Digital Retail Practices
2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.View this Report
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Ten Key Digital Trends for 2019
Our Predictions for What Will Matter to Marketers, and What Won’t
Amazon Around the World
'Primed' for International Expansion, but Faces Challenges from Alibaba, MercadoLibre, Flipkart and Others
Ecommerce in Canada 2018
eMarketer's Latest Forecast, with a Focus on Grocery
Quartile's Daniel Knijik and Alfaparf's Andrea Omodei explain why Amazon is an important sales and marketing tool for brands expanding internationally.
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Do US Amazon Marketplace Merchants Use Tools to Optimize Their Amazon Ads? (% of respondents, April 2019)
What Are the Leading Customer Acquisition Channels for D2C Brands Worldwide? (% of respondents, April 2019)
What Are the Leading Types of Service/Technology that Would Increase the Likelihood of Making a Digital Purchase According to Luxury Good Buyers in China? (% of respondents, Jan 2019)
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Can Subscription Ecommerce Catch Up to Subscription Media?
May 22, 2019
Subscriptions like Netflix and Spotify have successfully transformed the way people engage with media, but retail subscriptions are yet to transform the way people shop. So far, retail subscription boxes have seen momentum within the fast-moving consumer goods (FMCG) category—think companies like Blue Apron, Dollar Shave Club and Birchbox. Despite the waves these companies have made, are consumers actually ready to automate their purchases of everyday goods?
Kohl’s Increases Foot Traffic by Accepting Amazon Returns
May 10, 2019
After initial signs of success, Kohl’s will expand its Amazon returns program nationwide in July. The pilot program, which launched in Chicago and Los Angeles in 2017, performed particularly well, leading to 9% growth in new customers and 8% growth in revenues compared with national growth of 1% and 2%, respectively, according to payment data analyzed by Earnest Research.
More Digital Buyers Purchase Clothing Online
May 01, 2019
Three in five US internet users say they've purchased clothes, shoes or accessories online in the past month, according to an April 2019 eMarketer survey conducted by Bizrate Insights. That figure climbs to 68% for females as well as younger consumers (ages 18 to 34).
What Retailers Need to Know About Gen Z
Apr 01, 2019
Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.