More On: Geolocation

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Three Questions to Ask When Buying Location Data for Audience Segmentation | Sponsored Content

Feb 13, 2019

Linking the places a person visits over the course of a day or a week provides a more rounded view of their interests and priorities. HERE Technologies explores the three key questions to ask when buying location data for audience segmentation.

Summer Means Long Road Trips, and Now More Ads in Your Navigation Apps

Jul 27, 2018

Google Maps and Waze recently introduced new advertising products, meaning in-map advertising is now easier to buy for a wider variety of marketers.

Why More Advertisers Have an Eye on Mapping Platforms

Jul 25, 2018

Anasofía Sánchez Juárez, director general of operations and country manager for Waze in Mexico, explains why more brands are considering advertising in map and navigation apps.

The Next Frontier for Advertisers Is in the Car

Jul 25, 2018

Ky Tang, senior director of business development at connected car and advertising solution provider Telenav, discusses the possibilities connected cars create for advertisers.

Location Intelligence Roundup

Jul 11, 2018

Consumers have become more comfortable sharing location details, but they’re also more choosey about when they share. At the same time, marketers have a better understanding of how to use location data and which data to avoid. eMarketer has curated this Roundup of articles, insights and interviews to help you dig into location intelligence.

Many Marketers Look to Location Data to Plan Their Efforts

Jun 21, 2018

Nearly three-quarters of marketers in North America said that knowing how customers spend time in the real world helps inform their future marketing efforts.