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Give Your Retail Customers the Emails They Really Want This Holiday Season | Sponsored Content

Aug 16, 2019

As a retail email marketer, you are probably planning your year-end holiday marketing campaigns right now. An NRF report shows that 40% of consumers plan on starting their holiday shopping before November 1, a number that includes a substantial 12% who reported that they will begin before September 1.

Avoid Nine Holiday Retail Revenue Killers with Email | Sponsored Content

Aug 09, 2019

The holiday season presents an enormous revenue opportunity for retail brands. Sailthru found that 58% of retail marketers expect between 21% to 50% of annual revenues to be generated from holiday shopping.

Deals Drive Greater Engagement on Shoppers' Favorite Brand Communication Channel: Email

Deals Drive Greater Engagement on Shoppers' Favorite Brand Communication Channel: Email

Apr 23, 2019

Email is the most popular method for internet users worldwide to stay in touch with retailers, according to a January 2019 survey from omnichannel retail management company iVend Retail. This tops the number of respondents who say they want brands to communicate with them on apps or through social media.

Most Marketers Still Don’t Let Consumers Control Email Frequency or Content

Most Marketers Still Don’t Let Consumers Control Email Frequency or Content

Apr 22, 2019

According to a November 2018 study from AllianceData, a majority of the consumers surveyed said they want more control over email frequency and the content they receive from brands. Meanwhile, just a small number of marketers said they are meeting those needs.