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Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
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Senior Vice President, Product and Marketing
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Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
There are 908 charts about 'Mobile Activities'
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Share of US Consumer Spending on Food via Delivery Apps at Select Restaurants, June 1, 2018-May 31, 2019
Average Revenues of the Top 100 Mobile App Publishers Worldwide, Apple App Store vs. Google Play, Q1 2014-Q1 2019 (millions)
Growth in Time Spent* and Number of Sessions for the Top 5 Food Delivery Apps** in Select Countries, May 2017 vs. May 2019 (% change)
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People Continue to Rely on Maps and Navigational Apps
Jul 18, 2019
Maps and navigation apps are essential tools for smartphone users, and we forecast that 66.8% of smartphone users will use them monthly, with a growth of 5.8% from 2017 to 2018. More than 155 million people will use maps and navigation apps by the end of this year. We expect that growth will remain steady in the coming years, and penetration will be 67.6% by 2021.
What Retailers Need to Know About the Mobile App Install Marketplace
Jul 18, 2019
As of June 2019, there were 1.8 million apps in the Apple App Store, and 3.1 million apps in the Google Play Store, according to App Annie.
US Consumers Appreciate In-Game Ads
Jul 17, 2019
According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games.
Dating App Growth Slows, but Advertisers Shouldn’t Ignore Hopeful Singles
Jul 15, 2019
We expect the number of people who own a smartphone and use dating apps to grow 5.3% this year, reaching roughly 25 billion. This figure is much flatter than our previous forecast of 9.8% growth, and just one-sixth of growth in 2016.
US Food Delivery App Usage Will Approach 40 Million Users in 2019
Jul 02, 2019
Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app.