Geolocation

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Retailers Are Interested in, but Wary of, Location-Based Marketing

Retailers Are Interested in, but Wary of, Location-Based Marketing

Apr 11, 2019

For retailers considering an investment in emerging technologies, location-based marketing stands out as a key area of interest.

Three Questions to Ask When Buying Location Data for Audience Segmentation | Sponsored Content

Feb 13, 2019

Linking the places a person visits over the course of a day or a week provides a more rounded view of their interests and priorities. HERE Technologies explores the three key questions to ask when buying location data for audience segmentation.

Summer Means Long Road Trips, and Now More Ads in Your Navigation Apps

Summer Means Long Road Trips, and Now More Ads in Your Navigation Apps

Jul 27, 2018

Google Maps and Waze recently introduced new advertising products, meaning in-map advertising is now easier to buy for a wider variety of marketers.

Why More Advertisers Have an Eye on Mapping Platforms

Why More Advertisers Have an Eye on Mapping Platforms

Jul 25, 2018

Anasofía Sánchez Juárez, director general of operations and country manager for Waze in Mexico, explains why more brands are considering advertising in map and navigation apps.