It’s official: WhatsApp Status ads are coming, likely sometime in 2020. And though paid advertising is just one piece of the puzzle for companies looking to connect with customers on WhatsApp, it’s a major change for the chat app, which has so far remained ad-free.View this Report
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Q2 2019 Social Trends
Facebook Continues to Diversify Its Revenue Streams, Snapchat Holds First Partner Summit and Twitter Targets Political Tweets
Mobile App Installs 2019
Marketers Innovate to Land Coveted Home Screen Placement
US Time Spent with Mobile 2019
Smartphones Gain Minutes, but New Challengers Emerge
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
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Number of US Downloads Required for a Free App to Reach No. 1 on the Apple App Store and Google Play, 2016-2019 (thousands)
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Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays
Sep 13, 2019
Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.
Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers
Sep 12, 2019
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
How Will the US Rollout of Facebook Dating Disrupt the Dating App Landscape?
Sep 12, 2019
Facebook Dating launched in the US last week, giving users aged 18 and older access to typical dating app features like specialized profiles and matchmaking algorithms. Though the dating app space is crowded, Facebook has an opportunity in the future to make the barrier of entry into the online dating world lower, according to experts.
Will WhatsApp Status Ads Be a Good Fit for Promotions?
Sep 11, 2019
Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.