Digital Video Advertising
Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.View this Report
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Mobile Video Advertising 2019
Leveraging Rewarded Video, 6-Second Ads and Vertical Video
Q4 2018 Digital Video Trends
As Consumers Increase Time Spent with Video, More Ad Spending Goes Through Programmatic
Television Update, Fall 2018
Advanced TV’s Progress in Addressable, Programmatic and OTT
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
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What Do UK Digital Media Professionals Think Will Offer the Biggest Opportunity for Digital Advertisers in 2019? (% of respondents)
What Key Challenges Do Companies Worldwide Encounter with Programmatic In-App Advertising? (% of respondents, brands vs. agencies, Nov 2018)
What Benefits Do Companies Worldwide See in Having Programmatic In-App Advertising in a Campaign? (% of respondents, Nov 2018)
What Do US Digital Media Professionals Think Will Offer the Biggest Opportunity for Digital Advertisers in 2019? (% of respondents)
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Next on Netflix: Advertising?
Feb 11, 2019
Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space?
Does OTT Have an Ad Fraud Problem?
Feb 04, 2019
Over-the-top video inventory demand is very strong, but the supply of impressions is limited. This has created an opportunity for fraudsters to trick advertisers into buying inventory that does not really exist.
Programmatic Video Ad Fraud Rates Worldwide, by Device, Q3 2018 (among impressions analyzed by Pixalate)
Jan 17, 2019
10 Ways Roku Is Growing Its Ad Business
Jan 16, 2019
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
Companies Worldwide that Plan to Adopt Select Social Media Tactics, Q3 2018 (% of respondents)
Jan 11, 2019
Eight Digital Video Predictions for 2019
Jan 04, 2019
The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
US Digital Advertising Snapshot
Dec 21, 2018
Did you know that digital advertising in the US is on pace to surpass traditional media ad spending by 2019?
Short-Form Video Platform Marketing Revenues* in China, 2016-2020 (billions of Chinese yuan renminbi and % change)
Dec 13, 2018
Rewarded Video Helps Mobile Advertisers Move on from Impressions
Dec 06, 2018
Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?
US Desktop vs. Mobile Video Ad Performance Metrics: Completion and Viewability Rates, Q3 2018
Dec 01, 2018
Which Channels Do US Publishers Use To Transact Their Total Video Ad Inventory? (% of respondents, Sep 2018)
Nov 15, 2018
US* B2B Professionals' Usage and Planned Investment Increase in Custom Video Creation, by Company Size, Aug 2018 (% of respondents)
Nov 06, 2018