More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.View this Report
Rion Swartz, senior director of marketing and brand management at LegalZoom, talks about the evolution of podcasting and how to best capitalize on listeners.
Senior Director, Marketing and Brand Management
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More than One-Fifth of Americans Will Listen to a Podcast in 2018 (millions, % of population and % of digital audio listeners)
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