Digital Video Advertising

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Rewarded Video Helps Mobile Advertisers Move on from Impressions

Dec 06, 2018

Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?

Is Advanced TV Poised for a Breakthrough?

Oct 29, 2018

Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.

Video Swells to 25% of US Digital Ad Spending

Oct 09, 2018

This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.

How Tech Vendors Are Banking On Connected TV

Sep 24, 2018

Ad tech vendors are trying to make bank from the digitization of TV advertising.

Understanding the Trends Driving Video Ad Growth

Sep 20, 2018

In the fifth episode of our five-part series on digital ad spending, we're digging into video. eMarketer analysts Paul Verna, Monica Peart and Eric Haggstrom discuss recent developments at the major platforms, and highlight some of the newer players that are worth keeping an eye on.

Are Netflix Ads a Sign of Things to Come?

Aug 21, 2018

In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about why Netflix has started showing promotional videos, and how subscribers have reacted to the commercial-like format.

How Platforms Like Facebook Watch Are Changing Video Advertising in Social Media

Aug 09, 2018

Billy Boulia, vice president and group director of social strategy at Digitas, talks about about the value of social in-stream advertising and the challenges ahead.

Should Brands Produce Custom Creative for Social In-Stream Ads?

Aug 08, 2018

Joseph Barbagallo, manager of digital, social and CRM at Jaguar and Land Rover North America, discusses what it takes to get social in-stream advertising right.

Social In-Stream Advertising Offers Many Perks, Challenges

Aug 03, 2018

Frank Amorese, senior media director of Heineken USA, discusses his discoveries and best practices in digital video advertising.