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Amazon's Latest Ploy for Its Ad Business? Free Stuff

Jan 14, 2019

The ecommerce giant is leveraging its trove of first-party data to help brands target prospective customers with free swag.

Five Charts: The State of Retail Tech

Jan 03, 2019

Retail is undergoing a technological transformation that is driving retailers to automate redundant tasks and revamp their mobile strategies.

Retail Marketers Plan to Shift More Ad Spend to Amazon

Nov 12, 2018

According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.