Digital Retail Practices

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Customer Experience Roundup 2018

Sep 21, 2018

Customer experience has become one of the biggest areas of business focus across industries. One way that adds value to a consumer’s shopping journey is authentic, tailored content. eMarketer has curated this Roundup of articles, insights and interviews to zero in on the trends affecting content marketing today—from creation and personalization to brand safety and more.

Marketers’ Roundtable: The Biggest Opportunities in Brazil’s Ecommerce Market

Aug 14, 2018

Three local experts talk about what retailers should consider as they develop an ecommerce strategy for Brazil.

How Brands Can Drive Long-Term Gains Through Amazon Prime Day Marketing

Jun 28, 2018

Jeff Cohen, partner and CMO at Seller Labs, explains what marketers should do before, during and after Prime Day to benefit from the shopping surge.

What eBay Learned Early on About Doing Mobile Retail Apps Right

Jun 11, 2018

Steve Yankovich, eBay's chief product architect, reflects on what the company did right in the early days, and how its mobile strategy continues to progress.