This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.View this Report
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Jason Williams, community director for B2B software management system Ipswitch, discusses how he coordinates across internal teams to deploy a loyalty strategy that gets customers talking.
There are 102 charts about 'Loyalty Programs'
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What Do UK Internet Users Think About the Added Value of Loyalty Programs? (% of respondents, by age, Summer 2018)
WeChat and Tmall Loyalty Programs Adoption and Synchronization* Among International Beauty Brands in China, 2017 & 2018 (% of total tracked by Gartner L2)
What Type of Loyalty Programs Are US Internet Users Subscribed to? (% of respondents, by age, Nov 2018)
More On: Loyalty ProgramsSee All
Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs
May 06, 2019
Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.
Challenges and Solutions for Customer Retention
Dec 14, 2018
Retailers often focus on customer acquisition—a costly prospect—at the expense of customer retention. Instant gratification can be a bigger incentive than building loyalty over time.
How B2Bs Can Build the Loyalty Program That's Right for Them
Oct 26, 2018
Rewards-based programs are not just for consumer-facing companies anymore. McKinsey & Company's Jennifer Stanley believes B2B organizations can greatly benefit from adopting these programs to retain customer loyalty.
How Lowe’s Approaches Audience Verification
Oct 05, 2018
Ryan Fagan, director of sales and operations planning at Lowe’s, spoke about how the home-improvement brand overhauled the way it verifies which customers are eligible for discounts.
It Takes More Than Rewards to Build Loyalty
Sep 18, 2018
Building loyalty has long been a marketing goal, but loyalty programs don't always work for retention. When it comes to creating loyalty, products matter most, according to a new study.