Digital Privacy & Security

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Meredith Corp's Alysia Borsa on Effects of GDPR and CCPA on Publishing

Oct 29, 2019

In recent years, the digital advertising and media industries have had to reckon with changes to how they can use customer data. The EU's General Data Protection Regulation (GDPR) set standards for how companies can use personal data, and the California Consumer Privacy Act (CCPA) will follow suit starting in 2020. Industry-led changes like Safari’s Intelligent Tracking Prevention (ITP) and similar browser updates have also restricted what marketers and media companies can do.

Culture Clash on Facial Recognition: China and the West Take Different Paths

Culture Clash on Facial Recognition: China and the West Take Different Paths

Oct 21, 2019

Consumers’ use and acceptance of biometric technology—especially facial recognition—varies widely, depending on which part of the world you’re in.

Personalization Is Not a Motivating Factor For People to Share Their Information

Personalization Is Not a Motivating Factor For People to Share Their Information

Oct 01, 2019

While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, but new research shows that it may not.