eMarketer's reports explore emerging trends in marketing and how digital technology is transforming marketing organizations through interviews, analysis, charts, forecasts, data and statistics. Identifying the right key performance indicators (KPIs), tracking social data, doing sentiment analysis, ... and collecting and capturing consumer data through critical touchpoints all add up to a smarter marketing department and position companies for future wins. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show MoreShow More
How can marketers harness digital transformation?
How can marketing data inform decisions throughout the organization?