Marketing Management Trends
This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.View this Report
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Primary Experimentation Program Structure Among Companies in North America, 2018 & 2019 (% of respondents)
US Companies that Have a Dedicated Team Responsible for Conducting/Planning Digital Experiments*, by Executive Buy-In, Summer 2019 (% of respondents)
How Fast Are Decisions and Actions Made in Everyday Business at Companies in North America? (% of respondents, by company size, summer 2019)
Do Advertisers and Agencies Worldwide Think Taking a More Strategic and Thoughtful Approach to Media Will Deliver a Stronger Marketing Performance? (% of respondents, July 2019)
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Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience
Oct 07, 2019
As chief marketing and innovation officer of Diageo North America, Edward Pilkington is responsible for maintaining some of the largest spirits brands in the world—among them Captain Morgan, Crown Royal and Smirnoff. While TV and out-of-home (OOH) advertising still play a large part in the mix, Pilkington has strongly embraced digital to help fit these global brands within the context of a local audience.