This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.View this Report
There are 81 charts about 'Lead Generation'
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Attitudes of B2B Marketers* Worldwide Toward Their Lead Generation Activities, March 2019 (% of respondents in each group)
Proportion of Total Sales that Comes from Leads Generated Online According to B2B Marketers* Worldwide, March 2019 (% of respondents in each group)
Which Offers/Promotion Types Do US Marketing Professionals Typically Use for Lead Generation vs. Think Generates the Strongest Conversion Rate? (% of respondents, Jan 2019)
What Do US Marketing Professionals Consider to Be an Average Conversion Rate for a Digital Lead Generation Campaign? (% of respondents, Jan 2019)
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What to Do When Marketing Technology Can't Be the Top Priority
Oct 25, 2017
Evyenia Wilkins, vice president of account-based marketing at Traackr, explains why her company moved forward with ABM before investing in marketing technology.