Mobile Advertising
Reports
Mobile Video Monetization 2019
Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.
View this ReportInterviews
What Brands Want from In-App Programmatic Advertising
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
John Egan
Head of Demand, EMEA
MoPub, a Twitter company
Charts
There are 193 charts about 'Mobile Advertising'
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Media Channels for Which Measuring Campaign Attribution Is Easy* According to US Ad Agencies, July 2019 (% of respondents)
What Challenges Do US/UK App Developers Face in Monetizing Their Apps? (% of respondents, June 2019)
Which App Ad Formats Do US/UK App Developers Use and Find Most Engaging? (% of respondents, June 2019)
Which App Ad Format Do US/UK App Developers Think Will Be Used Most in the Future? (% of respondents, June 2019)
How Much Do US/UK App Developers See Advertisers' Budget for In-App Ads Changing? (% of respondents, June 2019)
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Will WhatsApp Status Ads Be a Good Fit for Promotions?
Sep 11, 2019
Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.
Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
