Impressions
Interviews
How Advertisers Are Navigating Changing Auction Dynamics
Catherine Williams, chief data scientist at Xandr, spoke about how ad buyers are making sure they don’t overpay for impressions.
Catherine Williams
Chief Data Scientist
Xandr
Charts
There are 32 charts about 'Impressions'
Most Recent Charts
Digital Video Ad Performance Metrics in North America: Impression Share, by Ad Length, Q1 2018-Q1 2019 (% of total impressions served by Extreme Reach)
Digital Video Ad Performance Metrics in North America: Impression Share, by Media Type, Q1 2018-Q1 2019 (% of total impressions served by Extreme Reach)
Digital Video Ad Performance Metrics in North America: Impression Share, by Device, Q1 2018-Q1 2019 (% of total impressions served by Extreme Reach)
US Digital Ad Spending, by Pricing Model, 2017 & 2018 (billions, % of total and % change)
US Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)
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How Cheap Are Fraudulent Ad Impressions?
Sep 12, 2018
Research from Confiant shows that raising price floors isn’t a panacea for ad buyers hoping to avoid fraud.