More On: Geolocation

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Many Marketers Look to Location Data to Plan Their Efforts

Jun 21, 2018

Nearly three-quarters of marketers in North America said that knowing how customers spend time in the real world helps inform their future marketing efforts.

What's Still Holding Marketers Back from the 360-Degree Customer View

Jun 04, 2018

Despite the present challenges, it's possible to use mobile data to get an all-encompassing view of the customer journey, and target and measure campaigns accordingly in order to get a jump on the competition—but it's a complex undertaking.

What's Improving Online-to-Offline Capabilities?

May 17, 2018

With smartphones ubiquitous, marketers have new ways of linking online advertising with offline actions. This enhanced online-to-offline (O2O) view exposes a broader swath of the path to purchase and more accurately reveals advertising effectiveness.

In the Race to Digital, Don't Lose Sight of Powerful Offline Insights

May 15, 2018

Mark Coffey, senior vice president of strategic partnerships at GasBuddy, discusses how location data can repair the disconnect between consumers' online and offline journey.

Solving the O2O Challenge for the Travel Industry

May 15, 2018

Cree Lawson, CEO of Arrivalist, discusses the most difficult part of measuring arrivals to travel destinations.