Digital Video Advertising
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.View this Report
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
There are 149 charts about 'Digital Video Advertising'
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US Digital Video Ad View Share, by Device and Content Length, Q3 2019 (% of total ads served by FreeWheel)
Types of Content Marketing Used by Marketing Professionals in Latin America and Spain, Nov 2019 (% of respondents)
Digital Video Ad Performance Metrics in North America: Video Ad Completion Rate, by Device, Q3 2018-Q3 2019 (% of total impressions served by Extreme Reach)
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US Connected TV Advertising 2019
Nov 25, 2019
Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.
Digital Video Advertising Trends 2019
Nov 19, 2019
Digital video is growing. In fact, it’s rare to come across an area of digital video that isn’t seeing increased investment. Ad spending in digital video is no exception, and we anticipate it to grow 20.8% to more than $36 billion this year in the US. It’s happening in OTT and connected TV, as well as across mobile devices, programmatic exchanges, and social media platforms.
Roku User Metrics Worldwide, Q3 2017-Q3 2019
Nov 06, 2019
Sky Media’s Graeme Hutcheson on the UK’s Changing Video Consumption Habits
Oct 31, 2019
For our recent report on digital video in the UK, Graeme Hutcheson, director of advanced advertising strategy at Sky Media, the company’s advertising sales arm, outlined how the firm is dealing with changing consumption habits of its UK subscriber base and how it’s altering its advertising proposition as a result.