Digital Video Advertising
Putting together the automation requirements for programmatic TV.View this Report
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
There are 915 charts about 'Digital Video Advertising'
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US Display and Video Ad Performance Metrics: Fraud* Rate Among Ads Optimized Against Fraud, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)
UK Display and Video Ad Performance Metrics: Fraud* Rate Among Ads Optimized Against Fraud, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)
Programmatic Video Ad Fraud Rates Worldwide, by Device, Q3 2018 & Q4 2018 (among impressions analyzed by Pixalate)
More On: Digital Video AdvertisingSee All
Ad Buyers Usually Pay More Than $20 For Connected TV CPMs
Apr 22, 2019
With connected TV adoption rising, advertisers are keen to access an increasingly sizable audience on a sizable screen. In fact, many connected TV ad buyers may pay north of $20 CPMs to do so, according to a new digital ad pricing statpack that eMarketer will be releasing April 10.
Breaking Out Video Ads: Native vs. In-Stream
Apr 17, 2019
We forecast that native video will make up 38.1% of US digital video ad spending in 2019, but it won't take a much larger share in the near future.
Hulu’s Price Cut Will Boost Ad Revenues
Mar 17, 2019
Hulu’s decision to reduce the price of its most affordable, ad-supported plan will help bring more users—and more ad dollars—to the popular streaming platform.
Will Ad Measurement Challenges Stifle OTT Growth?
Mar 15, 2019
Despite OTT ad spend's surge, it’s still small compared with the $69.2 billion that US advertisers are projected to spend on linear TV. For some advertisers, measurement challenges prevent them from investing more in OTT.
Social Video Ad Spending Will Grow 44% by 2021
Mar 11, 2019
Social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019, according to our latest forecast. It will then account for 30.4% of total video ad spending.
Still Early Days for TV Ad Innovation
Feb 27, 2019
Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.
Why Have We Raised Our Twitter Forecast?
Feb 22, 2019
Big news means bigger earnings for Twitter—and their Q4 2018 revenues, which beat expectations, proves that the company was able to leverage its real-time conversation appeal to bolster video ad sales during the big news events of the past year.
Attitudes Toward Digital Video Ads According to Short-Form Video Viewers in China, by Platform, Dec 2018 (% of respondents in each group)
Feb 21, 2019
Digital Video Ad Performance Metrics in North America: Impression Share, by Device, Q4 2017-Q4 2018 (% of total impressions served by Extreme Reach)
Feb 21, 2019
Why Do Digital Video Ads Leave an Impression on Short-Form Video Viewers in China? (% of respondents, Dec 2018)
Feb 21, 2019
Do Internet Users Worldwide Discover Brands Through Pre-Roll Video Ads? (% of respondents, by region, Q3 2018)
Feb 12, 2019
Next on Netflix: Advertising?
Feb 11, 2019
Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming space?
What Do UK Digital Media Professionals Think Will Offer the Biggest Opportunity for Digital Advertisers in 2019? (% of respondents)
Feb 07, 2019
What Benefits Do Companies Worldwide See in Having Programmatic In-App Advertising in a Campaign? (% of respondents, Nov 2018)
Feb 05, 2019