Nine in 10 internet users in the US rely on email, and many say it’s a preferred channel for receiving brand communications. Email also still plays a central role for marketers looking to maintain and nurture relationships.View this Report
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Executive Vice President of CRM, Email and Creative Services
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Three Email Trends Retailers Should Keep in Mind for 2020
Oct 15, 2019
Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with.
How Savvy Retailers Use Behavior-Based Personalization to Stand Out in the Inbox | Sponsored Content
Oct 11, 2019
Email marketing is still the marketing channel with the highest ROI, especially when it’s personalized. So, it should be no surprise that triggered messages, sent in response to specific consumer behaviors, account for 77% of email ROI, according to the Data & Marketing Association.
Getting Conversational About Conversational Commerce with Cynthia Rowley
Aug 26, 2019
When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.
Give Your Retail Customers the Emails They Really Want This Holiday Season | Sponsored Content
Aug 16, 2019
As a retail email marketer, you are probably planning your year-end holiday marketing campaigns right now. An NRF report shows that 40% of consumers plan on starting their holiday shopping before November 1, a number that includes a substantial 12% who reported that they will begin before September 1.
Avoid Nine Holiday Retail Revenue Killers with Email | Sponsored Content
Aug 09, 2019
The holiday season presents an enormous revenue opportunity for retail brands. Sailthru found that 58% of retail marketers expect between 21% to 50% of annual revenues to be generated from holiday shopping.