Digital Video Ad Spending

eMarketer's forecasts, data and statistics include estimates for digital video ad spending by device (mobile, desktop/laptop), and by US industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, retail, telecomm, electronics and computers, ... and travel). Also includes upfront digital video ad spending, video ad spending per digital video viewer, and programmatic video ad spend by device. Digital video ad spending estimates for US, UK, Canada, China. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How has digital video ad spending changed from last year?
  • What are the trends in digital video ad spending?
  • How much digital video ad spending is on mobile?

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UK Digital Video 2019

UK Digital Video 2019

Sep 19, 2019

Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.

Latin America Digital Video 2019

Latin America Digital Video 2019

Sep 19, 2019

This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.

Global Digital Video 2019

Global Digital Video 2019

Sep 19, 2019

Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.

US Digital Video 2019

US Digital Video 2019

Sep 19, 2019

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.

Political Ad Spend to Reach $6 Billion for 2020 Election

Political Ad Spend to Reach $6 Billion for 2020 Election

Jul 19, 2019

Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels.

Q2 2019 Digital Video Trends

Q2 2019 Digital Video Trends

Jun 18, 2019

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.