Influencer Marketing

Reports

More On: Influencer Marketing

See All
Q&A: How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions

Q&A: How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions

Sep 16, 2019

Influencer marketing is an important part of the marketing mix for most companies, especially those in the retail space. A survey conducted last September by Forbes Insights found that 30.5% of companies worldwide are increasing their focus on influencers as part of the advertising media mix.

Why Retailers Need to Pay Attention to TikTok

Why Retailers Need to Pay Attention to TikTok

Sep 05, 2019

Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.

What Does Your Brain on Influencer Marketing Look Like?

What Does Your Brain on Influencer Marketing Look Like?

Aug 26, 2019

Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers.

Influencers Have More Sway Among D2C Shoppers

Influencers Have More Sway Among D2C Shoppers

Aug 11, 2019

Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.

How Ratings and Reviews Guide Consumers

How Ratings and Reviews Guide Consumers

Aug 06, 2019

Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.

How Much Are Brands Paying Influencers?

How Much Are Brands Paying Influencers?

Jul 16, 2019

Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.

Ads from Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Ads from Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Jun 14, 2019

Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.

Three Reasons Why The Influencer Selection Process Is Inefficient | Sponsored Content

Jun 07, 2019

Influencer marketing is hardly new, but marketers continue to make relatively uninformed decisions when identifying influencers to represent their brand. Inmar explores three reasons why the influencer selection process is inefficient, and how to fix it.