This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.View this Report
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Jason Williams, community director for B2B software management system Ipswitch, discusses how he coordinates across internal teams to deploy a loyalty strategy that gets customers talking.
There are 253 charts about 'Loyalty Programs'
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What Objectives Do Business Decision-Makers* in Asia-Pacific Consider Key to Their Organization's Loyalty Programs? (% of respondents, April 2018)
What Metrics Do Business Decision-Makers* in Asia-Pacific Use to Measure Their Organization's Loyalty Programs? (% of respondents, April 2018)
How Many Purchases Do US Internet Users Make with the Same Company Before Considering Themselves Loyal? July 2018 (% of respondents)
More On: Loyalty ProgramsSee All
How B2Bs Can Build the Loyalty Program That's Right for Them
Oct 26, 2018
Rewards-based programs are not just for consumer-facing companies anymore. McKinsey & Company's Jennifer Stanley believes B2B organizations can greatly benefit from adopting these programs to retain customer loyalty.
How Lowe’s Approaches Audience Verification
Oct 05, 2018
Ryan Fagan, director of sales and operations planning at Lowe’s, spoke about how the home-improvement brand overhauled the way it verifies which customers are eligible for discounts.
Which Emerging Technologies Have Internet Users in China and Worldwide Used When Shopping In-Store? (% of respondents, June 2018)
Sep 12, 2018
Have Emerging Technologies Improved the In-Store Customer Experience for Internet Users in China and Worldwide? (% of respondents, June 2018)
Sep 12, 2018
Business Buyers Worldwide Who Say Their Trust in a Company Makes Them More Likely to Do the Following Activities, by Generation, April 2018 (% of respondents in each group)
Sep 06, 2018
What Loyalty Program Features Would Entice UK Parent Internet Users to Sign up? April 2018 (% of respondents)
Aug 23, 2018
Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets
Aug 14, 2018
Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.
Services and Channel Partners Used by Performance Marketers in the UK and US, Apr 2018 (% of respondents)
Aug 13, 2018
Mobile Wallets Are Now a Full-Fledged Marketing Channel
Aug 10, 2018
Danny Ackerman, senior director of platform at Urban Airship, talks about how marketers should be using mobile wallet passes to connect with customers.
How Dunkin' Donuts Uses Loyalty to Get Over Mobile Payment Adoption Challenges
Aug 10, 2018
Paul Murray, director of digital experience at Dunkin' Brands, explains how its loyalty program and mobile payments are deeply intertwined.
Which Digital Activities Have US Internet Users Conducted? Aug 2018 (% of respondents, by age)
Aug 08, 2018