Marketing Tactics
Reports
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.
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See AllCustomer Experience 2019 (Part 1)—Audience Segmentation and Targeting
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Creating and Distributing Content for the Customer Journey
How B2Bs Can Influence Audience Behavior Through Strategic Content
Beyond Ad Measurement and Metrics
In the UK, Marketer Attention Turns to Engagement
Interviews
Podcast Ads Aren't Commercials—They're Part of the Story
National Public Media's Gina Garrubbo and Bryan Moffet discuss why advertiser interest in NPR's podcasts keeps growing, and how it works with advertisers to create organic ads.
Gina Garrubbo
President and CEO
National Public Media (NPM)
Charts
There are 164 charts about 'Marketing Tactics'
Most Recent Charts
How Is Paid Digital Media Allocated Across Select Channels According to US CMOs? (% of respondents, Aug 2019)
What Marketing Tactics Do Marketers in China Consider Most Impactful? (% of respondents, May 2019)
Where Would Marketers in North America Invest If They Had Extra in Their Marketing Budget? (% of respondents, June 2019)
Most Important Digital Media Channels in Which to Invest According to US CMOs, Q2-Q3 2019 (% of respondents)
Which Channels Do Senior Digital Marketers Worldwide Find the Most Effective or Deliver the Best Return on Investment for Their Digital Marketing Strategy? (% of respondents, Q2 2019)
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Do PR Stunts Boost Brand Perception?
Dec 10, 2018
Even though PR stunts can be polarizing, brands keep foisting them onto the public. In a survey conducted by OnBrand and Bynder, only 12% of US and UK marketers considered guerrilla marketing an exciting trend to explore this year. Tangentially related tactics like influencer marketing and brand activism had far more appeal.