Digital Retail Practices

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Digital Will Continue to Disrupt Physical Retail in the UK

Digital Will Continue to Disrupt Physical Retail in the UK

Jan 21, 2020

UK consumers continue to spend. However, as the realities of Brexit finally hit in 2020, the purse strings will tighten. And with ecommerce becoming an ever-greater portion of total UK retail sales, the effect on the high street will be marked. A hard delineation between the online and offline worlds isn’t necessarily helpful, though, as those lines between “clicks and bricks” continue to blur.

How Universal Standard Is Disrupting the Multibillion-Dollar Fashion Industry

Jan 16, 2020

For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.

Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing

Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing

Dec 29, 2019

Aptly named D2C brand Brandless, an online purveyor of minimalist grocery, wellness and home goods, has oriented its brand around the rise of digital-first shoppers who prefer products that include fewer, more natural ingredients. These shoppers have an evolving view of brands and don’t harbor any particular affinity for household names they grew up with.

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Dec 19, 2019

Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).

Shoppable Content Will Evolve Toward Sight, Sound and Motion

Dec 19, 2019

Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.

'Retail as a Service' Platforms Will Help Brands and Retailers Scale

Dec 16, 2019

While our 2019 prediction of digital’s influence on the reinvention of brick-and-mortar has materialized, it may have also undersold Amazon’s omnipresence in the space. The 800-pound gorilla of retail will continue to cast a wide shadow.

Amazon Advertisers Still Focus Spending on Sponsored Products

Amazon Advertisers Still Focus Spending on Sponsored Products

Dec 15, 2019

For brands and retailers in some categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from search ads in 2019.

Personalized Customer Experiences Start Onsite, but Should Extend to Other Channels | Sponsored Content

Oct 18, 2019

Among the 250 retailers Sailthru evaluated in its Retail Personalization Index, 51% have messaging preference centers, but most offer just two options: all or nothing. Just 35% go more granular, allowing consumers to select their preferred messaging frequency and type.

Industry Voices: Are All Retailers Undergoing a Digital Transformation?

Industry Voices: Are All Retailers Undergoing a Digital Transformation?

Oct 09, 2019

We recently sat down with retailers, including Natori, Article and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, whether they’ve acquired enough first-party data and what a unified customer view looks like. In today’s “Industry Voices: A Focus on Retail” video, we look at how whether they’ve undergone a digital transformation and what that looks like.