Ecommerce Sales

Consumers are getting more comfortable every year with purchasing online or through their mobile phones. How much of that purchasing is through ecommerce? eMarketer reports and forecasts include data and statistics on total retail sales, (including growth, and penetration figures) for retail ... ecommerce and retail mcommerce, and each category can be broken out by country, region or by company. eMarketer tracks ecommerce sales on Amazon, including its retail ecommerce sales, Amazon direct sales and Amazon Marketplace sales. Other companies tracked include Apple, Best Buy, Costco, eBay, Home Depot, Macy's, QVC, Walmart and Wayfair. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What percentage of total retail sales are online?
  • How much is ecommerce worth?
  • What percentage of online sales is Amazon?

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An App Is Not Enough: Mobile Personalization Is Paramount | Sponsored Content

Sep 27, 2019

While 54% of brands in Sailthru’s annual Retail Personalization Index have an app, most lack strong mobile personalization. The average brand earned just 5.5 of the available 20 points in the mobile category, while the top 10 ranked retailers scored much higher with an average of 17 points.

Retailers Weigh in on Marketing Channels They Find Most Effective

Sep 26, 2019

Retailers rely on a variety of marketing channels to engage customers. But identifying the most effective channels is a process, which requires establishing clear objectives and key performance indicators.

Looking Past Product Recommendations: Consumers’ Evolving Attitudes Toward Personalization | Sponsored Content

Sep 20, 2019

Just 16% of the 250 retailers in Sailthru’s annual Retail Personalization Index said they use customers’ digital data to personalize their in-store experience, mostly through mobile devices. And that number is 100% among the top 10 retailers.

What Ecommerce Sellers Need to Watch for When Expanding to Marketplaces

What Ecommerce Sellers Need to Watch for When Expanding to Marketplaces

Sep 17, 2019

Amazon has revolutionized the online marketplace, but that doesn’t mean businesses are only interested in selling on a single platform. Diversification of marketplaces remains a key prospect, and given that each platform has distinct requirements, managing a multichannel ecommerce strategy can be an arduous task.

Consumer Trust Relies Heavily on Reviews and Brand Honesty

Consumer Trust Relies Heavily on Reviews and Brand Honesty

Sep 04, 2019

In yet another sign that online reviews can make or break the path to purchase, June 2019 research from Trustpilot found that consumers would lose trust in a brand not only if they saw negative reviews—but also if the brand went one step further and deleted them.

Consumers Don’t Mind Giving Away Some Personal Data, if the Price Is Right

Consumers Don’t Mind Giving Away Some Personal Data, if the Price Is Right

Aug 27, 2019

As privacy concerns continue to rise, you’d think consumers would be dubious about sharing their data. But according to a number of surveys on the topic, that’s not necessarily the case—especially if they get some value out of it.

Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location

Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location

Aug 20, 2019

Direct-to-consumer (D2C) brands continue to disrupt the retail space. The companies use an array of tactics to attract business, from offering low prices to targeting shoppers who care about ethical consumption to simply providing a more convenient experience.

Gen Zers Are Turning to BOPUS for Instant Gratification

Gen Zers Are Turning to BOPUS for Instant Gratification

Aug 19, 2019

"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge.