Mobile Advertising
Reports
Mobile App Installs 2019
As more verticals compete for mobile time, app install advertising is more competitive than ever. In order to acquire engaged users, developers need a combination of paid and organic strategies.
View this ReportInterviews
What Brands Want from In-App Programmatic Advertising
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
John Egan
Head of Demand, EMEA
MoPub, a Twitter company
Charts
There are 190 charts about 'Mobile Advertising'
Most Recent Charts
On Which Channels Do US Local Ad Buyers Plan to Increase and Decrease Spending in 2019? (% of respondents, June 2019)
What Are US Mobile Users' Attitudes About Advertising Within Free vs. Paid Mobile Apps? (% of respondents, April 2019)
What Factors Prompt US Mobile Users to Notice and Tap In-App Mobile Ads? (% of respondents, April 2019)
Mobile App Install Fraud Rate Worldwide, by App Category, Jan-June 2019 (% of total paid app installs)
Mobile App Install Fraud Rate Worldwide, by OS, Jan-June 2019 (% of total paid app installs)
More On: Mobile Advertising
See AllWill WhatsApp Status Ads Be a Good Fit for Promotions?
Sep 11, 2019
Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.
Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
US Consumers Appreciate In-Game Ads
Jul 17, 2019
According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games.
