Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.View this Report
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Canada Mobile Time Spent and Ad Spending 2018
How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming
Maps and Navigation Apps
Discovery, Exploration Features Open Up Ad Opportunities
O2O Measurement and Marketing 2018
How Location Tracking, Identity Graphs and In-Store Metrics Are Improving Online-to-Offline Capabilities
Google's Kishore Kanakamedala explains Store Sales Direct, a product that helps advertisers see if their digital campaigns drove store purchases.
Director, Product Management for Offline and Online Measurement
There are 60 charts about 'Geolocation'
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Are Mobile Device Users in Select Countries Willing to Share Their Location Data? (% of respondents, Aug 2019)
Will Mobile Device Users Worldwide* Share Their Personal and Location Data in Exchange for Something of Value to Them? (% of respondents, Aug 2019)
Mobile Device Users Worldwide* Who Are Willing Share Personal vs. Location Data for Select Potential Benefits, Aug 2019 (% of respondents)
With What Industries Are Mobile Device Users Worldwide* Willing to Share Their Location Data? (% of respondents, Aug 2019)
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Location Data Underpins the Entire Media and Advertising Process | Sponsored Content
Aug 12, 2019
There are a number of future use cases for AI and how it can augment and improve a number of segmentation and personalization practices as it relates to location data. HERE Technologies shares how that can be applied and layered on with other ad tech partners and more.
Location Intelligence Roundup 2019
Jul 11, 2019
Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in location intelligence.