Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.View this Report
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
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Top 5 Android vs. iOS Mobile App Categories Worldwide, Ranked by App Store Downloads, Q3 2019 (billions)
What Channels Do Automotive Buyers in China Use to Passively Obtain Information on Cars? (% of respondents, by gender, July 2019)
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Worldwide Snapchat Usage to Grow More than 14% This Year
Nov 19, 2019
Following a redesign in early 2018 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback. New features and a rebuilt Android platform are giving the social network new momentum. In its latest forecast on worldwide social network users, eMarketer has upgraded its estimates for Snapchat users for 2019 through 2023.
China Is Moving Toward a Cashless Society
Oct 31, 2019
In 2019, we estimate that 577.4 million people in China made a purchase via proximity mobile payment within a six-month period. Those users account for 49.6% of the country’s population. Next year, more than half of the population will utilize this payment method, with that figure rising to 60.5% in 2023.