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Netflix Viewership Growth Remains Strong in Latin America Despite Price Increases

Netflix Viewership Growth Remains Strong in Latin America Despite Price Increases

Oct 23, 2019

Though Netflix increased the cost of its subscriptions worldwide, the price hikes didn't have an equal effect everywhere. While much has been written about the company’s loss of US customers in Q2 due to costlier subscriptions, we estimate that Netflix’s viewership growth in Latin America will remain strong.

Why Vox Media Studios Is Bullish on Video Content Licensing

Why Vox Media Studios Is Bullish on Video Content Licensing

Oct 14, 2019

The battle to maintain licensing rights for high-profile shows is intensifying. Chad Mumm, senior vice president and head of entertainment for Vox Media Studios, spoke with eMarketer about how the business of video content licensing is evolving.

Netflix Struggles to Gain a Foothold in India; YouTube Dominates Digital Video Viewership

Sep 30, 2019

As part of an upcoming series of reports on video trends across the world, we published new India forecasts for digital video viewers, subscription over-the-top users, Netflix viewers, and YouTube viewers.

Global Digital Video 2019

Global Digital Video 2019

Sep 19, 2019

Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.

Latin America Digital Video 2019

Latin America Digital Video 2019

Sep 19, 2019

This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.

China Digital Video 2019

China Digital Video 2019

Sep 19, 2019

Consumption of digital video is booming. The number of new formats and innovative content has flourished. And traditional broadcasters are experimenting with digital channels to keep pace with the changing user behavior.

UK Digital Video 2019

UK Digital Video 2019

Sep 19, 2019

Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.

Germany Digital Video 2019

Germany Digital Video 2019

Sep 19, 2019

This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.