Loyalty Programs

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Direct-to-Consumer Marketing Trends Roundup 2019

Sep 05, 2019

Direct-to-consumer (D2C) brands have historically relied on performance-based digital advertising strategies. Many leverage Facebook and Instagram to target audiences and direct response podcast ads to drive conversions, even throwing unconventional content marketing into the mix.

How Ratings and Reviews Guide Consumers

How Ratings and Reviews Guide Consumers

Aug 06, 2019

Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.

How Jersey Mike’s, ThirdLove and Mack Weldon Harness Their Loyalty Programs

How Jersey Mike’s, ThirdLove and Mack Weldon Harness Their Loyalty Programs

Jul 30, 2019

Loyalty marketing goes beyond loyalty programs, but they are still an important part of the customer experience and a vital channel for keeping customers engaged and spending.

Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

May 06, 2019

Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.