Digital Retail Practices

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Q&A: Why Dagne Dover Opened a Pop-Up Shop in NYC

Sep 08, 2019

eMarketer recently spoke with Vadim Grinberg, vice president of consumer growth and insight at Dagne Dover, to discuss what the retailer has learned since opening up its pop-up location and how it feels about retail tech and handles cart abandonment.

Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start

Sep 03, 2019

Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.

How Do Smart Speakers Stack Up Against Visual-Based Retail Technology?

How Do Smart Speakers Stack Up Against Visual-Based Retail Technology?

Aug 28, 2019

Most internet users in the US still have not used and aren't interested in using smart speakers to make purchases, according to an August 2019 survey conducted by eMarketer and Bizrate Insights. While 4% of respondents have made a purchase using a smart speaker at least once, just 2% said they used these devices to make purchases regularly.

Getting Conversational About Conversational Commerce with Cynthia Rowley

Aug 26, 2019

When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.

AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience

AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience

Aug 15, 2019

Retailers can’t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed by the business itself, can significantly hinder the customer experience.

Amazon's CPG Business: Will Private Labels or Exclusive Brands Dominate?

Amazon's CPG Business: Will Private Labels or Exclusive Brands Dominate?

Jul 17, 2019

AmazonFresh, Amazon Pantry and Amazon’s Whole Foods operation cater specifically to the consumer packaged goods (CPG) market. But almost none of the retail giant’s CPG sales come from Amazon-branded goods.