Digital Retail Practices
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.View this Report
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Reasons for Using a Third-Party Logistics Provider According to US Direct-to-Consumer Brands, Oct 2019 (% of respondents)
Areas of Full Time Employee Investment in the Past 12 Months According to US Direct-to-Consumer Brands, Oct 2019 (% of respondents)
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Digital Will Continue to Disrupt Physical Retail in the UK
Jan 21, 2020
UK consumers continue to spend. However, as the realities of Brexit finally hit in 2020, the purse strings will tighten. And with ecommerce becoming an ever-greater portion of total UK retail sales, the effect on the high street will be marked. A hard delineation between the online and offline worlds isn’t necessarily helpful, though, as those lines between “clicks and bricks” continue to blur.
How Universal Standard Is Disrupting the Multibillion-Dollar Fashion Industry
Jan 16, 2020
For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.
Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing
Dec 29, 2019
Aptly named D2C brand Brandless, an online purveyor of minimalist grocery, wellness and home goods, has oriented its brand around the rise of digital-first shoppers who prefer products that include fewer, more natural ingredients. These shoppers have an evolving view of brands and don’t harbor any particular affinity for household names they grew up with.
Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile
Dec 19, 2019
Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).
Shoppable Content Will Evolve Toward Sight, Sound and Motion
Dec 19, 2019
Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.
'Retail as a Service' Platforms Will Help Brands and Retailers Scale
Dec 16, 2019
While our 2019 prediction of digital’s influence on the reinvention of brick-and-mortar has materialized, it may have also undersold Amazon’s omnipresence in the space. The 800-pound gorilla of retail will continue to cast a wide shadow.
Amazon Advertisers Still Focus Spending on Sponsored Products
Dec 15, 2019
For brands and retailers in some categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from search ads in 2019.
Personalized Customer Experiences Start Onsite, but Should Extend to Other Channels | Sponsored Content
Oct 18, 2019
Among the 250 retailers Sailthru evaluated in its Retail Personalization Index, 51% have messaging preference centers, but most offer just two options: all or nothing. Just 35% go more granular, allowing consumers to select their preferred messaging frequency and type.
Industry Voices: Are All Retailers Undergoing a Digital Transformation?
Oct 09, 2019
We recently sat down with retailers, including Natori, Article and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, whether they’ve acquired enough first-party data and what a unified customer view looks like. In today’s “Industry Voices: A Focus on Retail” video, we look at how whether they’ve undergone a digital transformation and what that looks like.