Digital Video Advertising
US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.View this Report
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
There are 151 charts about 'Digital Video Advertising'
Most Recent Charts
Digital Video Ad Performance Metrics in Europe: Ad View Share, by Device and Content Length, Q1 2019 (% of total ads served by FreeWheel)
Types of Media for Which US Companies Are Using Supply-Side Platforms (SSPs), March 2019 (% of respondents)
Which Features Would Increase US TV Viewers' Interest in a New TV/Subscription Video-on-Demand (SVOD) Service? (% of respondents, 2018 & 2019)
Which TV/Subscription Video-on-Demand (SVOD) Subscription Model Would US TV Viewers Prefer? (% of respondents, by age, June 2019)
More On: Digital Video AdvertisingSee All
Is TikTok the New Launching Pad for Video Creators?
Aug 05, 2019
The short-form video app TikTok has become immensely popular among a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators.
Amazon Rebrands IMDb Freedive to IMDb TV, Ramping Up Ad-Supported Video Strategy
Jun 26, 2019
In a significant move for the company's larger advertising goals, Amazon is rebranding its barely six-month-old streaming service to further ramp up its ad-supported video strategy.
Connected TV Ad Inventory Keeps Growing
Jun 11, 2019
Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.