Digital Video Advertising
YouTube has been the OG for video creators for years, but now the social properties are making bigger inroads into this popular content format. That’s bringing new ways for marketers to work with creators on Facebook, Snapchat, TikTok and more.View this Report
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
There are 149 charts about 'Digital Video Advertising'
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On Which Channels Do US Local Ad Buyers Plan to Increase and Decrease Spending in 2019? (% of respondents, June 2019)
Digital Video Ad Performance Metrics in Europe: Average Number of Ads Per Mid-Roll Break for Full Episodes, by Device, Q1 2019
Digital Video Ad Performance Metrics in Europe: Ad View Share, by Device and Content Length, Q1 2019 (% of total ads served by FreeWheel)
Types of Media for Which US Companies Are Using Supply-Side Platforms (SSPs), March 2019 (% of respondents)
More On: Digital Video AdvertisingSee All
Why Retailers Need to Pay Attention to TikTok
Sep 05, 2019
Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.
Is TikTok the New Launching Pad for Video Creators?
Aug 05, 2019
The short-form video app TikTok has become immensely popular among a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators.
Amazon Rebrands IMDb Freedive to IMDb TV, Ramping Up Ad-Supported Video Strategy
Jun 26, 2019
In a significant move for the company's larger advertising goals, Amazon is rebranding its barely six-month-old streaming service to further ramp up its ad-supported video strategy.
Connected TV Ad Inventory Keeps Growing
Jun 11, 2019
Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.