Digital Shoppers & Buyers
Reports
US Hispanics 2019
The spending power of the Hispanic market doesn’t yet live up to the size of the Hispanic population. But with education and homeownership on the upswing—and entrepreneurship a continuing strength—this market is poised for greater growth.
View this ReportInterviews
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
Michael LeBlanc
Founder, Principal
M.E. LeBlanc & Company
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How Interested Are US Internet Users in Purchasing Products Through Social Media? (% of respondents, by demographic, Aug 2019)
How Interested Are US Internet Users in Using Visual Search* Retail Shopping Technology? (% of respondents, by demographic, Aug 2019)
Which Delivery Methods Did US Internet Users Use for Digital Purchases in the Past Month? (% of respondents, by demographic, Aug 2019)
Which Select Activities Have US Smart Speaker Owners Done on Their Smart Speakers? (% of respondents, by demographic, Aug 2019)
How Interested Are US Internet Users in Making Purchases Using Smart Speakers? (% of respondents, by demographic, Aug 2019)
More On: Digital Shoppers & Buyers
See AllInfluencers Have More Sway Among D2C Shoppers
Aug 11, 2019
Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.
