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Why Short-Form Video Apps Are So Popular in China

Why Short-Form Video Apps Are So Popular in China

Jan 02, 2020

Short-form video apps arrived in China in early 2017 and have established themselves as viable entertainment options, allowing users to create content in 15- and 60-second spurts. In fact, we estimate that average daily time spent with short-form video among mobile internet users has risen from 9.9% of total mobile internet time in Q3 2018 to 13.5% in Q2 2019. Meanwhile, time spent on over-the-top (OTT) apps experienced a slight decline.

China Advertising Year in Review: Trends from 2019 that Are Here to Stay

China Advertising Year in Review: Trends from 2019 that Are Here to Stay

Dec 26, 2019

China has proven to be a hotbed for digital innovations, especially in the past few years. During this time, marketers worldwide have observed the latest trends coming out of the country, applying what they learn to their own markets.

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Dec 19, 2019

Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).

Facebook’s Year in Review: Grading Its Progress on Three Big Questions

Facebook’s Year in Review: Grading Its Progress on Three Big Questions

Dec 16, 2019

At the end of last year, we asked three important questions about Facebook in 2019.

In the US, Netflix Grabs the Most Attention, but Its Reign Will Be Challenged

In the US, Netflix Grabs the Most Attention, but Its Reign Will Be Challenged

Dec 10, 2019

Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further. According to our first forecast on time spent watching Netflix and YouTube, both platforms will see their share of daily video time drop in the coming years.

Q4 2019 Digital Video Trends

Q4 2019 Digital Video Trends

Dec 05, 2019

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

How China's Bilibili Is Capitalizing on Vlogging and Other Emerging Video Trends in the Country

How China's Bilibili Is Capitalizing on Vlogging and Other Emerging Video Trends in the Country

Dec 05, 2019

As internet users in China become highly fluent in short-form content creation, "vlogging"—which has not been as popular in the country like it is in the US—seems like a logical next step. And indeed, new research shows that vlogs (video blogs) are on the rise in China. Video platforms like the Tencent- and Alibaba-backed Bilibili are now capitalizing on this type of creator-driven content.

US Connected TV Advertising 2019

US Connected TV Advertising 2019

Nov 25, 2019

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.