Digital Video Advertising

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Hulu’s Price Cut Will Boost Ad Revenues

Mar 17, 2019

Our updated forecast considers cheaper streaming and new ad units at Hulu.

Will Ad Measurement Challenges Stifle OTT Growth?

Mar 15, 2019

Despite OTT ad spend's surge, it’s still small compared with the $69.2 billion that US advertisers are projected to spend on linear TV. For some advertisers, measurement challenges prevent them from investing more in OTT.

Social Video Ad Spending Will Grow 44% by 2021

Mar 11, 2019

Social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019, according to our latest forecast. It will then account for 30.4% of total video ad spending.

Still Early Days for TV Ad Innovation

Feb 27, 2019

Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.

Why Have We Raised Our Twitter Forecast?

Feb 22, 2019

Big news means bigger earnings for Twitter—and their Q4 2018 revenues, which beat expectations, proves that the company was able to leverage its real-time conversation appeal to bolster video ad sales during the big news events of the past year.

Next on Netflix: Advertising?

Feb 11, 2019

Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space?

Does OTT Have an Ad Fraud Problem?

Feb 04, 2019

Over-the-top video inventory demand is very strong, but the supply of impressions is limited. This has created an opportunity for fraudsters to trick advertisers into buying inventory that does not really exist.

10 Ways Roku Is Growing Its Ad Business

Jan 16, 2019

Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.

Eight Digital Video Predictions for 2019

Jan 04, 2019

The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.

US Digital Advertising Snapshot

Dec 21, 2018

Did you know that digital advertising in the US is on pace to surpass traditional media ad spending by 2019?