Marketing Measurement Surveys
- How do you define marketing success?
- How do you measure ROI?
- What metrics should you track and how to set key performance indicators (KPIs)?
This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.View this Report
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Leading Metrics Companies in Australia, the UK and the US Use to Measure Contact Center Success, Dec 2018 (% of respondents)
Most Effective Metrics Used to Measure Customer Experience Improvements at Companies Worldwide, Sep 2019 (% of respondents)
Which Metrics Do Marketers in Europe, the Middle East and Africa (EMEA) Use to Measure Mobile Marketing Effectiveness? (% of respondents, 2018 & 2019)
At What Phase During the Campaign Lifecycle Do Senior Marketers Worldwide Begin Optimization? (% of respondents, by company type, Aug 2019)
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