More On: Geolocation

See All

Location Data Underpins the Entire Media and Advertising Process | Sponsored Content

Aug 12, 2019

There are a number of future use cases for AI and how it can augment and improve a number of segmentation and personalization practices as it relates to location data. HERE Technologies shares how that can be applied and layered on with other ad tech partners and more.

Location Intelligence Roundup 2019

Jul 11, 2019

Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in location intelligence.