There are 201 charts about 'Marketing Spending'
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Marketing Budget Change in the Next 12 Months According to US CMOs, Aug 2014-Aug 2019 (% of respondents)
Change in Traditional vs. Digital Ad/Marketing Spending in the Next 12 Months According to US CMOs, Aug 2011-Aug 2019 (% change)
How Much of US CMOs' Budget Is Allocated to Social Media? (% of total marketing budget, Aug 2009-Aug 2019)
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Where Are D2C Brands Investing Their Marketing Dollars?
Jun 07, 2019
Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.