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Will New Measurement Standards Drive Podcast Advertising?

Jan 15, 2019

Fragmented and rudimentary measurements prevent more brands from buying in to podcasts. However, some of these issues may improve as ad standards emerge.

Are B2B Podcasts Poised for a Breakthrough?

Jan 03, 2019

Podcast ads are a rising format for B2Bs, and some are finding success by using podcasts as a driver of direct buyers.

How Dollar Shave Club Approaches Podcasting

Nov 27, 2018

The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.

Podcast Upfront Spotlights Fast-Emerging Advertising Market

Sep 04, 2018

Podcasting is one of the fastest-growing advertising media, with the IAB and PwC projecting the US market will more than double ad spending from 2017 to 2020 to $659 million.

What’s Holding Programmatic Audio Back?

Aug 10, 2018

Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.