Study: Nearly 80% of Marketers Want Deeper Customer Attention Data | Sponsored Content

How Do UK/US Marketers Measure the Effectiveness of Customer Communications? (% of respondents, Nov 2019)

What Optimization Tactics Are Improving the Ad Performance of Marketers in North America? (% of respondents, Feb 2020)

Social Media Platforms that Generate the Most ROI According Agencies and B2B/B2C Brand Marketers Worldwide, May 2019 (% of respondents)

Top Key Performance Indicators to Improve in the Next Year According to B2B vs. B2C Customer Retention Professionals in North America, Q4 2019 (% of respondents)

In What Capacity Do PR and Marketing Communications Professionals Worldwide Use Social Listening Tools? (% of respondents, Dec 2019)

What Elements Do PR and Marketing Communications Professionals Worldwide Find Valuable to Include in Their PR Reports? (% of respondents, Dec 2019)

What Do PR and Marketing Communications Professionals Worldwide Look for in a Social Listening Tool? (% of respondents, Dec 2019)

How Do PR and Marketing Communications Professionals Worldwide Prove the Return on Investment of an Influencer Partnership? (% of respondents, Dec 2019)

Leading Digital Media Challenges Digital Media Professionals in Asia-Pacific* Expect Their Company to Face, Dec 2019 (% of respondents)

What Tactics Will Digital Media Professionals in Asia-Pacific* Employ to Minimize Media Quality Challenges in 2020? (% of respondents)

Marketing Organization Metrics that Define Marketing Success to Their CEO According to Marketing Executives Worldwide, Sep 2019 (% of respondents)

Return on Investment for Company Privacy Spending According to Security Professionals Worldwide, Oct 2019 (% of respondents)

Leading Digital Media Challenges US Digital Media Professionals Expect Their Company to Face, Dec 2019 (% of respondents)

How Confident Are US Media Buyers in Their Company's Ability to Measure Mobile Ad Metrics? (% of respondents, Oct 2019)

US Agency/Marketing Professionals Who Agree with Select Statements About TV/Digital Video Advertising, Nov 2019 (% of respondents)

Where Will US Agency/Marketing Professionals* Be Reallocating Their Linear TV Advertising Budget? (% of respondents, Nov 2019)

Average Share of Video Ad Buys that Include Select Performance Guarantees According to US Agency/Marketing Professionals, Nov 2019 (% of respondents)

Leading Challenges to Cross-Screen Video Advertising According to US Agency/Marketing Professionals, Nov 2019 (% of respondents)

Are US Agency/Marketing Professionals Involved in Cross-Screen Advertising Campaigns? (% of respondents, Nov 2019)

Areas in Which UK/US Marketers Have High Visibility into Customer Journeys, Nov 2019 (% of respondents)

eMarketer's reports, interviews, articles, forecasts, data and statistics give insight into what marketing metrics can be the most effective in helping you reach your business goals. Explore what key performance indicators (KPIs) and measurement you need in place to impact your results. Learn how companies are measuring marketing return on investment (ROI).  eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:

Marketing Measurement Surveys

What metrics should you track and how to set key performance indicators (KPIs)?