Digital Video Advertising
Reports
Mobile Video Advertising 2019
Mobile video ad spending will grow at a steady clip over the next few years. New ad units and formats like rewarded ads, 6-second nonskippable ads and vertical videos growing in importance for marketers.
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See AllQ4 2018 Digital Video Trends
As Consumers Increase Time Spent with Video, More Ad Spending Goes Through Programmatic
Television Update, Fall 2018
Advanced TV’s Progress in Addressable, Programmatic and OTT
US Video Ad Spending 2018
Updated Forecast Methodology and New Social Video Ad Revenue Estimates
Interviews
What Brands Want from In-App Programmatic Advertising
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
John Egan
Head of Demand, EMEA
MoPub, a Twitter company
Charts
There are 891 charts about 'Digital Video Advertising'
Most Recent Charts
Programmatic Inventory Sales for Select Countries, by Inventory Type, 2018 (% of total)
US Desktop vs. Mobile Video Ad Performance Metrics: Completion and Viewability Rates, Q3 2018
Which Channels Do US Publishers Use To Transact Their Total Video Ad Inventory? (% of respondents, Sep 2018)
US* B2B Professionals' Usage and Planned Investment Increase in Custom Video Creation, by Company Size, Aug 2018 (% of respondents)
Share of US Automotive Video Impressions by Video Type, Q1 2018 (% of total)
More On: Digital Video Advertising
See All10 Ways Roku Is Growing Its Ad Business
Jan 16, 2019
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
Eight Digital Video Predictions for 2019
Jan 04, 2019
The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
US Digital Advertising Snapshot
Dec 21, 2018
Did you know that digital advertising in the US is on pace to surpass traditional media ad spending by 2019?
Rewarded Video Helps Mobile Advertisers Move on from Impressions
Dec 06, 2018
Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?
Is Advanced TV Poised for a Breakthrough?
Oct 29, 2018
Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.
What Effect Does Haptic-Enabled Video Have on Mobile Video Viewers in Canada? (Fall-Winter 2017)
Oct 23, 2018
B2B Ad Formats that B2B Marketers Worldwide Buy Programmatically, Sep 2018 (% of respondents)
Oct 23, 2018
US Ad-Supported Video Viewers' Attitudes/Behaviors Toward Ads, Sep 2018 (% of respondents)
Oct 10, 2018
Video Swells to 25% of US Digital Ad Spending
Oct 09, 2018
This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.
Q3 2018 Digital Video Trends
Sep 27, 2018
Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.