Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.View this Report
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Canada Mobile Time Spent and Ad Spending 2018
How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming
Maps and Navigation Apps
Discovery, Exploration Features Open Up Ad Opportunities
O2O Measurement and Marketing 2018
How Location Tracking, Identity Graphs and In-Store Metrics Are Improving Online-to-Offline Capabilities
Google's Kishore Kanakamedala explains Store Sales Direct, a product that helps advertisers see if their digital campaigns drove store purchases.
Director, Product Management for Offline and Online Measurement
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Are US Smartphone Users Comfortable with Their Location Data Being Used for Marketing Purposes? (% of respondents, April 2019)
Which Marketing Metrics Do Marketers* in Asia-Pacific Focus on When Building a Digital Campaign Using Location Data? (% of respondents, Q2 2019)
How Do Marketers* in Asia-Pacific Use Location Data to Build Their Shopper Marketing Strategy? (% of respondents, Q2 2019)
Which Metric Do US Location Data Buyers Find Most Useful in Measuring Digital Ad Effectiveness? (% of respondents, May 2019)
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Location Data Underpins the Entire Media and Advertising Process | Sponsored Content
Aug 12, 2019
There are a number of future use cases for AI and how it can augment and improve a number of segmentation and personalization practices as it relates to location data. HERE Technologies shares how that can be applied and layered on with other ad tech partners and more.
Location Intelligence Roundup 2019
Jul 11, 2019
Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in location intelligence.
Retailers Are Interested in, but Wary of, Location-Based Marketing
Apr 11, 2019
For retailers considering an investment in emerging technologies, location-based marketing stands out as a key area of interest.