Reports
Email Marketing 2019
Nine in 10 internet users in the US rely on email, and many say it’s a preferred channel for receiving brand communications. Email also still plays a central role for marketers looking to maintain and nurture relationships.
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Interviews
How AARP Uses Email to Give Consumers a Better Brand Experience
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
There are 33 charts about 'Email'
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Which Activities Are US Internet Users Doing via Mobile App? (% of respondents, 2018 & 2019)
Digital Activities of Consumers in Great Britain, April 2019 (% of respondents, by age)
Digital Activities of Consumers in Great Britain, April 2019 (% of respondents, by gender)
How Do US/UK Internet Users Typically Share Content with Peers? (% of respondents, Q1 2019)
Leading Internet Activities Among Internet Users in Japan, 2017 & 2018 (% of respondents)
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Deals Drive Greater Engagement on Shoppers' Favorite Brand Communication Channel: Email
Apr 23, 2019
Email is the most popular method for internet users worldwide to stay in touch with retailers, according to a January 2019 survey from omnichannel retail management company iVend Retail. This tops the number of respondents who say they want brands to communicate with them on apps or through social media.
Should Unsubscribes Be a Cause for Concern?
Nov 19, 2018
No email marketer wants to see an unsubscribe. And even with providing post-unsubscribe check boxes to gather user feedback, motivations aren't always clear.
Quality Over Quantity: Why Targeted Emails Are Better Than Email Blasts
Oct 11, 2018
Marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.