Impressions
Interviews
How Advertisers Are Navigating Changing Auction Dynamics
Catherine Williams, chief data scientist at Xandr, spoke about how ad buyers are making sure they don’t overpay for impressions.
Catherine Williams
Chief Data Scientist
Xandr
Charts
There are 43 charts about 'Impressions'
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Digital Video Ad Performance Metrics in North America: Video Ad Completion Rate, by Ad Length, Q3 2018-Q3 2019 (% of total impressions served by Extreme Reach)
Digital Video Ad Performance Metrics in North America: Impression Share, by Media Type, Q3 2018-Q3 2019 (% of total impressions served by Extreme Reach)
Digital Video Ad Performance Metrics in North America: Impression Share, by Ad Length, Q3 2018-Q3 2019 (% of total impressions served by Extreme Reach)
Digital Video Ad Performance Metrics in North America: Impression Share, by Device, Q3 2018-Q3 2019 (% of total impressions served by Extreme Reach)
Amazon Sponsored Products Performance Metrics in North America, by Placement, Q3 2019 (% of total)
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How Cheap Are Fraudulent Ad Impressions?
Sep 12, 2018
Research from Confiant shows that raising price floors isn’t a panacea for ad buyers hoping to avoid fraud.