Loyalty Programs

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Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs

May 06, 2019

Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.

Challenges and Solutions for Customer Retention

Challenges and Solutions for Customer Retention

Dec 14, 2018

Retailers often focus on customer acquisition—a costly prospect—at the expense of customer retention. Instant gratification can be a bigger incentive than building loyalty over time.

How B2Bs Can Build the Loyalty Program That's Right for Them

How B2Bs Can Build the Loyalty Program That's Right for Them

Oct 26, 2018

Rewards-based programs are not just for consumer-facing companies anymore. McKinsey & Company's Jennifer Stanley believes B2B organizations can greatly benefit from adopting these programs to retain customer loyalty.

How Lowe’s Approaches Audience Verification

How Lowe’s Approaches Audience Verification

Oct 05, 2018

Ryan Fagan, director of sales and operations planning at Lowe’s, spoke about how the home-improvement brand overhauled the way it verifies which customers are eligible for discounts.

It Takes More Than Rewards to Build Loyalty

It Takes More Than Rewards to Build Loyalty

Sep 18, 2018

Building loyalty has long been a marketing goal, but loyalty programs don't always work for retention. When it comes to creating loyalty, products matter most, according to a new study.