This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.View this Report
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Executive Vice President of CRM, Email and Creative Services
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Click Rate and Open Rate for One-Time vs. Triggered Emails from US Retailers During Cyber Week 2018*
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Give Your Retail Customers the Emails They Really Want This Holiday Season | Sponsored Content
Aug 16, 2019
As a retail email marketer, you are probably planning your year-end holiday marketing campaigns right now. An NRF report shows that 40% of consumers plan on starting their holiday shopping before November 1, a number that includes a substantial 12% who reported that they will begin before September 1.
Avoid Nine Holiday Retail Revenue Killers with Email | Sponsored Content
Aug 09, 2019
The holiday season presents an enormous revenue opportunity for retail brands. Sailthru found that 58% of retail marketers expect between 21% to 50% of annual revenues to be generated from holiday shopping.
Deals Drive Greater Engagement on Shoppers' Favorite Brand Communication Channel: Email
Apr 23, 2019
Email is the most popular method for internet users worldwide to stay in touch with retailers, according to a January 2019 survey from omnichannel retail management company iVend Retail. This tops the number of respondents who say they want brands to communicate with them on apps or through social media.
Most Marketers Still Don’t Let Consumers Control Email Frequency or Content
Apr 22, 2019
According to a November 2018 study from AllianceData, a majority of the consumers surveyed said they want more control over email frequency and the content they receive from brands. Meanwhile, just a small number of marketers said they are meeting those needs.