TikTok, the Chinese short-video app, is taking off in the US, India and elsewhere. It offers many unique marketing opportunities, such as the Hashtag Challenge, but marketers should take note of some risks.View this Report
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Video Ads in Social Media 2019
Creators Are in Demand on Social Properties. Here’s Why—and What It Means for YouTube
Social Commerce 2019
How Brands Are Using Pinterest and Instagram to Take Shoppers from Inspiration to Action
Global Influencer Marketing 2019
What to Know About Spending, Stories, Fraud and Microinfluencers
Kamiu Lee, CEO of Activate, explains how to effectively use the power of influencers for various marketing goals, from awareness to conversion.
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Ways in Which Social Media Users in Brazil Have Made a Digital Purchase via Social Media, April 2019 (% of respondents)
What Do US B2B Marketing Professionals Think Will Be the Trending Marketing Topics in 2020? (% of respondents, Sep 2019)
Social Media Platforms Where US/UK Internet Users Follow/Engage with Influencer Accounts, 2012-2019 (% of respondents)
Types of Influencer Content that US/UK Gen Z vs. Millennial Social Media Users* Want to See More Frequently on Social Media Platforms, Aug 2019 (% of respondents in each group)
More On: Influencer MarketingSee All
The Meatless Farm Co. CMO Talks Plant-Based Diets and Restaurant Partnerships
Nov 11, 2019
We spoke with Lone Thomsen, who was recently appointed global CMO of The Meatless Farm Co. The former head of media and communications at The Coca-Cola Co. discusses the brand's new partnership, its US market expansion and why plant-based diets are becoming so trendy.
For Influencer Marketing at Amex, Authenticity Trumps Production Value
Oct 24, 2019
Even for some luxury brands, authenticity trumps production quality when it comes to influencer marketing. That’s the case for American Express, which uses a mix of long- and short-term influencers to promote its products and services in a way that feels organic to the influencers’ aesthetic.
What’s a Creator Anyway? It Depends on the Platform
Oct 03, 2019
Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard to say why. For our latest report, “Video Ads in Social Media 2019,” we explored how the two are differentiated.
Q&A: How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions
Sep 16, 2019
Influencer marketing is an important part of the marketing mix for most companies, especially those in the retail space. A survey conducted last September by Forbes Insights found that 30.5% of companies worldwide are increasing their focus on influencers as part of the advertising media mix.
Why Retailers Need to Pay Attention to TikTok
Sep 05, 2019
Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.
What Does Your Brain on Influencer Marketing Look Like?
Aug 26, 2019
Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers.