Internet Radio
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Podcast Advertising Helps Consumers Trust Your Brand
Alex Shear, director of acquisition at Simplisafe, talks about why the brand invests in podcast advertising and how it creates ads that audiences actually want to hear.
Alex Shear
Director of Acquisition
Simplisafe
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Weekly Time Spent Listening to Digital Audio Among UK Digital Audio Listeners, by Demographic, Aug 2019 (hours)
US Pandora Listeners, by Demographic, Oct 2019 (% of respondents in each group)
US Spotify Listeners, by Demographic, Oct 2019 (% of respondents in each group)
What Type of Podcast Are US Internet Users Most Likely to Listen to on Their Daily Commute? (% of respondents, Aug 2019)
US Monthly Podcast Listeners, 2019-2023 (millions)
More On: Internet Radio
See AllA Majority of US Podcast Listeners Tune In Regularly
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Many US podcast listeners tune in frequently, and three in 10 daily listeners have bought products based on podcast ads, according to research from CivicScience.
How Burrow Leverages Podcasts to Drive Brand Awareness
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Next year, the average US adult will spend more time listening to digital audio—whether that’s streaming radio or podcasts—than traditional radio, according to our estimates. As adoption continues to grow, so does advertiser investment.
The Ninth Annual Global Media Intelligence Report Is Now Available
Oct 18, 2019
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.
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