Digital Retail Practices
Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.View this Report
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There are 227 charts about 'Digital Retail Practices'
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How Interested Are US Internet Users in Using AR* and VR While Shopping? (% of respondents, by demographic, Aug 2019)
How Interested Are US Internet Users in Using Visual Search* Retail Shopping Technology? (% of respondents, by demographic, Aug 2019)
How Optimistic Are Marketers in North America About Voice Product Search and Commerce? (% of respondents, June 2019)
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Q&A: Why Dagne Dover Opened a Pop-Up Shop in NYC
Sep 08, 2019
eMarketer recently spoke with Vadim Grinberg, vice president of consumer growth and insight at Dagne Dover, to discuss what the retailer has learned since opening up its pop-up location and how it feels about retail tech and handles cart abandonment.
Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start
Sep 03, 2019
Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.
How Do Smart Speakers Stack Up Against Visual-Based Retail Technology?
Aug 28, 2019
Most internet users in the US still have not used and aren't interested in using smart speakers to make purchases, according to an August 2019 survey conducted by eMarketer and Bizrate Insights. While 4% of respondents have made a purchase using a smart speaker at least once, just 2% said they used these devices to make purchases regularly.
Getting Conversational About Conversational Commerce with Cynthia Rowley
Aug 26, 2019
When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.
AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience
Aug 15, 2019
Retailers can’t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed by the business itself, can significantly hinder the customer experience.
Amazon's CPG Business: Will Private Labels or Exclusive Brands Dominate?
Jul 17, 2019
AmazonFresh, Amazon Pantry and Amazon’s Whole Foods operation cater specifically to the consumer packaged goods (CPG) market. But almost none of the retail giant’s CPG sales come from Amazon-branded goods.