Marketing Tactics
Reports
UK Key Digital Trends 2020
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.
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See AllCustomer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Creating and Distributing Content for the Customer Journey
How B2Bs Can Influence Audience Behavior Through Strategic Content
Interviews
Podcast Ads Aren't Commercials—They're Part of the Story
National Public Media's Gina Garrubbo and Bryan Moffet discuss why advertiser interest in NPR's podcasts keeps growing, and how it works with advertisers to create organic ads.
Gina Garrubbo
President and CEO
National Public Media (NPM)
Charts
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Account-Based Marketing (ABM) Adoption Among B2B Marketers Worldwide, Oct 2019 (% of respondents)
Importance of Select Account-Based Marketing (ABM) Business Objectives According to B2B Marketers Worldwide, Oct 2019 (scale of 1-5)
How Are B2B Marketers Worldwide Scaling Account-Based Marketing (ABM) Programs? (% of respondents, Oct 2019)
Account-Based Marketing (ABM) Technologies B2B Marketers Worldwide Currently Use vs. Plan to Use*, Oct 2019 (% of respondents)
Types of Content Marketing Initiatives Their Company Is Working On According to Marketing Professionals in Latin America and Spain, Nov 2019 (% of respondents)
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Rebuilding a Brand to Remain Relevant: An Interview with Dunkin’ CMO Tony Weisman
Sep 20, 2019
In his two years in the role, Dunkin' Brands’ CMO Tony Weisman has led the company through a rebrand, updating Dunkin’s image to reflect its growing beverage priorities; expanded brand partnerships, working with companies that may not seem obvious for a business focused on drinks and donuts; and become laser-focused on user-generated content (UGC).