Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.View this Report
Google's Kishore Kanakamedala explains Store Sales Direct, a product that helps advertisers see if their digital campaigns drove store purchases.
Director, Product Management for Offline and Online Measurement
There are 53 charts about 'Geolocation'
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What Factors Would Make Internet Users Worldwide* More Comfortable with Using Smart Technology that Tracks Location or Records Video/Audio? (% of respondents, Aug 2019)
What Types of Personal Information Are Internet Users Worldwide* Willing to Share in Exchange for Benefits? (% of respondents, Aug 2019)
What Expectations Do Internet Users Worldwide Have for the Digital Services/Brands They Use? (% of respondents, March 2019)
Are Mobile Device Users in Select Countries Willing to Share Their Location Data? (% of respondents, Aug 2019)
More On: GeolocationSee All
Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile
Dec 19, 2019
Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).
Location-Based Advertising Is Becoming More Costly
Dec 17, 2019
Marketers have embraced location data for several reasons. It can help personalize experiences for customers, better isolate customer paths to purchase, create better customer segments, and identify opportune moments to target potential clients. But new restrictions on collecting location data will make it more costly for advertisers in 2020.
Location Data Underpins the Entire Media and Advertising Process | Sponsored Content
Aug 12, 2019
There are a number of future use cases for AI and how it can augment and improve a number of segmentation and personalization practices as it relates to location data. HERE Technologies shares how that can be applied and layered on with other ad tech partners and more.
Location Intelligence Roundup 2019
Jul 11, 2019
Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in location intelligence.