Internet of Things (IoT)
As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.View this Report
Julie Michaelson, head of global sales at BabyCenter, explains how mothers use smartphones, social media and emerging technology.
Head of Global Sales
There are 619 charts about 'Internet of Things (IoT)'
Most Recent Charts
Implementation of Select Technologies into Their Marketing Strategy According to US Marketers, Q1 2018 (% of respondents)
What Concerns Do Internet Users Worldwide Have About Using Select Smart Devices? May 2018 (% of respondents)
US Internet Users' Concerns About Smart-Home Appliances, by Age, June 2018 (% of respondents in each group)
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Smart Appliances Haven't Found a Home Yet
Jul 05, 2018
Smart-home technologies like connected TVs and lighting have been available for a while, but smart appliances like refrigerators and dishwashers aren't prevalent in US homes. That could change, though.
Devices Used by Internet Users in Canada to Access the Internet, 2016-2018 (% of respondents)
Jun 20, 2018
eMarketer Releases New Smart Speaker Figures
May 30, 2018
We have raised our forecast significantly for US smart speaker users from 2017 through 2020, based on new data that shows stronger-than-expected adoption of the device. Uptake has been so strong that the number of adult smart speaker users will surpass that of wearable users for the first time this year.
Average Monthly Time Spent Using Select Connected Devices Among US Consumers, Jan 2018 (hours)
May 11, 2018
Consumers in Australia Who Own a Smart Speaker*, by Age, Q1 2018 (% of respondents in each group)
May 04, 2018
Amazon Echo Losing Share as Speaker Rivalry Heats Up
May 02, 2018
While Amazon Echo dominates the voice-enabled speaker market, its user share is slowly shrinking, as those of Google Home and smaller rivals begin to grow. Overall, smart speaker usage is accelerating as device capabilities expand, according to eMarketer’s latest forecast on the topic.
Factors that Would Make US Voice Assistant Users More Open to Hearing Ads via Voice Assistant, Feb 2018 (% of respondents)
Apr 25, 2018
Devices to Which US Internet Users Have Given Voice Commands, Feb 2018 (% of respondents)
Apr 25, 2018
Devices that US Internet Users Would Use to Control Smart-Home Products/Services, 2015 & 2018 (% of respondents)
Apr 16, 2018
Emerging Technologies that Are Hardest to Understand vs. Most Overrated According to Internet Users Worldwide, Q4 2017 (% of respondents)
Apr 15, 2018