Marketing Measurement Surveys
eMarketer's reports, interviews, articles, forecasts, data and statistics give insight into what marketing metrics can be the most effective in helping you reach your business goals. Explore what key performance indicators (KPIs) and measurement you need in place to impact your results. Learn how ... companies are measuring marketing return on investment (ROI). eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
- How do you define marketing success?
- How do you measure ROI?
- What metrics should you track and how to set key performance indicators (KPIs)?
Reports
Report by Lauren Fisher May 22, 2018
Understanding Customer Engagement
This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.
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What Are the Most Effective Metrics Used to Measure Digital Marketing Results According to Marketing Professionals Worldwide? (% of respondents, Nov 2019)
Channels Where US Marketers Have Attribution Capabilities Set Up, July 2019 (% of respondents)
Most Effective Channels for Select Customer Engagement Tactics According to Marketing Professionals Worldwide, July 2019 (% of respondents)
Most Effective Metrics Used to Measure Account-Based Marketing Results According to Marketers Worldwide, Nov 2019 (% of respondents)
Most Effective Metrics Used to Measure Account-Based Marketing (ABM) Results According to Marketing Professionals Worldwide, Oct 2019 (% of respondents)
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How Data Science Is Changing Marketing Attribution
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Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.