The spending power of the Hispanic market doesn’t yet live up to the size of the Hispanic population. But with education and homeownership on the upswing—and entrepreneurship a continuing strength—this market is poised for greater growth.View this Report
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What Devices Do US Spanish-Speaking Digital Audio Listeners Use to Listen to Digital Audio? (% of respondents, Jan 2019)
What Platforms/Services Do US Spanish-Speaking Digital Audio Listeners Use to Stream Digital Audio? (% of respondents, Jan 2019)
Netflix Subscribers and Viewers Among Consumers in Canada, by Age and Language, Spring 2018 (% of respondents in each group)
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Using Localization Strategies to Drive Performance: An Interview with the Founder of Locaria
Jun 05, 2019
Advancements in artificial intelligence (AI), including machine translation, make it easier for brands to translate their messaging, but most successful localization still requires a human touch. We spoke to Hannes Ben, founder of Locaria, a linguistics and website localization agency, about his take on the challenges marketers face with localization and how they can better integrate and measure their localization efforts as part of a larger marketing strategy.
Top 10 Languages Worldwide, by Population, 2019
Jan 01, 2019
For Hispanic Consumers, a Different Digital Divide
Oct 01, 2018
Some marketers still hold an outdated picture of the US Hispanic population as languishing on the wrong side of a gaping “digital divide.” But there are areas where Hispanic consumers continue to lag in the digital space.