Digital Shoppers & Buyers
The spending power of the Hispanic market doesn’t yet live up to the size of the Hispanic population. But with education and homeownership on the upswing—and entrepreneurship a continuing strength—this market is poised for greater growth.View this Report
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
M.E. LeBlanc & Company
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UK Internet Users Who Plan to Buy a Direct-to-Consumer Product During the 2019 Holiday Season, by Demographic (% of respondents in each group)
Digital Shoppers in China Who Use Social Media Platforms on the Customer Journey, 2017 & 2019 (% of respondents)
Digital Shoppers in China Who Use Retail Ecommerce Platforms vs. Brand Direct-to-Consumer (DTC) WeChat Miniprograms* on the Customer Journey, Spring 2019 (% of respondents)
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Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts
Sep 30, 2019
Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”
Experiential Retail Encourages Greater In-Store Shopping for Consumers This Holiday Season
Sep 25, 2019
In-store shopping is seeing a resurgence as retailers continue to provide consumers with convenient and exciting purchase experiences. And with the holidays approaching, it’s important for retailers to evolve their in-store strategies to encourage repeat shopping.
Roughly Six in 10 Baby Boomers Are Digital Buyers
Sep 24, 2019
Boomers are not indifferent to the benefits of digital shopping. However, their reluctance to use smartphones for any and everything tends to limit the digital proportion of their overall shopping—as does their worry about digital privacy.
Consumers Remain Skeptical About Ordering Fresh and Frozen Food Online
Sep 22, 2019
Walmart’s expansion of Delivery Unlimited, its grocery delivery membership, is the latest attempt by a major retailer to make online grocery shopping more appealing. But better delivery value only addresses cost—not quality.
Poor Return Policies Can Hinder Retail Sales
Sep 19, 2019
For many consumers, online shopping isn’t as frictionless as some retailers may think, particularly when it comes to return policies.
Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers
Sep 12, 2019
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.