With the number of US mobile messaging app users on the rise, these chat apps are an emerging marketing channel. This report explains what marketers need to know about using Facebook Messenger, WhatsApp and the new texting standard RCS.View this Report
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Canada Mobile Time Spent and Ad Spending 2018
How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming
Social Network Users in Asia-Pacific 2018
Gauging Facebook's Growth Across the Region
Latin America Ecommerce 2018
Digital Buyer Trends for Argentina, Brazil and Mexico
Jed Schneiderman, co-founder and president of Tapped Mobile, talks about the big issues marketers need to focus on today, and the trends that might not be worth their time.
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Mobile App Performance Metrics Worldwide: Average Time from Last Usage Session to Uninstall, by App Category, Jan-July 2018 (days)
What Actions Do US Digital Buyers Take When Using a Retailer's Mobile App While in Its Store? May 2018 (% of respondents)
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Facebook Messenger Ads: Are They Worth It?
Sep 20, 2018
Display ads in Messenger's inbox can help brands reach eyeballs, but advertisers should be careful not to overstep their bounds.
In Two Years, Users in Canada Will Spend More Time with Mobile than TV
Sep 14, 2018
In 2018, more than a third of all advertising dollars in Canada will be spent in mobile channels.
Most Apps Get Deleted Within a Week Of Last Use
Sep 13, 2018
On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.
How Quartz Turns Content Into Conversations for Facebook Messenger
Sep 10, 2018
John Keefe, bot developer and app product manager at Quartz, discusses how the digital publisher uses Facebook Messenger to create loyal readers.
Grocery and Dating Are The Fastest Growing App Categories. Here’s Why.
Aug 20, 2018
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?
What Mobile Internet Activities Have Mobile Internet Users in China Conducted? Dec 2017 & June 2018 (millions, % reach and % change)
Aug 20, 2018
What Communication Method Has Innovated the Most According to US Business Professionals? June 2018 (% of respondents)
Aug 17, 2018
Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets
Aug 14, 2018
Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.
Mobile Measurement & Targeting Roundup
Aug 08, 2018
Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of mobile marketing data available. Improved measurement and transparency is key! eMarketer has curated this Roundup of articles, insights and interviews to help you understand mobile measurement and targeting.
There's an App for that, but Do I Need It?
Aug 07, 2018
Apps are integral to the lives of four in 10 US mobile app users, yet many think they could survive without them, according to a new survey by ThinkNow Research.
Retail Mcommerce App Engagement Performance Metrics Worldwide: Average 3-Month Retention Rates, H1 2018
Aug 07, 2018
WhatsApp Moves to Monetize
Aug 06, 2018
Four years after its purchase by Facebook, WhatsApp is being tasked with a new challenge: Make money. In the latest episode of “Behind the Numbers,” analyst Rahul Chadha digs into the messaging market and the monetization strategies being put to the test around the world.