TikTok, the Chinese short-video app, is taking off in the US, India and elsewhere. It offers many unique marketing opportunities, such as the Hashtag Challenge, but marketers should take note of some risks.View this Report
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Video Ads in Social Media 2019
Creators Are in Demand on Social Properties. Here’s Why—and What It Means for YouTube
Social Commerce 2019
How Brands Are Using Pinterest and Instagram to Take Shoppers from Inspiration to Action
Global Influencer Marketing 2019
What to Know About Spending, Stories, Fraud and Microinfluencers
Kamiu Lee, CEO of Activate, explains how to effectively use the power of influencers for various marketing goals, from awareness to conversion.
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Actions Internet Users in the Middle East Have Ever Taken After Seeing an Influencer Post, 2019 (% of respondents)
Sources US Gen Z and Millennial Internet Users Trust When Deciding to Purchase a Product/Service, Sep 2019 (% of respondents in each group)
Influencers that Marketing Professionals Worldwide Think Are Most Effective at Influencing Consumer Behavior, Aug 2019 (% of respondents)
Do the Customers of Senior Marketers Worldwide Champion/Advocate for Their Brand on Social/Digital Channels? (% of respondents, Q2 2019)
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China Advertising Year in Review: Trends from 2019 that Are Here to Stay
Dec 26, 2019
China has proven to be a hotbed for digital innovations, especially in the past few years. During this time, marketers worldwide have observed the latest trends coming out of the country, applying what they learn to their own markets.
Influencers Could Help Drive Social Commerce
Dec 10, 2019
Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by bringing the same tools to influencers.
Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say
Nov 18, 2019
Instagram has begun hiding ‘likes’ for select users worldwide, expanding a test that could determine whether or not they will be permanently hidden from public view.
The Meatless Farm Co. CMO Talks Plant-Based Diets and Restaurant Partnerships
Nov 11, 2019
We spoke with Lone Thomsen, who was recently appointed global CMO of The Meatless Farm Co. The former head of media and communications at The Coca-Cola Co. discusses the brand's new partnership, its US market expansion and why plant-based diets are becoming so trendy.
For Influencer Marketing at Amex, Authenticity Trumps Production Value
Oct 24, 2019
Even for some luxury brands, authenticity trumps production quality when it comes to influencer marketing. That’s the case for American Express, which uses a mix of long- and short-term influencers to promote its products and services in a way that feels organic to the influencers’ aesthetic.