Digital Video Advertising
Reports
Q3 2019 Digital Video Trends
More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.
View this ReportInterviews
What Brands Want from In-App Programmatic Advertising
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
John Egan
Head of Demand, EMEA
MoPub, a Twitter company
Charts
There are 150 charts about 'Digital Video Advertising'
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UK Broadcast Video-on-Demand Ad Spending, 2017-2025 (millions of £)
Digital Video Ad Performance Metrics in North America: Video Ad Completion Rate, by Ad Length, Q2 2018-Q2 2019 (% of total impressions served by Extreme Reach)
Digital Video Ad Performance Metrics in North America: Time Spent with Video Ads, by Ad Length, Q2 2018-Q2 2019 (seconds)
Digital Video Ad Performance Metrics in North America: Impression Share, by Media Type, Q2 2018-Q2 2019 (% of total impressions served by Extreme Reach)
Digital Video Ad Performance Metrics in North America: Impression Share, by Ad Length, Q2 2018-Q2 2019 (% of total impressions served by Extreme Reach)
More On: Digital Video Advertising
See AllSky Media’s Graeme Hutcheson on the UK’s Changing Video Consumption Habits
Oct 31, 2019
For our recent report on digital video in the UK, Graeme Hutcheson, director of advanced advertising strategy at Sky Media, the company’s advertising sales arm, outlined how the firm is dealing with changing consumption habits of its UK subscriber base and how it’s altering its advertising proposition as a result.
Global Digital Video 2019
Sep 19, 2019
Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.
Latin America Digital Video 2019
Sep 19, 2019
This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.
China Digital Video 2019
Sep 19, 2019
Consumption of digital video is booming. The number of new formats and innovative content has flourished. And traditional broadcasters are experimenting with digital channels to keep pace with the changing user behavior.
UK Digital Video 2019
Sep 19, 2019
Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.
Germany Digital Video 2019
Sep 19, 2019
This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.
Video Ads in Social Media 2019
Sep 05, 2019
YouTube has been the OG for video creators for years, but now the social properties are making bigger inroads into this popular content format. That’s bringing new ways for marketers to work with creators on Facebook, Snapchat, TikTok and more.
Why Retailers Need to Pay Attention to TikTok
Sep 05, 2019
Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.