Digital Video Advertising
Reports
Television Update, Fall 2018
Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top TV.
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See AllUS Video Ad Spending 2018
Updated Forecast Methodology and New Social Video Ad Revenue Estimates
Q3 2018 Digital Video Trends
New Social Video Ad Revenue Forecasts for Facebook, Twitter and Snapchat
Video Ads in Social Media 2018
Shows Are Everywhere on Facebook, Instagram, Snapchat and Twitter—But Are People Watching?
Interviews
What Brands Want from In-App Programmatic Advertising
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
John Egan
Head of Demand, EMEA
MoPub, a Twitter company
Charts
There are 877 charts about 'Digital Video Advertising'
Most Recent Charts
What Effect Does Haptic-Enabled Video Have on Mobile Video Viewers in Canada? (Fall-Winter 2017)
B2B Ad Formats that B2B Marketers Worldwide Buy Programmatically, Sep 2018 (% of respondents)
US Ad-Supported Video Viewers' Attitudes/Behaviors Toward Ads, Sep 2018 (% of respondents)
US Ad-Supported Video Viewers' Attitudes Toward Ads on Free Video Services* Compared with TV Ads, Sep 2018 (% of respondents)
UK Digital Ad Performance Metrics, Jan-July 2018 (among impressions analyzed by DoubleVerify)
More On: Digital Video Advertising
See AllRewarded Video Helps Mobile Advertisers Move on from Impressions
Dec 06, 2018
Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?
Is Advanced TV Poised for a Breakthrough?
Oct 29, 2018
Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.
Video Swells to 25% of US Digital Ad Spending
Oct 09, 2018
This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.
How Tech Vendors Are Banking On Connected TV
Sep 24, 2018
Ad tech vendors are trying to make bank from the digitization of TV advertising.
Understanding the Trends Driving Video Ad Growth
Sep 20, 2018
In the fifth episode of our five-part series on digital ad spending, we're digging into video. eMarketer analysts Paul Verna, Monica Peart and Eric Haggstrom discuss recent developments at the major platforms, and highlight some of the newer players that are worth keeping an eye on.
Are Netflix Ads a Sign of Things to Come?
Aug 21, 2018
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about why Netflix has started showing promotional videos, and how subscribers have reacted to the commercial-like format.
What Video Ad Strategies Were Affected by Changing US Consumer Habits? (% of respondents, Dec 2017)
Aug 20, 2018
How Platforms Like Facebook Watch Are Changing Video Advertising in Social Media
Aug 09, 2018
Billy Boulia, vice president and group director of social strategy at Digitas, talks about about the value of social in-stream advertising and the challenges ahead.
Should Brands Produce Custom Creative for Social In-Stream Ads?
Aug 08, 2018
Joseph Barbagallo, manager of digital, social and CRM at Jaguar and Land Rover North America, discusses what it takes to get social in-stream advertising right.
Social In-Stream Advertising Offers Many Perks, Challenges
Aug 03, 2018
Frank Amorese, senior media director of Heineken USA, discusses his discoveries and best practices in digital video advertising.
