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Hispanics Used to Be on the Wrong Side of a ‘Digital Divide’—Is This Still True?

Hispanics Used to Be on the Wrong Side of a ‘Digital Divide’—Is This Still True?

Sep 03, 2019

Early in the digital era, Hispanics lagged significantly in internet access, but that’s changed mainly due to smartphone adoption. These days, Hispanics are avid users of social media and digital video—though they do lag behind in having home broadband.

Understanding the Cultural Diversity of US Hispanics and Their Shopping Habits

Understanding the Cultural Diversity of US Hispanics and Their Shopping Habits

Sep 03, 2019

Driven by gains in education and greater access to financial resources, the estimated buying power of US Hispanics is poised for growth, but Hispanic consumers and their shopping habits are often misunderstood or overlooked by marketers.

$1.5 Trillion Spending Power of US Hispanics Has a Caveat

$1.5 Trillion Spending Power of US Hispanics Has a Caveat

Aug 21, 2019

In the latest edition of its annual report, the Selig Center for Economic Growth at the University of Georgia’s business school pegged total buying power of the US Hispanic population at $1.539 trillion in 2018. Having added more than $500 billion since 2010, the figure is expected to grow nearly $400 billion more by 2023.