Digital Video Advertising
Reports
Video Ads in Social Media 2018
The social platforms are getting serious about long-form shows. Here’s what’s driving Facebook, Instagram, Snapchat and Twitter toward this form of video—and what advertisers need to know.
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See AllPolicing Video Content on YouTube, Facebook and Twitter
Platforms’ New Efforts to Block Offensive Clips Explained
UK Digital Video and TV 2018
Marketers’ Focus Turns to Quality and Long-Form Content
Television Update Spring 2018
Advanced TV Targeting and Cross-Platform Deals at the Upfronts/NewFronts
Interviews
How Roku Attracts Advertisers and Gets a Bigger Piece of Their TV Budgets
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Scott Rosenberg
Senior Vice President, General Manager, Platform
Roku
Charts
There are 852 charts about 'Digital Video Advertising'
Most Recent Charts
Positive vs. Negative Aspects of Facebook Video Ads According to US Senior Ad Buyers, July 2018 (% of respondents)
Desktop vs. Mobile Video Ad Performance Metrics in Canada: Completion and Viewability Rates, Q1 2018 (among impressions served by Moat analytics)
Number of US Digital Video Ad Repeats per Live vs. Full-Episode Video Streams, Q1 2018 (% of total ads delivered by FreeWheel)
US Digital Video Ad Performance Metrics: Ad View Share, by Device/Channel, Q1 2016-Q1 2018 (% of total ads served by FreeWheel)
Leading Benefits of OTT/Connected TV Advertising According to US Agencies and Marketers, Jan 2018 (% of respondents)
More On: Digital Video Advertising
See AllUnderstanding the Trends Driving Video Ad Growth
Sep 20, 2018
In the fifth episode of our five-part series on digital ad spending, we're digging into video. eMarketer analysts Paul Verna, Monica Peart and Eric Haggstrom discuss recent developments at the major platforms, and highlight some of the newer players that are worth keeping an eye on.
Are Netflix Ads a Sign of Things to Come?
Aug 21, 2018
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about why Netflix has started showing promotional videos, and how subscribers have reacted to the commercial-like format.
Should Brands Produce Custom Creative for Social In-Stream Ads?
Aug 08, 2018
Joseph Barbagallo, manager of digital, social and CRM at Jaguar and Land Rover North America, discusses what it takes to get social in-stream advertising right.
Social In-Stream Advertising Offers Many Perks, Challenges
Aug 03, 2018
Frank Amorese, senior media director of Heineken USA, discusses his discoveries and best practices in digital video advertising.
The Allure of Video-on-Demand Advertising
Jul 18, 2018
Sameer Bandeali, digital and ecommerce marketing manager for Maple Leaf Foods, discusses why the company is reshuffling its ad spend to include video-on-demand advertising in 2019.
Types of Content that US Marketers Promote in Marketing Videos, May 2018 (% of respondents)
Jun 13, 2018
Channels Used by US Marketers to Distribute Video Content Marketing, May 2018 (% of respondents)
Jun 13, 2018
