's Still Difficult to Get Push Notifications Right
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Aaron Sawitsky
Director, Product Marketing
Localytics
Charts
There are 165 charts about 'Mobile Messaging'
Most Recent Charts
Smartphone Owners in Select Nordic Countries Who Use Select Social Media Platforms Daily, July 2019 (% of respondents)
Leading Interactions US* Millennial B2B Professionals Look for from Sales Teams at Solutions Providers, Sep 2019 (% of respondents)
How Much Time per Day Do Douyin*, Kuaishou** and WeChat Users in China Spend on Each App? (minutes, Sep 2018 & Sep 2019)
Leading US Social Messaging Apps Ranked by Unique Visitors/Viewers, by Race/Ethnicity, Sep 2019 (thousands)
Facebook, Instagram & Snapchat Daily Users Among UK Smartphone Owners (% of respondents, by age, June 2019)
More On: Mobile Messaging
See AllAdvertisers on Why WhatsApp’s Status Is a Good Testing Ground for Ads
Oct 17, 2019
Ads on WhatsApp are to be expected sometime in 2020. And most advertisers we spoke to for our new report on global messaging apps agreed that Status—WhatsApp’s version of Stories—makes sense as a testing ground for ads.
WhatsApp Is Becoming a Key Driver of Mobile Messaging Growth
Sep 23, 2019
In our latest report on global messaging apps, we dive into our forecast for the number of mobile messaging app users—which will increase through 2022, though at slowing rates each year. Our forecast also shows that WhatsApp is a key driver of that growth.
Will WhatsApp Status Ads Be a Good Fit for Promotions?
Sep 11, 2019
Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.
Traditional Text Messages Are Finally Changing
Sep 09, 2019
Traditional text messages may (finally) be getting an overhaul. In June, Google announced that it will allow Android users in the UK and France to opt in to Rich Communication Services (RCS), the new texting standard intended to replace the current SMS protocol. That's a step forward for RCS, which has been off to a slow start, but it's not likely to mean much for consumers or marketers yet.
