Digital Video Advertising
Reports
Q3 2019 Digital Video Trends
More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.
View this ReportInterviews
What Brands Want from In-App Programmatic Advertising
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
John Egan
Head of Demand, EMEA
MoPub, a Twitter company
Charts
There are 149 charts about 'Digital Video Advertising'
Most Recent Charts
US Digital Video Ad View Share, by Device, Q2 2019 (% of total ads served by FreeWheel)
US Digital Video Ad View Share, by Device and Content Length, Q2 2019 (% of total ads served by FreeWheel)
What Sources Influence the Trip Decision-Making Process for Leisure Travelers in Latin America* and North America**? (% of respondents, by country, May 2019)
How Long Are US Internet Users Willing to Watch a Video Ad Before Abandoning the Video They Wanted to Watch? (% of respondents, June 2019)
What Marketing Tactics Do Marketers in China Consider Most Impactful? (% of respondents, May 2019)
More On: Digital Video Advertising
See AllGermany Digital Video 2019
Sep 19, 2019
This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.
UK Digital Video 2019
Sep 19, 2019
Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.
Latin America Digital Video 2019
Sep 19, 2019
This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.
Global Digital Video 2019
Sep 19, 2019
Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.
US Digital Video 2019
Sep 19, 2019
Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.
Video Ads in Social Media 2019
Sep 05, 2019
YouTube has been the OG for video creators for years, but now the social properties are making bigger inroads into this popular content format. That’s bringing new ways for marketers to work with creators on Facebook, Snapchat, TikTok and more.
Why Retailers Need to Pay Attention to TikTok
Sep 05, 2019
Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.
Is TikTok the New Launching Pad for Video Creators?
Aug 05, 2019
The short-form video app TikTok has become immensely popular among a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators.
