Digital Shoppers & Buyers
Reports
US Hispanics 2019
The spending power of the Hispanic market doesn’t yet live up to the size of the Hispanic population. But with education and homeownership on the upswing—and entrepreneurship a continuing strength—this market is poised for greater growth.
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Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
Michael LeBlanc
Founder, Principal
M.E. LeBlanc & Company
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Internet Users in Southeast Asia Who Plan to Shop Digitally vs. In-Store on Black Friday*, by Country, Oct 2019 (% of respondents in each group)
Payment Methods that Internet Users in Spain Will Use to Purchase Christmas Gifts In-Store vs. Digitally, Oct 2019 (% of respondents)
Primary Retailer Where US Internet Users Expect to Shop the Most During the 2019 Holiday Season (% of respondents)
Places Where Internet Users in Brazil Plan to Purchase Their Christmas Gifts, Oct 2019 (% of respondents)
Product Categories that Internet Users in Brazil Plan to Purchase as Christmas Gifts, Oct 2019 (% of respondents)
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Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts
Sep 30, 2019
Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”