Digital Video Ad Spending

eMarketer's forecasts, data and statistics include estimates for digital video ad spending by device (mobile, desktop/laptop), and by US industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, retail, telecomm, electronics and computers, ... and travel). Also includes upfront digital video ad spending, video ad spending per digital video viewer, and programmatic video ad spend by device. Digital video ad spending estimates for US, UK, Canada, China. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How has digital video ad spending changed from last year?
  • What are the trends in digital video ad spending?
  • How much digital video ad spending is on mobile?

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Programmatic Digital Display Ad Spending

Programmatic Digital Display Ad Spending

Nov 21, 2019

This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.

US Programmatic Digital Display Ad Spending

US Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.

Mobile Video Monetization 2019

Mobile Video Monetization 2019

Nov 14, 2019

Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.

Q3 2019 Digital Video Trends

Q3 2019 Digital Video Trends

Oct 01, 2019

More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.