Internet Radio
Reports
Podcast Advertising 2018
More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.
View this ReportForecasts
Interviews
What LegalZoom Learned Over 7 Years of Podcast Advertising
Rion Swartz, senior director of marketing and brand management at LegalZoom, talks about the evolution of podcasting and how to best capitalize on listeners.
Rion Swartz
Senior Director, Marketing and Brand Management
LegalZoom
Charts
There are 296 charts about 'Internet Radio'
Most Recent Charts
More than One-Fifth of Americans Will Listen to a Podcast in 2018 (millions, % of population and % of digital audio listeners)
US Podcast Listeners and Penetration, 2014-2020 (millions, % change and % of population)
US Digital Audio Listener Penetration, by Platform, 2018-2022 (% of digital audio listeners)
What Do US Internet Users Who Don't Listen to Podcasts Think About Them? July 2018 (% of respondents)
Actions Taken by US Podcast Listeners After Hearing a Podcast Ad*, Dec 2017 (% of respondents)
More On: Internet Radio
See AllPodcast Upfront Spotlights Fast-Emerging Advertising Market
Sep 04, 2018
Podcasting is one of the fastest-growing advertising media, with the IAB and PwC projecting the US market will more than double ad spending from 2017 to 2020 to $659 million.
What’s Holding Programmatic Audio Back?
Aug 10, 2018
Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.
US Internet Users' Reactions to Podcast Ads Read* by Host vs. Radio Ads, Dec 2017 (% of respondents)
Jul 24, 2018
Annual Expenditures in Tech, Travel and Vehicles Among US Podcast Listeners* vs. Internet Users, Dec 2017
Jul 24, 2018
How Do US Smart Speaker Owners Listen to Podcasts?, June 2018 (% of respondents, by length of ownership)
Jul 18, 2018
Devices/Technologies Owned by Households in Great Britain, April 2015-Q2 2018 (% of respondents)
Jul 12, 2018
