Digital Video Advertising
Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top TV.View this Report
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US Video Ad Spending 2018
Updated Forecast Methodology and New Social Video Ad Revenue Estimates
Q3 2018 Digital Video Trends
New Social Video Ad Revenue Forecasts for Facebook, Twitter and Snapchat
Video Ads in Social Media 2018
Shows Are Everywhere on Facebook, Instagram, Snapchat and Twitter—But Are People Watching?
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
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US Ad-Supported Video Viewers' Attitudes Toward Ads on Free Video Services* Compared with TV Ads, Sep 2018 (% of respondents)
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Rewarded Video Helps Mobile Advertisers Move on from Impressions
Dec 06, 2018
Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?
Is Advanced TV Poised for a Breakthrough?
Oct 29, 2018
Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.
Video Swells to 25% of US Digital Ad Spending
Oct 09, 2018
This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.
UK Desktop Display vs. Video Ad Performance Metrics: Fraud Rate, by Purchase Method, H1 2018 (among impressions analyzed by Integral Ad Science)
Sep 25, 2018
UK Digital Ad Performance Metrics: Brand Risk Rate, by Format, H1 2018 (among impressions analyzed by Integral Ad Science)
Sep 25, 2018
How Tech Vendors Are Banking On Connected TV
Sep 24, 2018
Ad tech vendors are trying to make bank from the digitization of TV advertising.
Understanding the Trends Driving Video Ad Growth
Sep 20, 2018
In the fifth episode of our five-part series on digital ad spending, we're digging into video. eMarketer analysts Paul Verna, Monica Peart and Eric Haggstrom discuss recent developments at the major platforms, and highlight some of the newer players that are worth keeping an eye on.
Are Netflix Ads a Sign of Things to Come?
Aug 21, 2018
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna talks about why Netflix has started showing promotional videos, and how subscribers have reacted to the commercial-like format.
What Video Ad Strategies Were Affected by Changing US Consumer Habits? (% of respondents, Dec 2017)
Aug 20, 2018
How Platforms Like Facebook Watch Are Changing Video Advertising in Social Media
Aug 09, 2018
Billy Boulia, vice president and group director of social strategy at Digitas, talks about about the value of social in-stream advertising and the challenges ahead.
Should Brands Produce Custom Creative for Social In-Stream Ads?
Aug 08, 2018
Joseph Barbagallo, manager of digital, social and CRM at Jaguar and Land Rover North America, discusses what it takes to get social in-stream advertising right.
Social In-Stream Advertising Offers Many Perks, Challenges
Aug 03, 2018
Frank Amorese, senior media director of Heineken USA, discusses his discoveries and best practices in digital video advertising.