Marketing Technology
Reports
UK Key Digital Trends 2020
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.
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See AllBiometric Marketing 2019
Revolutionary Personalization Tool or Targeting Gone Awry?
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Interviews
How Advertisers Are Navigating Changing Auction Dynamics
Catherine Williams, chief data scientist at Xandr, spoke about how ad buyers are making sure they don’t overpay for impressions.
Catherine Williams
Chief Data Scientist
Xandr
Charts
There are 298 charts about 'Marketing Technology'
Most Recent Charts
How Are B2B Marketers Worldwide Scaling Account-Based Marketing (ABM) Programs? (% of respondents, Oct 2019)
Account-Based Marketing (ABM) Technologies B2B Marketers Worldwide Currently Use vs. Plan to Use*, Oct 2019 (% of respondents)
Which Tools/Systems Do Marketing Professionals Worldwide Use to Create Their Brand's Story? (% of respondents, Nov 2019)
Factors that Would Improve Their Brand's Storytelling According to Marketing Professionals Worldwide, Nov 2019 (% of respondents)
Marketing Technology Apps that Marketers Worldwide Have Upgraded, Oct 2019 (% of respondents)
More On: Marketing Technology
See AllConsumers Warm Up to Facial Recognition to Keep Them Safe, but for Marketing and Advertising, No Thanks
Jan 28, 2020
As facial recognition systems become increasingly accurate, more governments and law enforcement organizations are tapping them to verify people’s identities, nab criminals and keep transactions secure.
Industry Insights: CES Speaker Series Part 1 | Sponsored Content
Jan 14, 2020
Adobe senior strategic development manager Chris Duffey spoke with eMarketer on his insights and predictions for this year about CES 2020.
