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Being a Radio CMO in the Era of Digital Audio: An Interview With iHeartMedia's Gayle Troberman

Being a Radio CMO in the Era of Digital Audio: An Interview With iHeartMedia's Gayle Troberman

Sep 16, 2019

As part of our upcoming report on “The Future of the CMO,” we spoke with Gayle Troberman, executive vice president and CMO of iHeartMedia. The company, formerly known as Clear Channel Communications, is a terrestrial broadcaster that owns and operates 858 stations on US airwaves.

From Podcast to Streaming Music Ad Creative—Different Approaches Yield Different Results

From Podcast to Streaming Music Ad Creative—Different Approaches Yield Different Results

Sep 05, 2019

More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats. Otherwise, they run the risk of annoying or alienating their audiences.

For Programmatic Buyers, Digital Audio Augments Audience Reach

Aug 27, 2019

Terrestrial radio is an upper-funnel standby. But with consumers spending less time with it than ever—and more time instead with streaming audio options—radio advertisers are turning to digital to extend audience reach and increase message frequency.