As more verticals compete for mobile time, app install advertising is more competitive than ever. In order to acquire engaged users, developers need a combination of paid and organic strategies.View this Report
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
There are 190 charts about 'Mobile Advertising'
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On Which Channels Do US Local Ad Buyers Plan to Increase and Decrease Spending in 2019? (% of respondents, June 2019)
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What Factors Prompt US Mobile Users to Notice and Tap In-App Mobile Ads? (% of respondents, April 2019)
Mobile App Install Fraud Rate Worldwide, by App Category, Jan-June 2019 (% of total paid app installs)
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US Consumers Appreciate In-Game Ads
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According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games.