Loyalty Programs

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How B2Bs Can Build the Loyalty Program That's Right for Them

Oct 26, 2018

Rewards-based programs are not just for consumer-facing companies anymore. McKinsey & Company's Jennifer Stanley believes B2B organizations can greatly benefit from adopting these programs to retain customer loyalty.

How Lowe’s Approaches Audience Verification

Oct 05, 2018

Ryan Fagan, director of sales and operations planning at Lowe’s, spoke about how the home-improvement brand overhauled the way it verifies which customers are eligible for discounts.

Marketers, You're Probably Not Paying Enough Attention to Mobile Wallets

Aug 14, 2018

Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.

Mobile Wallets Are Now a Full-Fledged Marketing Channel

Aug 10, 2018

Danny Ackerman, senior director of platform at Urban Airship, talks about how marketers should be using mobile wallet passes to connect with customers.

How Dunkin' Donuts Uses Loyalty to Get Over Mobile Payment Adoption Challenges

Aug 10, 2018

Paul Murray, director of digital experience at Dunkin' Brands, explains how its loyalty program and mobile payments are deeply intertwined.