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Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Sep 30, 2019

Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”

Experiential Retail Encourages Greater In-Store Shopping for Consumers This Holiday Season

Experiential Retail Encourages Greater In-Store Shopping for Consumers This Holiday Season

Sep 25, 2019

In-store shopping is seeing a resurgence as retailers continue to provide consumers with convenient and exciting purchase experiences. And with the holidays approaching, it’s important for retailers to evolve their in-store strategies to encourage repeat shopping.

Roughly Six in 10 Baby Boomers Are Digital Buyers

Roughly Six in 10 Baby Boomers Are Digital Buyers

Sep 24, 2019

Boomers are not indifferent to the benefits of digital shopping. However, their reluctance to use smartphones for any and everything tends to limit the digital proportion of their overall shopping—as does their worry about digital privacy.

Consumers Remain Skeptical About Ordering Fresh and Frozen Food Online

Consumers Remain Skeptical About Ordering Fresh and Frozen Food Online

Sep 22, 2019

Walmart’s expansion of Delivery Unlimited, its grocery delivery membership, is the latest attempt by a major retailer to make online grocery shopping more appealing. But better delivery value only addresses cost—not quality.

Poor Return Policies Can Hinder Retail Sales

Poor Return Policies Can Hinder Retail Sales

Sep 19, 2019

For many consumers, online shopping isn’t as frictionless as some retailers may think, particularly when it comes to return policies.

Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers

Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers

Sep 12, 2019

More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.