By the end of 2016, more than 62% of the UK’s population will own and use a smartphone. With adoption reaching critical mass, smartphones will continue to play an increasingly important role in many people’s daily lives.View this Report
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Household Penetration of Select Devices/Technologies in Great Britain, April 2015-Nov 2016 (% of respondents)
Dec 19, 2016
Consumers in Germany Who Own* vs. Plan to Purchase Select Devices, Aug 2016 (% of respondents)
Nov 10, 2016
Household Penetration of Select Devices/Technologies in Great Britain, April 2015-July 2016 (% of respondents)
Sep 29, 2016
Demographic Profile of US Consumers Who Read Ebooks, by Device, April 2016 (% of respondents in each group)
Sep 01, 2016
US Ereader Users and Penetration, 2015-2020
Aug 02, 2016
Many Thought the Tablet Would Kill the Ereader. Why It Didn't Happen.
Feb 29, 2016
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen. In fact, both categories are still growing.