There are 188 charts about 'Marketing Spending'
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How Much Do Agencies and Brand Marketers Worldwide Expect Their Marketing Technology Budget to Increase Over the Next 12 Months? (% of respondents, by country/region, July 2019)
How Has Increased Investment in Marketing Technology Affected the Media Spending of Agency and Brand Marketers Worldwide? (% of respondents, 2018 & 2019)
Percentage of Their Overall Marketing Budget that Agencies and Brand Marketers in North America and UK Spend on In-House vs. Outsourced Marketing Technology, 2017-2019 (% of total)
Percent of Their Company's Budget Allocated to Marketing According to US B2B Marketing Professionals, Sep 2019 (% of respondents)
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Where Are D2C Brands Investing Their Marketing Dollars?
Jun 07, 2019
Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.