Digital Privacy & Security
Consumers are uncomfortable with their advertising experiences, due to a combination of intrusive formats and privacy-invading practices. As a result, about one-quarter of US consumers block digital ads.View this Report
More ReportsSee All
Facebook Advertising in 2021
What Will—and Will Not—Change
Digital Marketing in Today’s Privacy-Conscious World
What Companies Need to Know About GDPR, CCPA and Other Industry Changes in the Next 12 Months
Facebook’s Privacy Moves
Why Groups and Messaging Were Front and Center at f8, and Other Takeaways for Marketers
eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
Chief Innovation Officer
There are 426 charts about 'Digital Privacy & Security'
Most Recent Charts
Do US Adults Trust Select Groups to Use Facial Recognition Technology Responsibly? (% of respondents, June 2019)
Do US Adults Think that Facial Recognition Technology Is Acceptable in Select Situations? (% of respondents, June 2019)
More On: Digital Privacy & SecuritySee All
Very Few US Businesses Are CCPA-Ready
Sep 10, 2019
There are about four months before the California Consumer Privacy Act (CCPA) compliance deadline kicks in, and according to July 2019 research from consent solutions provider PossibleNow, only 8% of US businesses said they are prepared. The majority reported still being in the preparation process; however, only a third expected to be able to meet the January 1, 2020, deadline.
Consumers Don’t Mind Giving Away Some Personal Data, if the Price Is Right
Aug 27, 2019
As privacy concerns continue to rise, you’d think consumers would be dubious about sharing their data. But according to a number of surveys on the topic, that’s not necessarily the case—especially if they get some value out of it.
Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know
Aug 22, 2019
Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party websites and apps have shared about them with Facebook and allow them to disconnect that browsing history from their profiles, preventing its use for ad targeting.
The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy
Aug 20, 2019
Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.