Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.View this Report
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Canada Mobile Time Spent and Ad Spending 2018
How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming
Maps and Navigation Apps
Discovery, Exploration Features Open Up Ad Opportunities
O2O Measurement and Marketing 2018
How Location Tracking, Identity Graphs and In-Store Metrics Are Improving Online-to-Offline Capabilities
Google's Kishore Kanakamedala explains Store Sales Direct, a product that helps advertisers see if their digital campaigns drove store purchases.
Director, Product Management for Offline and Online Measurement
There are 65 charts about 'Geolocation'
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What Types of Mobile Advertising Do Advertising Professionals in Spain Use at Their Company/With Clients? (% of respondents, March 2019)
What Are the Top Opportunities US* Retailers See for Location Intelligence to Contribute to Company Success? (% of respondents, by performance level, Jan 2019)
What Are the Biggest Organizational Barriers US* Retailers Face in Implementing Location Intelligence? (% of respondents, 2018 & 2019)
How Important Is Permission-Based Location Tracking to US* Retailers? (% of respondents, by performance level, Jan 2019)
More On: GeolocationSee All
Retailers Are Interested in, but Wary of, Location-Based Marketing
Apr 11, 2019
For retailers considering an investment in emerging technologies, location-based marketing stands out as a key area of interest.
Three Questions to Ask When Buying Location Data for Audience Segmentation | Sponsored Content
Feb 13, 2019
Linking the places a person visits over the course of a day or a week provides a more rounded view of their interests and priorities. HERE Technologies explores the three key questions to ask when buying location data for audience segmentation.
Summer Means Long Road Trips, and Now More Ads in Your Navigation Apps
Jul 27, 2018
Google Maps and Waze recently introduced new advertising products, meaning in-map advertising is now easier to buy for a wider variety of marketers.
Why More Advertisers Have an Eye on Mapping Platforms
Jul 25, 2018
Anasofía Sánchez Juárez, director general of operations and country manager for Waze in Mexico, explains why more brands are considering advertising in map and navigation apps.