Geolocation

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What's Improving Online-to-Offline Capabilities?

May 17, 2018

With smartphones ubiquitous, marketers have new ways of linking online advertising with offline actions. This enhanced online-to-offline (O2O) view exposes a broader swath of the path to purchase and more accurately reveals advertising effectiveness.

How Consumers Really Feel About Location Data

Feb 27, 2018

Consumers have become comfortable sharing location data, but they are also more choosey about when they share data.

The Challenges of Mobile Measurement and Targeting

Feb 01, 2018

Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of marketing data available in mobile.