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China Advertising Year in Review: Trends from 2019 that Are Here to Stay

China Advertising Year in Review: Trends from 2019 that Are Here to Stay

Dec 26, 2019

China has proven to be a hotbed for digital innovations, especially in the past few years. During this time, marketers worldwide have observed the latest trends coming out of the country, applying what they learn to their own markets.

Influencers Could Help Drive Social Commerce

Influencers Could Help Drive Social Commerce

Dec 10, 2019

Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by bringing the same tools to influencers.

Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say

Hiding Likes on Instagram Could Change Influencer Marketing for the Better, Marketers Say

Nov 18, 2019

Instagram has begun hiding ‘likes’ for select users worldwide, expanding a test that could determine whether or not they will be permanently hidden from public view.

The Meatless Farm Co. CMO Talks Plant-Based Diets and Restaurant Partnerships

Nov 11, 2019

We spoke with Lone Thomsen, who was recently appointed global CMO of The Meatless Farm Co. The former head of media and communications at The Coca-Cola Co. discusses the brand's new partnership, its US market expansion and why plant-based diets are becoming so trendy.

For Influencer Marketing at Amex, Authenticity Trumps Production Value

Oct 24, 2019

Even for some luxury brands, authenticity trumps production quality when it comes to influencer marketing. That’s the case for American Express, which uses a mix of long- and short-term influencers to promote its products and services in a way that feels organic to the influencers’ aesthetic.