Digital Video Advertising

Interviews

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Understanding the Trends Driving Video Ad Growth

Sep 20, 2018

In the fifth episode of our five-part series on digital ad spending, we're digging into video. eMarketer analysts Paul Verna, Monica Peart and Eric Haggstrom discuss recent developments at the major platforms, and highlight some of the newer players that are worth keeping an eye on.

Are Netflix Ads a Sign of Things to Come?

Aug 21, 2018

In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about why Netflix has started showing promotional videos, and how subscribers have reacted to the commercial-like format.

Should Brands Produce Custom Creative for Social In-Stream Ads?

Aug 08, 2018

Joseph Barbagallo, manager of digital, social and CRM at Jaguar and Land Rover North America, discusses what it takes to get social in-stream advertising right.

Social In-Stream Advertising Offers Many Perks, Challenges

Aug 03, 2018

Frank Amorese, senior media director of Heineken USA, discusses his discoveries and best practices in digital video advertising.

The Allure of Video-on-Demand Advertising

Jul 18, 2018

Sameer Bandeali, digital and ecommerce marketing manager for Maple Leaf Foods, discusses why the company is reshuffling its ad spend to include video-on-demand advertising in 2019.