Digital Video Advertising
US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.View this Report
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
There are 149 charts about 'Digital Video Advertising'
Most Recent Charts
US Digital Video Ad Performance Metrics: Pre-Roll vs. Mid-Roll Completion Rates, by Content Length, Q1 2019 (among ads served by FreeWheel)
US Digital Video Ad Benchmarks: Ad View Share, by Device and Content Length, Q1 2019 (% of total ads served by FreeWheel)
US Digital Video Ad Benchmarks: Ad View Share, by Content Length, Q1 2018 & Q1 2019 (% of total ads served by FreeWheel)
Types of TV Ad Inventory Bought by UK Media Agencies vs. Brands/Advertisers, March 2019 (% of respondents)
More On: Digital Video AdvertisingSee All
Amazon Rebrands IMDb Freedive to IMDb TV, Ramping Up Ad-Supported Video Strategy
Jun 26, 2019
In a significant move for the company's larger advertising goals, Amazon is rebranding its barely six-month-old streaming service to further ramp up its ad-supported video strategy.
Connected TV Ad Inventory Keeps Growing
Jun 11, 2019
Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.
Marketers Are Split on How They Define OTT
May 17, 2019
In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.
Advanced TV Is the New Frontier for DSPs
May 14, 2019
While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.
Video Game 'Watchers' Aren't Limited to Esports
May 08, 2019
Video Will Account for Almost Half of Programmatic Spend This Year
May 03, 2019
US marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital display ad spending. For the next few years, we expect the portion of programmatic spend that goes to video to remain steady.