Mobile Activities

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Mobile Marketing Trends Roundup 2018

Oct 02, 2018

Americans are spending less time with most major media, with one major exception: smartphones. eMarketer has curated this Roundup of articles, insights and interviews to break down the key trends in mobile marketing today.

Why Ride-Sharing App Via Will Spend More on Snapchat Advertising

Oct 02, 2018

Arielle Vogelstein, growth principal at Via, talks about Snapchat's advertising potential.

How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate

Oct 02, 2018

Simon Lejeune, head of user acquisition at travel app Hopper, discusses the success of its direct-response Snapchat ad campaigns.

When Toyota Advertises on Twitter and Snapchat, Users Listen

Oct 02, 2018

Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.