Digital Video Advertising
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.View this Report
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
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What Obstacles Are Preventing US Agency and Marketing Professionals from Using More Over-the-Top (OTT) Ads? (% of respondents, March 2019)
Digital Video Ad Formats Used by US Agency and Marketing Professionals, 2018 & 2019 (% of respondents)
How Important Is It to US Agency and Marketing Professionals that Publishers/Ad Networks* Offer a Multiplatform Solution**? (% of respondents, March 2019)
When Do US Marketing and Sales Professionals Plan to Implement Technology into Their Marketing Strategies? (% of respondents, Jan 2019)
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Marketers Are Split on How They Define OTT
May 17, 2019
In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.
Advanced TV Is the New Frontier for DSPs
May 14, 2019
While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.
Video Game 'Watchers' Aren't Limited to Esports
May 08, 2019
Video Will Account for Almost Half of Programmatic Spend This Year
May 03, 2019
US marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital display ad spending. For the next few years, we expect the portion of programmatic spend that goes to video to remain steady.
Ad Buyers Usually Pay More Than $20 For Connected TV CPMs
Apr 22, 2019
With connected TV adoption rising, advertisers are keen to access an increasingly sizable audience on a sizable screen. In fact, many connected TV ad buyers may pay north of $20 CPMs to do so, according to a new digital ad pricing statpack that eMarketer will be releasing April 10.
Breaking Out Video Ads: Native vs. In-Stream
Apr 17, 2019
We forecast that native video will make up 38.1% of US digital video ad spending in 2019, but it won't take a much larger share in the near future.
Hulu’s Price Cut Will Boost Ad Revenues
Mar 17, 2019
Hulu’s decision to reduce the price of its most affordable, ad-supported plan will help bring more users—and more ad dollars—to the popular streaming platform.
Will Ad Measurement Challenges Stifle OTT Growth?
Mar 15, 2019
Despite OTT ad spend's surge, it’s still small compared with the $69.2 billion that US advertisers are projected to spend on linear TV. For some advertisers, measurement challenges prevent them from investing more in OTT.
Social Video Ad Spending Will Grow 44% by 2021
Mar 11, 2019
Social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019, according to our latest forecast. It will then account for 30.4% of total video ad spending.
Still Early Days for TV Ad Innovation
Feb 27, 2019
Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.