UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.View this Report
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
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There are 553 charts about 'Mobile Apps'
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Average Monthly Time Spent With Mobile Apps Among Internet Users in Italy, by Platform, Sep 2018 & Sep 2019 (hours and % change)
Average Monthly Time Spent With Mobile Apps Among Young Internet Users* in Italy, by Platform, Sep 2018 & Sep 2019 (hours and % change)
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Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US
Jan 14, 2020
The US has been relatively late in introducing contactless cards, which are credit or debit cards that include a near field communication (NFC) chip that can complete a transaction simply by tapping on a reader. But those cards are starting to arrive in the US now that most point-of-sale (POS) systems have the NFC capabilities to accept them.
For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth
Jan 06, 2020
Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.
Location-Based Advertising Is Becoming More Costly
Dec 17, 2019
Marketers have embraced location data for several reasons. It can help personalize experiences for customers, better isolate customer paths to purchase, create better customer segments, and identify opportune moments to target potential clients. But new restrictions on collecting location data will make it more costly for advertisers in 2020.
China Is Moving Toward a Cashless Society
Nov 25, 2019
In 2019, we estimate that 577.4 million people in China made a purchase via proximity mobile payment within a six-month period. Those users account for 49.6% of the country’s population. Next year, more than half of the population will utilize this payment method, with that figure rising to 60.5% in 2023.
Worldwide Snapchat Usage to Grow More than 14% This Year
Nov 19, 2019
Following a redesign in early 2018 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback. New features and a rebuilt Android platform are giving the social network new momentum. In its latest forecast on worldwide social network users, eMarketer has upgraded its estimates for Snapchat users for 2019 through 2023.