Marketing Technology
Reports
Biometric Marketing 2019
Biometric technology may soon give marketers the opportunity to learn more about their customers and deliver personalized messaging. While this could be a potential boon for business, it also has major privacy implications.
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See AllCustomer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Found in Translation
How AI Is Helping Marketers Extend Global and Local Reach
Interviews
How Advertisers Are Navigating Changing Auction Dynamics
Catherine Williams, chief data scientist at Xandr, spoke about how ad buyers are making sure they don’t overpay for impressions.
Catherine Williams
Chief Data Scientist
Xandr
Charts
There are 279 charts about 'Marketing Technology'
Most Recent Charts
Marketing Technology Spending in North America and UK, 2017-2019 (billions)
How Much Do Agencies and Brand Marketers Worldwide Expect Their Marketing Technology Budget to Increase Over the Next 12 Months? (% of respondents, by country/region, July 2019)
Technologies Used by Brand Marketers Worldwide to Optimize the Customer Experience, 2018 & 2019 (% of respondents)
Tools* that Business Decision-Makers Worldwide Use to Collaborate and Share Files with Peers, May 2019 (% of respondents)
What Are the Leading Areas of Marketing Spending for US B2B Marketing Professionals? (% of respondents, Sep 2019)
More On: Marketing Technology
See AllB2B Tech CMOs on Leveraging Data to Strategically Cater to Buyers
Oct 09, 2019
The transformation of technology and systems has given rise to a whole new host of responsibilities for B2B Tech CMOs, but most will tell you that the future of the role is focused on providing a holistic customer experience to ensure growth and loyalty.
