Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.View this Report
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National Public Media's Gina Garrubbo and Bryan Moffet discuss why advertiser interest in NPR's podcasts keeps growing, and how it works with advertisers to create organic ads.
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How Is Paid Digital Media Allocated Across Select Channels According to US CMOs? (% of respondents, Aug 2019)
Where Would Marketers in North America Invest If They Had Extra in Their Marketing Budget? (% of respondents, June 2019)
Most Important Digital Media Channels in Which to Invest According to US CMOs, Q2-Q3 2019 (% of respondents)
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Do PR Stunts Boost Brand Perception?
Dec 10, 2018
Even though PR stunts can be polarizing, brands keep foisting them onto the public. In a survey conducted by OnBrand and Bynder, only 12% of US and UK marketers considered guerrilla marketing an exciting trend to explore this year. Tangentially related tactics like influencer marketing and brand activism had far more appeal.